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©  NTF
Crédit Agricole: French bank signs sponsorship agreement with GameWard, its first in esports

Crédit Agricole Île-de-France, a regional bank belonging to the French group Crédit Agricole SA, has become an official partner of GameWard for one year from 2021, announced the esports organisation based in Boulogne-Billancourt (Hauts-de-Seine, Paris) on 14/10/2021. This is the first…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, esport - gaming
• Article # 231395
• Published on 15/10/21 at 12:30
©  AS Monaco FC
Ligue 1 Uber Eats: Liga Stavok (betting), regional partner of AS Monaco FC in Russia for 2021-22

Liga Stavok, a Russian sports betting operator, has become a regional partner of AS Monaco FC (Ligue 1 Uber Eats) in Russia for the 2021-22 season, announced the club on 14/10/2021. "Particularly followed thanks to its Russian international Aleksandr Golovin, AS Monaco thus consolidates its…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 231388
• Published on 15/10/21 at 11:40
©  Atalanta BC
eSerie A TIM: LeoVegas.News and Konami become shirt sponsors of Atalanta BC's esports section

LeoVegas.News, a Swedish sports news platform, has extended its partnership with Atalanta BC (Serie A TIM) to become the main shirt sponsor of their esports section for two seasons (2021-2023), announced the club on 12/10/2021. The platform first became a "digital content partner" of Atalanta BC…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, esport - gaming
• Article # 231338
• Published on 15/10/21 at 11:00
©  D.R.
Ticketing: German group CTS Eventim acquires a majority stake in Simply-X

CTS Eventim, a German group specialised in ticketing and live entertainment, has announced the acquisition of a majority stake in Simply-X, a software and hardware developer in the field of access control and ticketing, on 07/10/2021. CTS intends to offer its customers "a one-stop shop for event…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Clubs, Investment - Shareholding, …
• Article # 231361
• Published on 15/10/21 at 10:20
©  FC Inter Milan
Serie A TIM: Lifebrain (laboratory medicine) official partner of FC Inter Milan for Covid-19 testing

Lifebrain, an Italian company specialised in laboratory medicine for healthcare facilities, patients and companies, has become the "official lab partner" of FC Inter Milan (Serie A TIM) for the 2021-22 season and will conduct Covid-19 tests "on the whole Nerazzurri squad in a bid to counter and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Employment - training, Marketing - Communication
• Article # 231212
• Published on 14/10/21 at 11:40
©  Real Sociedad
LaLiga Santander: Finetwork (telecoms), main shirt sponsor of Real Sociedad for 2021-22

Finetwork, a Spanish telecommunications company, has become the main shirt sponsor of Real Sociedad (LaLiga Santander) for 2021-22, announced the Basque club on 13/10/2021. Partnered with social media platform Iqoniq in 2020-21, Real Sociedad has not had a main shirt sponsor since the start of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 231182
• Published on 14/10/21 at 11:00
©  SS Lazio
SS Lazio: Binance (cryptocurrency), first main shirt sponsor since 30/06/2019 (€10m/year)

Binance, a Hong Kong-based cryptocurrency exchange platform, has become the main shirt sponsor partnership of SS Lazio (Serie A TIM) for two seasons (2021-2023) plus an optional additional (2023-24), announced the Roman club on 13/10/2021. "The partnership between Binance and Lazio has a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital
• Article # 231178
• Published on 14/10/21 at 10:20
©  UEFA
UEFA: launch of a call for tenders for the marketing of club competition rights

UEFA has launched a call for tenders as part of the development of its approach to the marketing and sale of commercial rights for men's club competitions, including the Champions League, for the 2024-2027 cycle, according to the European body on 12/10/2021. "This tender process seeks to…
Domain(s): Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Rights Acquisitions, Sponsors - Partners, Authorities, …
• Article # 231172
• Published on 13/10/21 at 17:30
©  FC Bayern Munich
Germany: Audi (car manufacturer), partner and sleeve sponsor of FC Bayern Munich's women's team

Audi, a German car manufacturer, has extended its partnership with FC Bayern Munich and will become a partner of its senior women's team (Flyeralarm Frauen-Bundesliga) from 2021-22, announced the German club on 11/10/2021. The Audi logo will now be displayed as a sleeve sponsor of Bayern's…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication
• Article # 231103
• Published on 13/10/21 at 14:00
©  Las Vegas Lights FC
USA: Las Vegas Lights FC (football) installs mattresses at the edge of the pitch

Mattress Firm, an American mattress company, has activated its partnership with Las Vegas Lights FC (USL Championship, second division) and is installing mattresses on the edge of the pitch at Cashman Field (9,334 capacity, Las Vegas), announced the club on 06/10/2021. "Las Vegas Lights FC…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication, …
• Article # 231086
• Published on 13/10/21 at 11:40