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©  AC Milan
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 242188
• Published on 16/09/22 at 14:40
©  Uniqlo
Tennis: Roger Federer to retire from Grand Slams & the ATP Tour on Sunday 25/09/2022 after Laver Cup

"The Laver Cup next week (Friday 23 to Sunday 25/09/2022) in London (ENG) will be my final ATP event. I will play more tennis in the future, of course, but just not in the Grand Slams or on the Tour," announced Swiss tennis player Roger Federer (41) on 15/09/2022. "The past three years have…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Social Networks
• Article # 264151
• Published on 15/09/22 at 18:10
©  Randstad
Italy: Randstad Italia (HR) 2nd national partner of the Milano Cortina 2026 Winter Games

Randstad Italia, the national subsidiary of the Dutch human resources group, has become the second official partner in the national sponsorship programme of the Milano Cortina 2026 Olympic and Paralympic Winter Games, announced the Italian Organising Committee on 14/09/2022. The Milano Cortina…
Domain(s): Sponsors & Partners
• Category(ies): Employment - training, Authorities, Marketing - Communication
• Article # 264105
• Published on 15/09/22 at 17:35
©  Nike
Qatar 2022: Nike presents the kits for its 13 national teams under contract in 2022

The American equipment manufacturer Nike has unveiled the kits for its 13 national associations/federations under contract, including France (FFF), Brazil (CBF), Portugal (FPF) and England (The FA), that will be worn from 2022 onwards, notably on the occasion of the 2022 World Cup in Qatar (from…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 264085
• Published on 15/09/22 at 14:40
©  Stade Rennais FC
Ligue 1 Uber Eats: Balenciaga (fashion house), official tailor of Stade Rennais FC from 2022-23

Balenciaga, a Spanish fashion house, has become the official tailor of Stade Rennais FC (Ligue 1 Uber Eats) from the 2022-23 season, announced the club on 13/09/2022. The brand belongs to the luxury group Kering, founded by French businessman François Pinault, who also owns the Breton…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 263902
• Published on 14/09/22 at 14:40
©  UEFA
Licensing: UEFA club competitions to be integrated into the Football Manager video game from 2023

The Champions League, Europa League, Europa Conference League and UEFA Super Cup will be included in Football Manager 2023, the annual iteration of the club management video game published by SEGA Sammy (JPN), which is scheduled for release on 08/11/2022, announced UEFA on 12/09/2022. UEFA club…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, esport - gaming
• Article # 263867
• Published on 14/09/22 at 11:00
©  News Tank
Paris 2024: Coca-Cola France (beverages), official sponsor of the "Olympic Torch Relay"

Coca-Cola France, a national subsidiary of the American beverage manufacturer The Coca-Cola Company, has become an official sponsor of the "Olympic Torch Relay" through the Paris 2024 Organising Committee, announced the two parties during a conference held at the French National Institute of…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication, …
• Article # 263855
• Published on 14/09/22 at 10:20
©  AS Monaco FC
AS Monaco FC: Fedcom (raw materials) extends as a "legacy partner" until 2024-25

Fedcom, a Russian company that sells raw materials (sulphur, fertilisers, grain), has extended its status as a "legacy partner" of AS Monaco FC (Ligue 1 Uber Eats) until 2024-25, announced the club on 13/09/2022. "Benefiting from the status of legacy partner since the 2021-22 season as a sign…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 263805
• Published on 14/09/22 at 09:40
©  Panini
Qatar 2022: Panini launches its official collection of stickers dedicated to the World Cup

With just a few weeks to go before the start of the competition, Panini has launched its official collection of stickers for the 2022 World Cup, announced the Italian manufacturer of collectible cards and stickers, on 09/09/2022. The collection consists of a total of 670 stickers, including 18…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication, …
• Article # 263794
• Published on 13/09/22 at 17:35
©  Olympique de Marseille
Olympique de Marseille: Onet (services) extends partnership to include the women's team (2022-2025)

Onet, a French business services and engineering company, has renewed its partnership with Olympique de Marseille (Ligue 1 Uber Eats) and extended its commitment to the club's women's team (D1 Arkema), for which it has become a shorts sponsor for three seasons (2022-2025), announced the club on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 263703
• Published on 13/09/22 at 10:20