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©  Puma
Exclusive Puma France: "Our new headquarters is a mark of our vision and ambitions" (Richard Teyssier)

Puma France, a subsidiary of the German equipment manufacturer, inaugurated its new national headquarters in Strasbourg (Bas-Rhin, FRA) in the Wacken business district, near the European Parliament, on 01/07/2021. "This new headquarters is a mark of our vision and our ambitions," said Richard…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 223394
• Published on 12/07/21 at 15:55
©  Newcastle United FC
Premier League: Kayak (travel comparison site), sleeve sponsor of Newcastle United FC for 2021-22

Kayak, an American travel price comparison service, has become a partner and sleeve sponsor of Newcastle United FC (Premier League) for the 2021-22 season, announced the club on 09/07/2021. Kayak has the status of main partner, the first level in Newcastle United FC's sponsorship hierarchy…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 223429
• Published on 12/07/21 at 15:00
©  FCGB
FC Girondins de Bordeaux: 2 charities to feature on shirts for the club's first friendly matches

FC Girondins de Bordeaux (Ligue 1 Uber Eats) will play its first friendly matches (see programme below) in shirts bearing the logos of the Toutes à l'Abri association (a shelter for women and children) and the Marie Curry catering company, two charitable structures focused on the social and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 223395
• Published on 12/07/21 at 13:20
©  D.R.
MMA: Crypto.com (cryptocurrency), major partner of the UFC for $175m over 10 years (2021-2030)

Crypto.com, a Hong Kong-based cryptocurrency and NFT platform, has become the first official "cryptocurrency platform partner" of the Ultimate Fighting Championship (UFC, an American mixed martial arts organisation) from 2021, announced the platform on 06/07/2021. The deal will be worth $175m…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 223351
• Published on 12/07/21 at 11:40
©  Norwich City FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 223322
• Published on 09/07/21 at 18:46
©  AS Monaco FC
Ligue 1 Uber Eats: AYX (betting), regional partner of AS Monaco in Asia for 2021-2023

AYX, a Chinese sports betting operator and entertainment platform, has become a regional partner of AS Monaco FC (Ligue 1 Uber Eats) in Asia for two seasons (2021-2023), announced the club on 09/07/2021. AYX has the status of regional partner, the fourth level in the Monegasque club's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 223278
• Published on 09/07/21 at 16:00
©  Norwich City FC
Premier League: JD Sports (sporting goods) sleeve sponsor of Norwich City FC for 2021-22

JD Sports, a British sporting goods distributor, has become a partner and sleeve sponsor of Norwich City FC (Premier League) for the 2021-22 season, according to the 2020-21 Sky Bet Championship winners, on 08/07/2021. JD Sports has the status of a principal partner, the first level in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 223168
• Published on 09/07/21 at 13:00
©  SFL
Switzerland: Dieci (catering), title sponsor of the "dieci Challenge League" (D2) for 2021-2023

Dieci AG, a catering company based in Rapperswil-Jona (Switzerland), has become a partner of the Swiss Football League and obtained the naming rights to the men's second division for two seasons (2021-2023), announced the Swiss League on 06/07/2021. The division will now be known as the "dieci…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 223102
• Published on 08/07/21 at 14:20
©  AS Roma
Serie A TIM: Sara Assicurazioni (car insurance), premium partner of AS Roma for 2021-22

Sara Assicurazioni, an Italian group specialised in car insurance, has become a premium partner of AS Roma (Serie A TIM) for the 2021-22 season, announced the club on 07/07/2021. As part of the agreement, Sara Assicurazioni, also becomes AS Roma's official insurance partner. Sara Assicurazioni…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 223109
• Published on 08/07/21 at 12:20
©  Sportfive
Ligue 1 Uber Eats: Smart Good Things (beverages), sleeve sponsor of AS Saint-Étienne for 2021-22

Smart Good Things, a French company specialised in environmentally friendly beverages, has become an official partner (second level) of AS Saint-Étienne (Ligue 1 Uber Eats) for three seasons (2021-2024), announced the club on 07/07/2021. The agreement was negotiated by Sportfive, the French club's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Social Responsibility
• Article # 223049
• Published on 08/07/21 at 11:00