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©  Ipswich Town FC
Sky Bet League One/Ipswich Town FC: English singer Ed Sheeran, main shirt sponsor in 2021-22

Ed Sheeran is to become the main shirt sponsor of Ipswich Town FC (Sky Bet League One) from 2021-22, announced the English singer and the club based in Suffolk, north-east London (ENG) on 06/05/2021. The agreement covers the English third division club's senior men's and women's teams. The logo…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 216974
• Published on 07/05/21 at 11:00
©  D.R.
2021 Coppa Italia: Lega Serie A and Crypto.com to produce NFTs for the Atalanta - Juventus final

Crypto.com, a Hong Kong-based cryptocurrency and NFT platform, has become a partner of the 2021 Coppa Italia final, announced the Lega Serie A on 06/05/2021. The final between Atalanta BC and Juventus FC will be played at the Mapei Stadium in Reggio Emilia (ITA) on 19/05/2021. "The first…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 216883
• Published on 06/05/21 at 16:00
©  KIN Partners
LaLiga Santander: KIN Partners (ENG) appointed as Real Madrid's marketing agency from 2021

KIN Partners, a sports marketing and talent management agency based in London (ENG), has become the "lead agency on selected sponsorship opportunities (global level)" of Real Madrid CF (LaLiga Santander), announced the agency via its social networks on 05/05/2021. As part of the agreement, KIN…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 216846
• Published on 06/05/21 at 12:20
©  Rangers FC
Scotland: 32Red and Unibet (Kindred Group, sports betting), main shirt sponsors of Rangers FC

Kindred Group, a Maltese sports betting and gambling operator, has renewed and extended its partnership with Rangers FC (Scottish Premiership) from 2021-22 as part of a multi-year agreement, announced the 2020-21 Scottish champions on 05/05/2021. The 32Red (online casino, Gibraltar) brand will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 216737
• Published on 05/05/21 at 16:20
©  D.R.
UEFA: FedEx (logistics), partner of the Champions League and Super Cup for 2021-2024

FedEx, a US delivery service and logistics company, has extended its partnership with UEFA to include the Champions League and Super Cup for three seasons (2021-2024), announced the European body on 05/05/2021. The agreement also includes sponsorship rights for the Youth League finals of the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Social Responsibility
• Article # 216709
• Published on 05/05/21 at 15:40
©  Intersport
FFF: Intersport launches "La Famille Bleue", a series of activities on social media for Euro 2020

Intersport, a sporting goods retailer based in Bern (SUI) with multiple stores in France, has activated its partnership with the Fédération Française de Football and has launched "La Famille Bleue" (Blue Family in English), an operation deployed on social media in the run-up to Euro 2020…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 216670
• Published on 05/05/21 at 14:20
©  Castore x McLaren
Formula 1: Castore, equipment supplier of McLaren Racing from the 2022 season

Castore, a British equipment supplier, has become the "official team apparel and sportswear partner" of McLaren Racing as part of "a multi-year partnership" from the 2022 season, announced the Formula 1 team on 04/05/2021. "Castore will supply the McLaren Formula 1 race team with team apparel…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 216618
• Published on 05/05/21 at 13:20
©  Asics
Tennis: Novak Djokovic extends as global footwear ambassador of Asics as part of a "multi-year" deal

The Serbian tennis player Novak Djokovic has extended his contract as the global footwear ambassador of the Japanese equipment manufacturer Asics as part of a "multi-year" deal, on 30/04/2021. To mark the occasion, Asics presented a film (see below) where a special edition of the "Court FF…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 216509
• Published on 05/05/21 at 10:20
©  FC Augsburg
Bundesliga: Bernd Siegmund GmbH (welding) extends as sleeve sponsor of FC Augsburg until 2026

Bernd Siegmund GmbH, a German manufacturer of welding and clamping systems, has extended as a sleeve sponsor of FC Augsburg 1907 (Bundesliga) for an additional five years, from 2021 until 2026, announced the German club on 04/05/2021.  Bernd Siegmund GmbH will continue to benefit from the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 216561
• Published on 04/05/21 at 16:40
©  Heineken
Fan experience: Heineken offers F1 and Red Bull Racing fans the chance to win a "Pit Wall Bar"

Heineken has activated its partnerships with Formula One Management and Red Bull Racing in a bid to engage F1 fans by giving away the "Pit Wall Bar", a "fully functioning" Heineken-branded bar that takes the form of a team pit wall, announced the Dutch beer brand on 28/04/2021. "Imitating the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 216123
• Published on 03/05/21 at 17:20