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©  FC Inter Milan
Sponsorship: major changes among the 20 Serie A TIM clubs for the 2022-23 season

The 2022-23 Serie A TIM season begins this Saturday 13/08/2022 with 63 new sponsorship deals among the 20 competing clubs (as of 12/08/2022), compared to 202 for the entire 2021-22 season. Konami was the most active sponsor throughout the off-season. The Japanese publisher became the training…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 261044
• Published on 12/08/22 at 16:00
©  FFF
France/FFF: Konami, "official football video game partner" of the men's national team until 2026

Konami, a Japanese video game publisher, has entered into a partnership with the Fédération Française de Football to become the "official football video game partner" of the men's national team until 2026, announced the French body on 11/08/2022. "Les Bleus will join the eFootball license…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, esport - gaming
• Article # 261014
• Published on 12/08/22 at 12:00
©  FCB
Sponsorship: major changes among the 20 LaLiga Santander clubs for the 2022-23 season

The 2022-23 LaLiga Santander season begins this Friday 12/08/2022 with 43 new sponsorship deals among the 20 competing clubs (as of 11/08/2022), compared to 150 for the entire 2021-22 season. Spotify becoming the title partner of the Camp Nou and the main shirt sponsor of FC Barcelona is the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 261012
• Published on 12/08/22 at 11:00
©  LaLiga
Spain: Chubb (insurance), regional partner of LaLiga for Latin America from 2022-23

Chubb, an insurance consortium made of 34 companies and based in Zurich (SUI), has become a regional partner of the Spanish leagues (LaLiga Santander and LaLiga SmartBank) for the Latin American market from the 2022-23 season, announced LaLiga on 09/08/2022. "This is one of the first…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 260953
• Published on 11/08/22 at 11:00
©  D.R.
LaLiga: Nissan to promote its "e-Power" technology in the Spanish leagues in 2022-23

The Japanese car manufacturer Nissan has become a regional partner of the Spanish leagues (LaLiga Santander and LaLiga SmartBank) for the 2022-23 season, announced LaLiga on 09/08/2022. This agreement covers the Spanish market only. With this partnership, Nissan aims to promote its "e-Power…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication
• Article # 260901
• Published on 10/08/22 at 11:00
©  FC Lorient
Ligue 1 Uber Eats: Acadomia (tutoring), pocket sponsor of FC Lorient for three seasons (2022-2025)

Acadomia, a French tutoring organisation, has become a partner and pocket sponsor of FC Lorient (Ligue 1 Uber Eats) for three seasons (2022-2025), announced the club on 05/08/2022. The agreement also covers the women's and youth teams. Acadomia has the status of official sponsor, the first…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Employment - training, Social Responsibility
• Article # 260847
• Published on 09/08/22 at 13:30
©  Stade de Reims
Ligue 1 Uber Eats: Würth Modyf (workwear), shorts sponsor of Stade de Reims for 2022-2024

Würth Modyf, a workwear brand belonging to the Würth Group (GER), has become the shorts sponsor of Stade de Reims (Ligue 1 Uber Eats) for two seasons (2022-2024), announced the club on 04/08/2022. The agreement was negotiated by the marketing agency Sportfive. "The brand logo will appear on the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 260843
• Published on 09/08/22 at 11:00
©  Manchester City FC
Manchester City FC: Asahi (JPN) succeeds Heineken as official beer partner from 2022-23

Asahi, a Japanese beer brand, has become a global partner and the "official beer partner" of four clubs belonging to City Football Group, including Manchester City FC (Premier League) from the 2022-23 season, announced the English club on 05/08/2022. This agreement also covers three other…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Stadiums
• Article # 260832
• Published on 08/08/22 at 18:00
©  OM
Sponsorship: financial difficulty for Cazoo (e-commerce), main shirt sponsor of 7 clubs in Europe

Cazoo Group, a British used car sales platform, posted a loss of £243m (€281.6m) in the first half of 2022 (from 01/01 to 30/06/2022), compared to £100m (€116.3m) over the same period in 2021, announced the group on 02/08/2022. The financial situation of the group created in 2018 is of concern…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Finance
• Article # 260753
• Published on 08/08/22 at 12:05
©  D.R.
Manchester City FC: Puma launches its first digital shirt in the metaverse on the platform Roblox

Puma has activated its partnership with Manchester City FC (Premier League) for the launch of a web3 operation on Roblox, an online multiplayer video game platform (over 50 million daily users), to unveil the club's 2022-23 third shirt, announced both organisations on 03/08/2022. This is Puma's…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Sporting Goods & Brands, …
• Article # 260714
• Published on 08/08/22 at 10:00