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©  D.R.
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 275937
• Published on 06/01/23 at 09:20
©  FC Barcelona
FC Barcelona: Daka (trading cards), regional partner in China for 3 seasons (2022-2025)

Daka, a Chinese trading card manufacturer, has become a regional partner (3rd level) of FC Barcelona (LaLiga Santander) in China for three seasons (2022-2025), announced the club on 05/01/2023. The two parties will work on the creation of trading cards signed by the Catalan club's players. As…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 275916
• Published on 05/01/23 at 17:10
©  Century 21
Tour de France: Century 21 (real estate), partner of the Prix de la combativité (2023-2025)

Century 21, a real estate agency network, has extended its official partnership and become the sponsor of the Prix de la combativité (combativity award) "for three of the most prestigious cycling events organised in France: the Tour de France, Paris-Nice and the Critérium du Dauphiné" for three…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 275912
• Published on 05/01/23 at 16:50
©  LOSC Lille
Ligue 1 Uber Eats: Aushopping V2 (shopping centre), sleeve sponsor of LOSC Lille until 2024-25

Aushopping V2 (Villeneuve-d'Ascq, FRA), a shopping centre owned by property developer Ceetrus, has become an official partner (2nd level) and sleeve sponsor of LOSC Lille (Ligue 1 Uber Eats) until 2024-25, announced the club on 05/01/2023. The agreement, which covers league matches, was negotiated…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 275846
• Published on 05/01/23 at 11:45
©  Uber Eats
Uber Eats/FFF: 48 amateur clubs from 6,650 candidates chosen for the "In our colours" programme

48 amateur football clubs have been selected to create their own shirts as part of the "A nos couleurs" (In our colours) programme launched by Uber Eats, with the support of act for sport and the French Football Federation, announced the meal delivery application and subsidiary of the independent…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication, Merchandising - Licensing, …
• Article # 275763
• Published on 04/01/23 at 16:00
©  Panini
Panini: launch of two albums dedicated to the 2022-23 Ligue 1 Uber Eats & Ligue 2 BKT

Panini, an Italian manufacturer of collectible cards and stickers, has unveiled "for the first time ever" a sticker album dedicated to the Ligue 1 Uber Eats as well as a digital album dedicated to the Ligue 2 BKT, both covering the 2022-23 season, on 03/01/2023. "For the first time ever, Panini…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication, Merchandising - Licensing
• Article # 275689
• Published on 04/01/23 at 10:40
©  AS Roma
Serie A TIM: Auberge Resorts (hotels), back shirt sponsor of AS Roma from 2022-23

Auberge Resorts, a luxury hotel group owned by the American holding company Friedkin, has become a main partner and back of shirt sponsor of AS Roma (Serie A TIM) from the 2022-23 season, announced the club on 02/01/2023. Friedkin also owns Romulus and Remus Investments LLC, majority shareholder…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 275546
• Published on 03/01/23 at 09:20
©  Moovit
Montpellier HSC: a partnership with Moovit (app) to promote sustainable mobility for fans

Montpellier Hérault Sport Club (Ligue 1 Uber Eats) has entered into a partnership with urban mobility app Moovit (Mobileye Group, ISR) "to facilitate the mobility of Montpellier fans on matchdays," announced the club on 29/12/2022. As part of this agreement and via the Moovit application, the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Social Responsibility
• Article # 275523
• Published on 03/01/23 at 08:40
©  SSC Napoli
Serie A TIM: Upbit (crypto), back shirt sponsor of SSC Napoli for two seasons (2022-2024)

Upbit, a cryptocurrency exchange platform owned by South Korean fintech company Dunamu, has become a back shirt sponsor of SSC Napoli (Serie A TIM) for two seasons (2022-2024), announced the club on 02/01/2023. SSC Napoli had not displayed a back shirt sponsor since the start of the 2022-23…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 275517
• Published on 02/01/23 at 16:35
©  Stade de France
News Tank Football: best wishes for 2023!

News Tank Football wishes each and every one of its subscribers and readers a very happy 2023! 2022 began with the hope that the impact of the health crisis resulting from the Covid-19 pandemic would be reduced on society in general and on sporting events in particular. At the beginning of…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 275429
• Published on 02/01/23 at 08:40