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©  Lega Serie A
Italy: Frecciarossa (trains) to continue as Coppa Italia title sponsor for 2024-2027 (€5.5m/year)

Frecciarossa, the high-speed train service belonging to the Italian rail carrier Trenitalia, is to continue as title sponsor of the Coppa Italia for a further three seasons (2024-2027), announced the Lega Serie A on 15/10/2024. The competition will continue to be known as the "Coppa Italia…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Marketing - Communication
• Article # 341220
• Published on 16/10/24 at 11:00
©  D.R.
Borussia Dortmund: partnership with WSC Sports (AI) for automated content production

Borussia Dortmund (Bundesliga) have partnered with WSC Sports for automated content production, announced the Israeli sports technology and artificial intelligence (AI) company on 15/10/2024. "The partnership provides BVB with access to WSC Sports' pioneering AI-powered platform, which…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, International development, …
• Article # 341216
• Published on 16/10/24 at 10:45
©  FIFA
FIFA: Lenovo, official technology partner of the 2026 World Cup & Women's World Cup 2027

Lenovo, a Chinese electronics group (telephones, televisions, computers), has become FIFA's "official technology partner" for the 2026 World Cup (co-hosted by the United States, Canada and Mexico from 11/06 to 19/07/2026) and the Women's World Cup 2027 (in Brazil), announced the International…
Domain(s): Sponsors & Partners
• Category(ies): Federations, International authorities, Sponsors - Partners, …
• Article # 341210
• Published on 16/10/24 at 10:30
©  Paris Saint-Germain
Handball: Zumub (nutrition) extends as an official supplier of Paris Saint-Germain (2024-2027)

Zumub, an e-commerce platform for food supplement and sports nutrition brands, has extended its partnership with Paris Saint-Germain Handball (Liqui Moly StarLigue) for an additional three seasons (2024-2027), announced the club on 14/10/2024. Having been involved with the Parisian club since…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication
• Article # 341133
• Published on 15/10/24 at 15:45
©  D.R.
Nike: Tom Peddie appointed vice president & general manager for North America

American Tom Peddie has been appointed vice president and general manager at Nike for North America, announced the brand based in Beaverton (Oregon, USA) on 12/10/2024. Peddie will take up his new position on 21/10/2024. Tom Peddie, who held this position prior to his retirement on 01/06/2020…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 340948
• Published on 14/10/24 at 14:25
©  DFB
Betting: Interwetten withdraws its German amateur football betting offer worldwide

Maltese sports betting and gambling operator Interwetten, the Deutscher Fussball Bund's official sports betting provider for the 2023-2026 cycle, is withdrawing its sports betting offer for all its international platforms on men's and women's amateur football matches in Germany, announced the DFB…
Domain(s): Sponsors & Partners
• Category(ies): Federations, Sponsors - Partners, Legal, …
• Article # 340815
• Published on 11/10/24 at 17:10
©  D.R.
Weekly News Extra (07-11/10/2024)

• The UK Labour government will present a new bill to the British Parliament in November aimed at establishing an independent regulatory authority for football in Great Britain, according to The Guardian. • US investment fund Gamco Investors is to make a bid to Fininvest for AC Monza (Serie A…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 340807
• Published on 11/10/24 at 16:40
©  Seb Lascoux
Fintech: Nathalie Nénon-Zimmermann appointed CEO of 261Pi

Nathalie Nénon-Zimmermann (FRA) has been appointed CEO of 261Pi, a fintech dedicated to sport and entertainment, announced the company, a member of the SporTech and France Sport Expertise networks, on 10/10/2024. "Her main objective will be to position 261Pi as a key player in ESG evaluation in…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Governance, Social Responsibility, …
• Article # 340772
• Published on 11/10/24 at 14:30
©  Tottenham Hotspur FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 340733
• Published on 11/10/24 at 13:40
©  EPCR
Rugby: Macron succeeds Kappa as technical apparel partner for EPCR's match officials from 2024-25

Italian brand Macron has become the new "technical apparel partner" of European Professional Club Rugby's Investec Champions Cup and Challenge Cup from the 2024-25 season, announced the body on 10/10/2024. As part of the agreement, Macron will supply "official technical wear for more than 300…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Professional leagues, Sponsors - Partners, …
• Article # 340734
• Published on 11/10/24 at 13:00