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©  Manchester City FC
Premier League: 3KEY (trading), regional partner of Manchester City FC from 2021-22

3KEY, a company specialised in trading analysis and advisory technology, has become a regional partner (second level) of Manchester City FC (Premier League), announced the club on 15/11/2021. This is the first sponsorship agreement signed by 3KEY in sports. "In addition to the brand featuring…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 233984
• Published on 15/11/21 at 16:10
©  NBA
NBA: Rakuten (e-commerce) extends as jersey sponsor of the Golden State Warriors (€17.4m/year)

Rakuten, a Japanese internet services group specialised in e-commerce, finance and digital content, has extended as jersey sponsor of the Golden State Warriors (NBA) from the 2021-22 season, announced Rakuten America (a subsidiary based in San Mateo, California) on 12/11/2021. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 233969
• Published on 15/11/21 at 12:30
©  FIGC
Italy: Socios.com, partner of the FIGC and title sponsor of the Women's Coppa Italia (2021-2023)

Socios.com, a cryptocurrency blockchain platform owned by Maltese companies ChiliZ and Mediarex Sports & Entertainment, has become a partner of the Federazione Italiana Giuoco Calcio (FIGC) for two seasons (2021-2023), announced the Italian body on 12/11/2021. The agreement covers all of the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Activation, Essentials Sponsors & Partners
• Article # 233957
• Published on 15/11/21 at 11:40
©  Manchester City FC
Premier League: DreamSetGo (sports travel), regional partner of Manchester City in India from 2022

DreamSetGo, a sports travel agency and a subsidiary of the Indian sports technology company Dream Sports, has become the official "football hospitality experiences" partner of Manchester City FC (Premier League) for India, from 2022, announced the club on 09/11/2021. The Indian company has the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 233856
• Published on 12/11/21 at 14:40
©  Manchester United FC
Post-Covid period: revenue from kit suppliers for clubs in the European Top 5 up 10%

"Growth in the value of main shirt sponsorship deals appears to have halted for the moment (1% decrease in the average value of contracts between the pre-Covid period and the start of the pandemic), while kit supplier deals appear to be impacted less by the pandemic (average value of new…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 233859
• Published on 12/11/21 at 14:00
©  D.R.
United States: Nike extends as US Soccer's equipment supplier as part of a 10-year record deal

Nike has extended its role as equipment supplier of the US Soccer national teams from 01/01/2023 as part of a long-term agreement, announced the American Federation on 10/11/2021. The new partnership will run for 10 years, from 01/01/2023 to 31/12/2032, according to US media. The 2026 World Cup…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Essentials Sponsors & Partners
• Article # 233783
• Published on 10/11/21 at 17:05
©  LFP
Title sponsors: LFP to receive a total of €71.4m from Uber Eats and BKT (2020-2024)

The Ligue de Football Professionnel will receive a total of €71.4m over the 2020-2024 cycle from the title sponsors of the two French professional football divisions Uber Eats (for Ligue 1 Uber Eats) and BKT (for Ligue 2 BKT). Uber Eats, which extended its commitment to the LFP for two…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 233767
• Published on 10/11/21 at 16:20
©  Manchester City FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 233732
• Published on 10/11/21 at 12:30
©  European Tour
Golf: DP World (logistics, UAE), title sponsor of the European Tour from the 2022 season

DP World, a logistics subsidiary of Dubai World, a company owned by the United Arab Emirates government, has renewed and extended its partnership with the European Tour and become its title sponsor from the start of the 2022 season, announced the body in charge of the European golf tour on…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 233706
• Published on 10/11/21 at 11:00
©  L'Éq
LFP: Uber Eats extends as title sponsor of Ligue 1 for two seasons (2022-2024)

Uber Eats, a meal delivery application and subsidiary of independent mobile driver app Uber, has extended as the title sponsor of Ligue 1 for two additional seasons, 2022-2024, announced Uber Eats and the Ligue de Football Professionnel the day after the LFP's board of directors meeting on…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 233697
• Published on 10/11/21 at 10:20