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©  Manchester United FC
Sponsorship: major changes among Premier League clubs for the 2021-22 season

The 2021-22 Premier League season begins this Friday, 13/09/2021, with promoted side Brentford FC versus Arsenal FC at the Brentford Community Stadium (17,250 capacity). 65 sponsorship deals have been signed and take effect from the 2021-22 season (as of 09/08/2021), compared to 142 deals for the…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Betting, …
• Article # 225627
• Published on 09/08/21 at 15:40

©  Chelsea FC
Premier League: Parimatch (betting), official partner of Chelsea FC for 3 seasons (2021-2024)

Parimatch, a sports betting operator of Ukrainian origin based in Limassol (Cyprus), has become an official partner of Chelsea FC (Premier League) for three seasons (2021-2024), announced the London club on 09/09/2021. "Parimatch will use Chelsea's bold and ambitious brand and will utilise a…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 225626
• Published on 09/08/21 at 14:45

©  FC Nantes
Ligue 1 Uber Eats: Synergie (HR) extends as main shirt sponsor of FC Nantes for 2021-2023

Synergie, a French human resources management company, has extended as main shirt sponsor of FC Nantes (Ligue 1 Uber Eats) from 2021-22, announced the club on 05/08/2021. In 2020-21, Synergie paid €1.5m to the Nantes (FRA) club. "Our main sponsor Synergie has just resigned for two years…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 225557
• Published on 09/08/21 at 10:20

©  AC Milan
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 225589
• Published on 06/08/21 at 17:00

©  D.R.
LaLiga Santander: Naga (trading), main shirt sponsor of Sevilla FC for 2021-22

Naga, a Cypriot trading and payments platform (including cryptocurrency) listed on the Frankfurt Stock Exchange (GER), has become the main shirt sponsor of Sevilla FC (LaLiga Santander) as part of multi-year agreement from the 2021-22 season, announced the Spanish club on 05/08/2021. "It is a…

Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 225580
• Published on 06/08/21 at 16:30

©  AFTV 1. FC Union Berlin
Bundesliga: Comedy Central (TV), sleeve sponsor of 1.FC Union Berlin for the DFB-Pokal and UECL

Comedy Central, a German free-TV channel belonging to the american multinational mass media and entertainment conglomerate ViacomCBS, has become a partner of 1. FC Union Berlin (Bundesliga) for the 2021-22 season, announced the club on 05/08/2021. As part of the agreement, Comedy Central will…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Media
• Article # 225521
• Published on 06/08/21 at 15:40

©  Tottenham Hotspur FC
Premier League: Getir (meal delivery service), global partner of Tottenham Hotspur (2021-2024)

Getir, a Turkish meal delivery application, has become a partner of Tottenham Hotspur FC (Premier League) from 2021-22 as part of a three-year agreement until 2023-24, announced the London (ENG) club on 06/08/2021. Getir ("bring" in Turkish), has the status of global partner, the first level in…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 225566
• Published on 06/08/21 at 15:20

©  ASM
AS Monaco: TheCorner.com (e-commerce) "official fashion retail partner" for 2021-2024

TheCorner.com, an Italian shop specialised in luxury online sales, has become the "official fashion retail partner" of AS Monaco FC (Ligue 1 Uber Eats) for three seasons (2021-2024), announced the club on 05/08/2021. TheCorner.com has the status of official supplier the fourth level in AS…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 225558
• Published on 06/08/21 at 15:00

©  Free
Free: promotion of the "Free Ligue 1" application through partnerships with 12 top flight clubs

Free, a French telecommunications operator that broadcasts Ligue 1 Uber Eats over the 2020-2024 cycle (digital lot, see below), has become a partner of FC Nantes, AS Saint-Étienne and Angers SCO from 2021-22, announced the three top flight clubs on 04 and 05/08/2021. These agreements, the…

Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 225524
• Published on 06/08/21 at 12:20

©  Leeds United FC
Premier League: Leeds United launch first fan token in partnership with Socios.com (cryptocurrency)

Socios.com, a cryptocurrency blockchain platform owned by the Maltese companies ChiliZ and Mediarex Sports & Entertainment, has become an official partner (second level) of Leeds United FC (Premier League) from 2021-22, announced the club on 05/08/2021. As part of the agreement, the Malta-based…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 225531
• Published on 06/08/21 at 11:40

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