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©  UEFA
UEFA: Engelbert Strauss (workwear, GER), official partner of Euro 2024

Engelbert Strauss, a German manufacturer of professional clothing and work protection equipment, has extended its agreement with UEFA to become an official partner of Euro 2024 (played in Germany from 14/06 to 14/07/2024), announced the body on 07/10/2022. The German brand is already committed…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 266649
• Published on 07/10/22 at 14:40
©  D.R.
Decathlon: Arnaud Leroux appointed marketing and communications director

Arnaud Leroux has been appointed as marketing and communication director of the French sporting goods manufacturer and distributor Decathlon, according to a statement on his LinkedIn account on 05/10/2022. Leroux previously held the post of marketing director for Asics Southern Europe…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 266598
• Published on 07/10/22 at 12:30
©  Real Madrid CF
LaLiga Santander: Softtek (technology), global partner of Real Madrid CF from 2022-23

The Mexican technology company Softtek has become a global partner of Real Madrid CF (LaLiga Santander) from the 2022-23 season, announced the club on 06/10/2022. The agreement covers the men's and women's first teams. Softtek has the status of global partner, the second level in the Madrid…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 266610
• Published on 07/10/22 at 11:00
©  LPFF
Spain: Finetwork (telecoms) acquires naming rights to the women's first division for 2022-2025

Finetwork, a Spanish telecommunications company, has acquired the naming rights for the Spanish women's first division, which will be known as the "Finetwork Liga F" for three seasons (2022-2025), announced the Spanish professional women's football league (Liga Profesional de Fútbol Femenino…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 266607
• Published on 07/10/22 at 10:20
©  NTF
Think Football 2022: "Our structure is at the service of the sports ecosystem" (É. Follorou, TikTok)

"Our internal structure is at the service of the sports ecosystem. We have staff dedicated to the sports vertical. We are not limited to football, there is a demand for all sports. Our role is to support partners who do not necessarily have the necessary tools internally. Media, broadcasters…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Digital, Activation, …
• Article # 266559
• Published on 06/10/22 at 17:40
©  Seb Lascoux
Think Football 2022: "A collective agreement for women's football by 2023-24" (F. Safanjon, UNFP)

"We are working with the FFF on a specific collective agreement, which must be solid and which could, in time, be attached to the Professional Football Charter (in force for players). We aim to sign this collective agreement for the 2023-24 season. Women's football will remain under the…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Marketing - Communication, Clubs, …
• Article # 266446
• Published on 06/10/22 at 16:20
©  Liverpool FC
Premier League: Extreme Networks (Wi-Fi solutions), official partner of Liverpool FC from 2022-23

Extreme Networks, an American company that designs and manufactures network/wi-fi solutions and equipment, has become the official Wi-Fi network solutions and analytics partner of Liverpool FC (Premier League), as part of a "multi-year global partnership," announced the club on 06/10/2022. "As…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 266511
• Published on 06/10/22 at 15:30
©  LOSC Lille
Ligue 1 Uber Eats: Actual (HR), official supplier of LOSC Lille for three seasons (2022-2025)

Actual, an independent group specialised in employment and temporary work agencies, has become an official supplier (fourth level) of LOSC Lille (Ligue 1 Uber Eats) for three seasons (2022-2025), announced the club on 05/10/2022. The agreement was negotiated by the marketing agency…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 266370
• Published on 06/10/22 at 12:30
©  LFP
LFP: Oris (watchmaker), "responsibility partner" of the Ligue 1 Uber Eats & Ligue 2 BKT (2022-2025)

Swiss watchmaker Oris has become the official timekeeper and first "responsibility partner" of the Ligue 1 Uber Eats and Ligue 2 BKT, for three seasons (2022-2025), announced the Ligue de Football Professionnel on 05/10/2022. The agreement also covers the Trophée des Champions and the eLigue 1…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Social Responsibility
• Article # 266436
• Published on 06/10/22 at 11:40
©  Everton FC
Premier League: hummel extends as equipment supplier of Everton FC until 2023-24

Hummel has extended as the equipment supplier of Everton FC (Premier League) for an additional season, until 2023-24, announced the club on 04/10/2022. The Danish brand was initially committed for the 2020-2023 cycle, for an estimated annual fee of £10m (€11.2m). This new agreement still covers…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 266470
• Published on 06/10/22 at 11:00