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©  Studio Collet, via Intermarché

FFF: Intermarché puts charms (mini shirts) from French national team players into galettes des rois

Intermarché, the historic food retailer belonging to the Les Mousquetaires Group, has activated its partnership with the French Football Federation on the occasion of Epiphany, an annual Christian celebration (on 06/01/2022) during which the "galette des rois" (king cake in English, a dessert that…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication
• Article # 238561
• Published on
©  D.R.

esports: Chupa Chups (lollipops) extends as an official partner of Karmine Corp for 2022

Chupa Chups, a Spanish lollipop brand, has extended its partnership with Karmine Corp (KCorp, LFL) for the year 2022, announced the French esports club on 01/01/2022. Since 2021, the Chupa Chups logo has been displayed on the shirts of the winners of the two League of Legends Europeans Masters…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, esport - gaming
• Article # 238558
• Published on
©  PSG

Ligue 1 Uber Eats: Sports Water, official partner of Paris Saint-Germain for 2021-2024

Sports Water, the mineral and sparkling water brand of the American group WaterCo, has become an official partner of Paris Saint-Germain (Ligue 1 Uber Eats) for three seasons (2021-2024), announced the club on 05/01/2022. Sports Water benefits from the status of official partner, the third…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 238526
• Published on
©  D.R.

Collectibles: Fanatics (licensing) acquires Topps trading card business for $500m (€441.3m)

Fanatics, a US manufacturer and distributor of licensed sports products, has acquired the sports and entertainment division of Topps, a manufacturer of trading cards and stickers, from Tornante Company and Madison Dearborn Partners, according to the US companies on 04/01/2022. The buyout is valued…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 238506
• Published on
©  D.R.

Exclusive "We need to treat women's assets on their own to restore their value" (Sacha Brunet, Two Circles)

"In our study on women's sport, in addition to capitalising on major events and investing upstream, on the issue of rights, we highlighted the need to treat women's assets in their own right in order to restore their value," said Sacha Brunet, consultant at the sports marketing agency Two Circles…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Marketing - Communication, Clubs, Sponsors - Partners, …
• Article # 238455
• Published on
©  Australian Open

Tennis: Kia, title sponsor of the new Australian Open court, the "Kia Arena" (5,000 capacity)

Kia, a South Korean car manufacturer, has extended its partnership with the Australian Open Tennis Championships and will become the title sponsor of one of the courts of the Australian Grand Slam tournament from 2022 onwards, announced the competition organisers on 04/01/2022. The 2022 edition of…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication, …
• Article # 238373
• Published on
©  Puma

AFCON 2021: Puma remains the most represented equipment supplier with 5 federations under contract

Puma is the equipment supplier for the national teams of five federations (Ivory Coast, Egypt, Ghana, Morocco and Senegal) participating in the TotalEnergies Africa Cup of Nations 2021 held in Cameroon, which is one more team than for the 2019 edition and the same number as for the 2015 AFCON. The…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Authorities, …
• Article # 238434
• Published on
©  Manchester City FC

Premier League: Manchester City partners with luxury hotel Emirates Palace in Abu Dhabi (UAE)

Emirates Palace, a luxury five-star hotel in Abu Dhabi (United Arab Emirates) operated by the Mandarin Oriental Hotel Group International Limited, a Hong Kong hotel investment and management group specialised in luxury hotels and resorts, has become an official partner of Manchester City FC…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Game - pitch, Marketing - Communication, …
• Article # 238389
• Published on
©  Decathlon

Tennis: Artengo (Decathlon) succeeds Asics and Wilson as equipment supplier of Gaël Monfils (FRA)

Artengo, the racket sports equipment brand of the Decathlon group, has become a partner of French tennis player Gaël Monfils (35) for five years (2022-2026), announced the French group on 03/01/2022. From 2022 onwards, Artengo will supply Gaël Monfils with his rackets, footwear and match and…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 238304
• Published on

Rugby: Warner's offers Northampton Saints fans chance to win alcohol-free gin for "Dry January"

Warner's Distillery has activated its partnership with Northampton Saints (Gallagher Premiership Rugby) as part of "Dry January" by offering the chance to win a bottle of 0% Warner's gin via social media, announced the club on 01/01/2022. In order to win fans must post a message mentioning the…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication, …
• Article # 238285
• Published on