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©  Lega Serie A
Italy: PlayStation, main partner of the eSerie A TIM, Lega Serie A's esports competition

PlayStation, the video game console brand belonging to the Japanese company Sony Interactive Entertainment (Sony Corporation Group), has extended its partnership with Lega Serie A and become the main partner of the eSerie A TIM 2022, the Italian League's esports competition, announced the body on…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, esport - gaming
• Article # 235588
• Published on 01/12/21 at 16:30
©  Formula One Group
Formula 1: Twitter, Facebook and Instagram accounts of the drivers and teams (December 2021)

Please find in the infographics below the Facebook (number of likes) and Twitter and Instagram (number of followers) communities of the 20 drivers and the 10 teams of the 2021 Formula 1 World Championship. Germany's Sebastian Vettel has no official social networks, while Finland's Kimi…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 235525
• Published on 01/12/21 at 12:30
©  Macron
Serie A TIM: Macron extends as equipment supplier of Udinese Calcio until 2024-25

Macron, an Italian company, has extended its role as equipment supplier of Udinese Calcio (Serie A TIM) for one additional season, until 2024-25, announced the club, on its 125th anniversary on 30/11/2021. To accompany these celebrations, Macron unveiled a 2021-22 "Anniversary" third shirt on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 235487
• Published on 01/12/21 at 09:40
©  D.R.
Exclusive Euroleague Basketball: "Sponsorship accounts for about 1/3 of our total revenue" (J. L. Rosa-Medina)

"Sponsorship accounts for about a third of our total revenue, and we passed the €20m mark in sponsorship revenue a couple of years ago. This is a period of momentum and growth for us, which is appreciated after three years of very slow growth. It took us a year to return to pre-Covid sponsorship…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 235383
• Published on 30/11/21 at 17:30
©  Manchester City FC
Premier League: Manchester City and Sony to offer a virtual stadium experience within the metaverse

Sony Group Corporation, a Japanese multinational company specialised in electronics and entertainment (telephony, computers, video games, music, cinema, audiovisual, etc.), has become the "virtual fan engagement partner" of Manchester City FC (Premier League) from 2021-22, announced the club on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 235445
• Published on 30/11/21 at 16:50
©  LNR
Rugby: Smart Good Things (beverages), official supplier of the Top 14 until 2024-25

Smart Good Things, a French beverage company that produces environmentally friendly beverages, has become an official supplier of the Top 14 (third level), starting with Matchday 12 of the 2021-22 championship (weekend of 04 and 05/12/2021) and for the three following matchdays until the end of…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 235407
• Published on 30/11/21 at 12:30
©  NFL
Technology: NFL launches into the "metaverse" and opens a virtual store

The National Football League has become one of the first sports leagues to enter the "metaverse" by opening an online digital shop within the multiplayer video game platform Roblox, on 11/23/2021. Roblox has 47 million daily users, half of whom are under 13 years old. In partnership with Melon…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 235389
• Published on 30/11/21 at 11:40
©  Chelsea FC
Premier League: Hublot (watchmaker) extends as an official partner of Chelsea FC from 2021-22

Hublot, a Swiss watchmaker owned by the French group LVMH, has extended as the "official timekeeper" of Chelsea FC (Premier League) as part of a "multi-year deal," announced the club on 26/11/2021. Hublot initally became an official partner (second level) of the London club for the 2015-16…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 235309
• Published on 29/11/21 at 17:30
©  D.R.
FC Bayern Munich: club's member supporters call for end of partnership with Qatar Airways

Supporter members of FC Bayern Munich (Bundesliga) have called for the end of the partnership between the club and the airline Qatar Airways, a company owned by the State of Qatar, during the club's annual general meeting on 25/11/2021. 77.8% of the Bavarian club's fan members (out of 290,000…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 235279
• Published on 29/11/21 at 14:45
©  CONMEBOL
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 235174
• Published on 26/11/21 at 16:40