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©  Puma
Puma / 2021-22 third shirts: clubs' name to be displayed above main shirt sponsor

The club's name displayed for the first time in large letters across the front of the shirt, in each clubs' bespoke font, directly above the main shirt sponsor (club crest at the back of the collar), is the common feature of the 2021-22 third shirts of the 10 European clubs under contract with…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Sporting Goods & Brands, …
• Article # 226120
• Published on 19/08/21 at 15:40
©  RB Leipzig
Bundesliga: eToro (trading), official partner of RB Leipzig for two seasons (2021-2023)

eToro, a digital trading platform founded in Tel Aviv (ISR), has become an official partner of RB Leipzig (Bundesliga) for two seasons (2021-2023), announced the club on 18/08/2021. The agreement includes an extension option. eToro has the status of official partner, the second level in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 226125
• Published on 19/08/21 at 15:00
©  Oreca Events
24 Hours of Le Mans: Oreca to launch a virtual Fanzone for the Alpine racing team and its partners

Motorsports agency Oreca Events is setting up a virtual Fanzone for the Alpine Elf Matmut Endurance Team on the occasion of the 2021 24 Hours of Le Mans, entitled #Fanzone36 (36 being the number of the #36 Alpine A480 car), "combining live action, gaming and augmented reality, a first in the world…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Agencies, Digital
• Article # 226094
• Published on 19/08/21 at 12:20
©  CIO
Tokyo 2020: Olympics postponed to 2021, near total closure and €3bn in additional costs due to Covid

“The Tokyo 2020 Olympic Games are the Olympic Games of hope, solidarity and peace," said Thomas Bach, president of the International Olympic Committee, at the closing ceremony of the 32nd Olympiad of the modern era, in Tokyo (JPN), on 08/08/2021. The German was delighted with the unfolding of…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Stadiums, …
• Article # 226045
• Published on 19/08/21 at 11:20
©  CIO
Tokyo 2020: Olympics postponed to 2021, near total closure and €3bn in additional costs due to Covid

The Tokyo 2020 Olympic Games were ultimately held from Friday 23/07 to Sunday 08/08/2021. Postponed by 52 weeks (364 days) due to the Covid-19 pandemic -the Olympics were originally scheduled to take place from Friday 24/07 to Sunday 09/08/2020-, the Tokyo 2020 Olympic Games also had to be held…
Domain(s): Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Activation, Media Audiences, Ticketing, …
• Article # 226061
• Published on 19/08/21 at 11:00
©  Watford FC
Premier League: Corpay (payment solutions) extends as official partner of Watford FC for 2021-22

AFEX, a British company recently acquired by the American group Fleetcor Technologies and currently transitioning to the brand Corpay, specialising in payment solutions, has extended as an official partner of Watford FC (Premier League) for the 2021-22 season, announced the club on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 226068
• Published on 19/08/21 at 10:30
©  Juventus FC
Serie A TIM: Alperia, "official green energy partner" of Juventus FC from 2021-22

Alperia, an Italian company specialising in renewable energy, has become a "green energy partner" of Juventus FC (Serie A TIM) from 2021-22, announced the club on 18/08/2021. The Bolzano-based company has the status of official partner, the third level in the sponsorship hierarchy of the club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Social Responsibility
• Article # 226080
• Published on 19/08/21 at 09:40
©  Aston Villa FC
Premier League: Monster Energy (energy drinks), official partner of Aston Villa FC (2021-2023)

Monster Energy, the US energy drinks brand of Monster Beverage Corporation, has become the "official energy drink partner" of Aston Villa FC (Premier League) for two years (2021-2023), announced the club on 18/08/2021. Monster Energy has the status of official partner, the second level in the…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners
• Article # 226060
• Published on 18/08/21 at 17:00
©  FC Bayern Munich
FC Bayern Munich: Audi (car manufacturer), sleeve sponsor for the 2021-22 Champions League

The German car manufacturer Audi has extended its partnership with FC Bayern Munich (Bundesliga) to become the club's sleeve sponsor in the 2021-22 Champions League, announced Bayern on the occasion of the presentation of its third shirt dedicated to European competitions on 17/08/2021. UEFA is…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs
• Article # 226048
• Published on 18/08/21 at 14:20
©  Brentford FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 226044
• Published on 18/08/21 at 13:20