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©  eToro
Sports sponsorship: "A big step forward in terms of exposure" (Valérie Kalifa, eToro)

"The acquisition of users is not done directly via the shirt sponsorship of AS Monaco FC, which above all offers us exposure and credibility. Sports sponsorship is above all a way for us to take a big step forward in terms of exposure," said Valérie Kalifa, marketing director at eToro France, to…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Activation, …
• Article # 224711
• Published on 27/07/21 at 10:20
©  AC Milan
Serie A TIM: Premier Bet (betting), regional partner of AC Milan in Africa from 2020-21

Premier Bet, a sports betting operator belonging to the British group GOAT Interactive, has become a regional partner of AC Milan (Serie A TIM) in Africa from the 2021-22 season, announced the Italian club on 26/07/2021. Premier Bet joins carpooling app Jeeny (Saudi Arabia, Jordan and the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 224727
• Published on 27/07/21 at 09:40
©  Visa
Tokyo 2020/Visa: two $50,000 donations to causes chosen by two athletes nominated by fans

Visa, a US-based payment solutions and financial services company, has activated its partnership with the IOC through the launch of the "Visa Award", which allows fans to vote for their favourite moments featuring Olympians and Paralympians "that rise above the competition during Tokyo 2020," said…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication, Social Responsibility
• Article # 224704
• Published on 26/07/21 at 17:35
©  Tottenham Hotspur
Premier League: Kumho Tyre (tyres, KOR) extends as a partner of Tottenham Hotspur FC

Kumho Tyre (or Kumho Tire), a South Korean tyre manufacturer, has extended as the "official tyre partner" of Tottenham Hotspur FC (Premier League) from 2021-22 as part of a planned "long-term" agreement, announced the club on 26/07/2021. Kumho Tyre, the London club's tyre partner since 2016-17…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 224696
• Published on 26/07/21 at 17:00
©  McLaren
esports: Formula 1 team McLaren opens its first dedicated studio at its headquarters in Woking (ENG)

McLaren Racing has launched the "McLaren Shadow Studio", the first dedicated studio for the British Formula 1 team's esports team, on 22/07/201. "The McLaren Shadow Studio marks McLaren's commitment to esports and gaming as it continues to give greater access and develop its competitive presence…
Domain(s): Sponsors & Partners
• Category(ies): Stadiums, esport - gaming
• Article # 224663
• Published on 26/07/21 at 13:30
©  Geekvape
Paris Saint-Germain: Geekvape (CHN), first electronic cigarette brand to partner with a Ligue 1 club

Geekvape Technology, a Chinese company specialised in electronic cigarettes, has become an official partner of Paris Saint-Germain (Ligue 1 Uber Eats) from the 2021-22 season, announced the club on 23/07/2021. Geekvape, a company founded in 2015, has the status of official partner, the third…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 224636
• Published on 26/07/21 at 12:20
©  Manchester United (manutd.com)
Manchester United FC: Renewable Energy Group, global partner for environmental sustainability

Renewable Energy Group, a US-based biodiesel production company has become a global partner of Manchester United FC (Premier League) "to tackle climate change and create a cleaner world," announced the club on 22/07/2021. As part of the agreement, "the club and Renewable Energy Group will work…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Social Responsibility
• Article # 224564
• Published on 26/07/21 at 10:20
©  Geekvape
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 224565
• Published on 23/07/21 at 16:50
©  Bridgestone
Tokyo 2020: Bridgestone (tyres) activates partnership as TOP Partner of the IOC and IPC

Bridgestone is contributing to the mobility of the IOC and International Paralympic Committee (IPC) vehicle fleets at the Tokyo 2020 Olympic and Paralympic Games "by providing high-performing tyres and tire services for approximately 3,000 vehicles, including cars, competition support vehicles…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication
• Article # 224541
• Published on 23/07/21 at 16:00
©  Watford FC
Premier League: Stake (betting), main shirt sponsor of Watford FC from 2021-22

Stake, a Curaçao-based sports betting operator, has become a principal partner and main shirt sponsor of Watford FC (Premier League) from 2021-22 as part of a "multi-year partnership," announced the club on 22/07/2021. "To commemorate the beginning of the partnership, Stake will be running…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 224374
• Published on 22/07/21 at 15:00