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©  Sportfive
Ligue 1 Uber Eats: Sportfive extends as marketing agency of Olympique Lyonnais until 2028-29

Sportfive has extended as the marketing agency of Olympique Lyonnais (Ligue 1 Uber Eats) for seven additional seasons (2022-2029) "in order to continue to support its commercial development and the growth of its BtoB revenues in France and internationally," announced the agency on 26/10/2022…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Agencies, Clubs, …
• Article # 268788
• Published on 27/10/22 at 10:00
©  Formula One Group
Formula 1: Audi to make Sauber its factory team and become its engine manufacturer from 2026

Audi will become a strategic partner of Sauber Motorsport, the Swiss company that owns the Alfa Romeo F1 Team Orlen, from 2026, announced both parties on 26/10/2022. Audi plans to acquire a stake in the Sauber Group. The timeframe for purchase and the number of shares involved have not been…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Investment - Shareholding, Marketing - Communication
• Article # 268771
• Published on 26/10/22 at 16:00
©  Two Circles
Marketing: Wyndham Richardson (UK) appointed executive director of the British agency Two Circles

Wyndham Richardson (UK) has been appointed "to the newly created position" of executive director at Two Circles, announced the British agency specialised in sports marketing and data technologies on 25/10/2022. Wyndham Richardson, "one of the leaders in sport’s digital transformation over the…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 268684
• Published on 26/10/22 at 13:00
©  Qatar 2022
Qatar 2022: 60% of French people plan to follow the World Cup (Harris Interactive survey)

60% of French people plan to watch the 2022 World Cup, according to an exclusive survey by the market research institute Harris Interactive, on behalf of RMC, published on 20/10/2022. By contrast, one month before the 2018 World Cup in Russia, this figure was only 50%. The 22nd FIFA World Cup…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Media, …
• Article # 268462
• Published on 25/10/22 at 11:00
©  D.R.
Bundesliga: Procter & Gamble (consumer goods) extends as partner of Bayern Munich for a 7th season

Procter & Gamble (P&G), an American consumer goods group (hygiene and beauty products), has extended as a "gold partner" (3th level) of FC Bayern Munich (Bundesliga) for the 2022-23 season, announced the club on 21/10/2022. The American group has been a partner of FC Bayern since 2016-17. "FC…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 268385
• Published on 24/10/22 at 16:00
©  News Tank
Weekly News Extra (17-21/10/2022)

• Premier League clubs are discussing a change of format for the Community Shield, the match between the reigning English champions and the FA Cup winners on the Sunday before Matchday 1 of the Premier League, according to The Times. Several options are currently being considered, including…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 268367
• Published on 21/10/22 at 17:40
©  D.R.
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 268381
• Published on 21/10/22 at 17:30
©  The Metrics Factory
The Metrics Factory: "Esports is a lever in a global communication strategy" (A. Piron, Cetelem)

"What needs to be explained to employees is that esports is a lever in a global communication strategy. It's a growing sector that is not yet fully mature, compared to traditional social networks, and therefore presents opportunities at costs that are still under control. We wanted to be there…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication, esport - gaming
• Article # 268290
• Published on 21/10/22 at 14:00
©  Haas F1 Team
Formula 1: MoneyGram (money transfer), title sponsor of Haas F1 Team from the 2023 season

MoneyGram, an American money transfer company, will become the title sponsor of the Haas F1 Team from the 2023 season onwards as part of a "multi-year agreement," announced the American team on 20/10/2022. The team will be known as "MoneyGram Haas F1 Team". The American company's logo will…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 268275
• Published on 21/10/22 at 11:40
©  LFP
LFP: deployment of an AI-based video analysis tool, developed with Stats Perform

The Ligue de Football Professionnel (LFP) and its partner Stats Perform, an American company specialised in sports data capture and analysis via AI, "are strengthening their partnership with the launch of the 'Tactical View' panoramic video tool" for Ligue 1 Uber Eats clubs, announced the body on…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Stadiums
• Article # 268165
• Published on 20/10/22 at 14:40