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©  BO
Rugby: Grindr (LGBTQ dating app) main jersey sponsor of Biarritz Olympique (Pro D2)

Grindr, a dating app for gay, bi, trans and queer (LGBTQ) people, is to become an official partner and main jersey sponsor of Biarritz Olympique Pays Basque Rugby (Pro D2) from 2020-21, announced the club on 27/05/2021. The club, which will play the Pro D2 semi-finals versus RC Vannes on Sunday…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication, …
• Article # 218859
• Published on 28/05/21 at 11:00
©  Konami
Atalanta BC: Konami, official video game partner from 2021-22

Konami, a Japanese video game publisher, has become an official partner of Atalanta BC (Serie A TIM) from the 2021-22 season, announced the club on 26/05/2021. Konami will hold the exclusive license to the club's assets (team name, logo, kits, digitisation of players, stadium, etc.) to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums
• Article # 218796
• Published on 27/05/21 at 16:20
©  Union Berlin
Bundesliga: Aroundtown (real estate) extends as main shirt sponsor of FC Union Berlin for 2021-22

Aroundtown SA, a Luxembourg-based real estate company, has activated its option to extend its partnership with 1. FC Union Berlin (Bundesliga) and will continue as the club's main shirt sponsor in 2021-22, announced Union Berlin on 21/05/2021. Aroundtown provides the German club with €2m per…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 218679
• Published on 26/05/21 at 17:35
©  D.R.
Bundesliga: Nike to succeed Hummel as equipment supplier of SC Freiburg from 2021-22

Nike will once again become the official equipment supplier of SC Freiburg (Bundesliga) from 2021-22 as part of a multi-year agreement, announced the German club on 21/05/2021. Nike equipped SC Freiburg between 2009-10 and 2015-16. "11teamsports, based in Satteldorf in Baden-Württemberg, will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 218598
• Published on 26/05/21 at 12:20
©  Inter Milan
FC Inter Milan: Pirelli "global tyre partner" until 2023-24 but will no longer be main shirt sponsor

Pirelli, an Italian tyre brand, has renewed its partnership with FC Inter Milan (Serie A TIM) as the club's "global tyre partner" until the end of 2023-24, announced the 2020-21 Italian Champions on 22/05/2021. After 26 seasons of partnership, however, Pirelli is reducing its commitment and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 218521
• Published on 26/05/21 at 11:40
©  LFP
Ligue 1 Uber Eats: uhlsport and the LFP present "Elysia", the official ball for the 2021-22 season

The German equipment manufacturer uhlsport and the Ligue de Football Professionnel have presented the official ball for the 2021-22 Ligue 1 Uber Eats season, on 21/05/2021. Still named "Elysia", the ball will be used as soon as the French championship resumes on the weekend of 06 to 08/08/2021…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 218525
• Published on 26/05/21 at 11:00
©  Twitter
Leicester City FC: FBS (forex trading) main shirt sponsor for the next 3 seasons from 2021-22

FBS, an online forex trading company has become the main shirt sponsor of Leicester City FC (Premier League) from the start of the 2021-22 season as part of a "three-year agreement," announced the club on 23/05/2021.  FBS has the status of principal partner, the first level in the sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 218528
• Published on 25/05/21 at 17:20
©  Actual group
Angers SCO: Actual (HR) succeeds Scania (vehicles) as main shirt sponsor (home) for 2021-2024

Actual group, a company specialised in the employment market, has extended its partnership with Angers SCO (Ligue 1 Uber Eats) and become the main shirt sponsor of the club's home kits for three seasons (2021-2024), announced the group based in Laval (Mayenne, FRA) on 21/05/2021. Actual group…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 218472
• Published on 25/05/21 at 13:00
©  Wolves
Wolverhampton Wanderers FC: Castore succeeds adidas as equipment supplier from 2021-22

Castore, a British sportswear brand, will become the official equipment supplier of Wolverhampton Wanderers FC (Premier League) from the 2021-22 season as part of "a multi-year partnership," announced the club on 21/05/2021. "The partnership boasts the largest technical partner sponsorship fee…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 218346
• Published on 21/05/21 at 16:40
©  Macron
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 218331
• Published on 21/05/21 at 15:40