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©  DFB
Germany: Lufthansa (airline) extends as a partner of the DFB until 2026

German airline Lufthansa has extended as an official partner (2nd level) of the Deutscher Fussball Bund (DFB) for four years (2023-2026), announced the German Football Association on 09/11/2022. The agreement covers the men's national team, including Euro 2024 in Germany. Lufthansa has been the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 270330
• Published on 10/11/22 at 14:40
©  OM
Olympique de Marseille: Cazoo (e-commerce) will not continue as main shirt sponsor beyond 2022-23

Following discussions between Olympique de Marseille (Ligue 1 Uber Eats) and the club's main shirt sponsor Cazoo (vehicle e-commerce, GBR), the two parties have decided "by mutual agreement to end their partnership on 30/06/2023," announced the French club on 09/11/2022. The British company had…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 270272
• Published on 10/11/22 at 11:00
• Updated on17/11/22 at 11:53
©  MG
Think Football 2022: a challenging World Cup and an evolving French game

What will be the legacy of the 2022 World Cup in Qatar? What are the stakes for partners and broadcasters for this World Cup, which will be held for the first time in the Middle East and shifted to November-December, in the middle of the football season, due to climate reasons? What is the role of…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 270116
• Published on 09/11/22 at 16:00
©  Paris 2024
Paris 2024: Danone (dairy & plant-based products) official partner of the Olympic & Paralympic Games

Danone, a French group specialised in agri-food and in particular dairy and plant-based products, has become an official partner (2nd level) of the Paris 2024 Olympic and Paralympic Games, announced the Organising Committee on 08/11/2022. "Danone is proud to provide participants with the very…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication
• Article # 270026
• Published on 09/11/22 at 11:00
©  Puma
Equipment manufacturers: Bjørn Gulden named CEO of adidas & replaced by Arne Freundt as CEO of Puma

Norwegian Bjørn Gulden has been appointed CEO of adidas AG effective 01/01/2023, announced the German equipment manufacturer on 08/11/2022. Until now CEO of Puma SE, Gulden has been replaced in this position by Arne Freundt, the brand's chief commercial officer, "effective immediately," announced…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Essentials Sponsors & Partners
• Article # 270056
• Published on 08/11/22 at 18:10
©  FIFA
FIFA: partnership with Calm (wellness app) to promote mental health during competitions

FIFA has partnered with Calm, a US-based mobile wellness app, "to bring mental wellness tools to players, workforce and fans" for the 2022 World Cup, the Women's World Cup 2023 and the FIFAe Nations Cup 2023 (an esports competition organised with EA Sports), announced the body on…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Marketing - Communication, Social Responsibility
• Article # 269958
• Published on 08/11/22 at 15:30
©  D.R.
adidas: talks with Bjørn Gulden, CEO of Puma, to replace Kasper Rorsted as head of the group

"adidas confirms that it is in talks with Bjørn Gulden (NOR), CEO of Puma, as a potential successor to adidas CEO Kasper Rorsted (DEN)," announced the German equipment manufacturer on 04/11/2022. The latter had announced that he would give up his position (which he had held since August 2016…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 269849
• Published on 07/11/22 at 15:10
©  Brighton & Hove Albion FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 269709
• Published on 04/11/22 at 17:30
©  FC Barcelona
FC Barcelona: ZENB (gluten-free products), regional partner in Japan, the USA & the UK for 2022-2026

ZENB, a gluten-free brand owned by Japanese food group Mizkan, has become a regional (3rd level) partner of FC Barcelona (LaLiga Santander) "across three key markets Japan, US, and UK" for four seasons (2022-2026), announced the club on 04/11/2022. As part of the partnership, "Barça and ZENB…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 269716
• Published on 04/11/22 at 16:40
©  News Tank
Weekly News Extra (31/10-04/11/2022)

• "I will be in Nyon (Switzerland) next week to discuss the plans with UEFA, that's what I also mean by dialogue, that is listening to the other side and having confrontational discussions, because we certainly won't be able to agree on everything," said Bernd Reichart, CEO of A22 Sports, the…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 269683
• Published on 04/11/22 at 16:00