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©  Kia
esports: Kia succeeds Renault as automotive partner of Team Vitality from 2021

Kia has become the new official partner of the French esports organisation Team Vitality from 2021, announced the South Korean car manufacturer on 29/07/2021. Kia is thus strengthening its partnerships in esports, after becoming a partner of the LEC with Riot Games and title sponsor of Damwon…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication
• Article # 225093
• Published on 02/08/21 at 14:00
©  D.R.
Ligue 1 Uber Eats: Unibet succeeds Winamax as betting partner of OGC Nice from 2021-22

Unibet, a Maltese sports betting and online gambling operator belonging to Kindred Group, has become an official partner of OGC Nice (Ligue 1 Uber Eats) from the 2021-22 season, announced the French club on 30/07/2021. The bookmaker has the status of official partner, the second level in OGC…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 225182
• Published on 02/08/21 at 11:40
©  ASM
Ligue 1 Uber Eats: Cupra Alpes-Maritimes (car dealership) official supplier of AS Monaco (2021-2023)

Cupra Alpes-Maritimes, car dealership, has become an official car supplier of AS Monaco FC (Ligue 1 Uber Eats) for two seasons (2021-2023), announced the club on 29/07/2021. Cupra Alpes-Maritimes has the status of official supplier, the fifth level in the sponsorship hierarchy of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 225101
• Published on 02/08/21 at 11:00
©  D.R.
FC Girondins de Bordeaux: Winamax (betting), main shirt sponsor for €1.4m/year (2021-2024)

Winamax, a French sports betting operator, has become the main shirt sponsor of FC Girondins de Bordeaux (Ligue 1 Uber Eats) for three seasons (2021-2024), announced the club on 30/07/2021. The bookmaker will pay the Girondins €1.4m per season, according to News Tank Football's information. As…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Betting
• Article # 225154
• Published on 30/07/21 at 17:20
©  D.R.
LaLiga Santander: Allianz (insurance, GER), global partner of FC Barcelona for 2021-2024

Allianz, a German insurance company, has expanded its partnership with FC Barcelona (LaLiga Santander) to become a global partner of the Catalan club for three seasons (2021-2023), announced Barça on 30/07/2021. The agreement also covers Barça's men's B team and the senior women's team (Primera…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 225140
• Published on 30/07/21 at 16:25
©  UEFA
UEFA: PlayStation (video game console) extends its partnership with the Champions League (2021-2024)

PlayStation, a video game console belonging to Japan's Sony Interactive Entertainment (Sony Corporation Group), has extended its partnership with the UEFA Champions League for an additional three seasons (2021-2024), announced UEFA on 30/07/2021. The rights also cover the UEFA Super Cup, Youth…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 225133
• Published on 30/07/21 at 15:30
©  Samsung
Tokyo 2020: activation plan of Samsung (electronics), TOP partner of the Olympic & Paralympic Games

"As part of this programme developed for athletes by the IOC and Samsung, limited Olympic Edition Galaxy phones are distributed to all competing athletes, helping them enhance their Games-time experience, while enabling them to stay connected with family and friends, and capture and share their…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Digital, Marketing - Communication
• Article # 225086
• Published on 30/07/21 at 14:30
©  Tokyo 2020 x Airbnb
Tokyo 2020: IOC partner Airbnb (accommodation) offers fans online experiences with athletes

Airbnb, an accommodation rental service, has activated its partnership with the IOC during the Tokyo 2020 Olympic and Paralympic Games through the "Tokyo Together" programme, which offers fans more than 200 unique online experiences involving Olympic and Paralympic "hosts" from 30 countries…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication, Social Responsibility
• Article # 224947
• Published on 29/07/21 at 14:00
©  CIO
Tokyo 2020: Coca-Cola's activation programme promoting diversity and inclusion

The Coca-Cola Company proposed a series of initiatives to promote diversity and inclusion at the opening ceremony of the Tokyo 2020 Summer Olympic Games on 24/07/2021. Coca-Cola, a partner of the Olympic Movement since the 1928 Amsterdam Games, "selected a diverse group of placard bearers to…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Digital, Authorities, …
• Article # 224914
• Published on 29/07/21 at 12:30
©  D.R.
esports: Fosun Sports (CHN) forges a partnership between its two teams, Wolves and Evil Geniuses

Wolverhampton Wanderers FC (Premier League), will become a partner of the American club Evil Geniuses from 2021, according to the two entities on 28/07/2021. "Evil Geniuses will be the first esports team with a physical presence in North America, Europe and Asia-Pacific," said the esports…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Investment - Shareholding, esport - gaming
• Article # 224949
• Published on 29/07/21 at 10:20