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©  Capgemini
Golf: Capgemini (IT services), Ryder Cup partner for six years (2021-2027)

Capgemini, has become a partner of the Ryder Cup, via the PGA of America and Ryder Cup Europe (the organising bodies), as part of a "six-year" agreement, announced the French company specialised in digital services on 23/09/2021. Capgemini's "industry leading digital transformation capabilities…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 229283
• Published on 24/09/21 at 14:00
©  UC Sampdoria
UC Sampdoria: special shirts in support of the UNHCR worn during match vs SSC Napoli (23/09/2021)

The players of UC Sampdoria (Serie A TIM) wore shirts bearing the crest of the United Nations High Commissioner for Refugees (UNHCR) in order to "raise funds for UNHCR's humanitarian operations in favour of the Afghan people", during the match versus SSC Napoli (Matchday 5 of the Serie A TIM), on…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Authorities, Investment - Shareholding, Game - pitch, …
• Article # 229261
• Published on 24/09/21 at 11:40
©  D.R.
Sport UnlimiTECH: "Sportstech won't be successful without public procurement" (C. Messina, MyCoach)

"French sports technology is not yet a success story. We are ambitious entrepreneurs sitting on a powder keg that could explode at any moment if we don't act. There won't be success without public procurement. If Barack Obama had not created a public procurement order to accompany Elon Musk in…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 229212
• Published on 24/09/21 at 10:20
©  Jörg Schüler /Bayer 04 Leverkusen
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 229221
• Published on 23/09/21 at 17:00
©  West Ham United FC
Premier League: Reboots (recovery tech), official partner of West Ham United FC

Reboots, a German-based company specialised in sports recovery technology, has become an official partner of West Ham United FC (Premier Legaue) from the 2021-22 season, announced the club on 21/09/2021. As part of the agreement, Reboots will become the "official recovery boots supplier…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 229168
• Published on 23/09/21 at 12:20
©  SL Benfica
SL Benfica: academy has generated over €500m in revenue since opening in September 2007

"Since opening its doors in September of 2007, the Sport Lisboa e Benfica academy, Benfica Campus, has developed some of the biggest stars in European football generating more than €500m in revenues," announced SL Benfica (Liga Portugal Bwin) on the occasion of the 15th anniversary of its academy…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Employment - training, Game - pitch, …
• Article # 229144
• Published on 23/09/21 at 11:00
©  NBA
NBA: Crypto.com (cryptocurrency), jersey sponsor of the Philadelphia 76ers from the 2021-22 season

Crypto.com, a Hong Kong-based cryptocurrency and NFT platform with 10 million active accounts, has become the jersey sponsor of the Philadelphia 76ers (NBA) from the 2021-22 season, announced the Pennsylvania (USA) franchise on 22/09/2021. To inaugurate the partnership, the 76ers will launch…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication
• Article # 229098
• Published on 22/09/21 at 17:20
©  Arsenal FC
Premier League: eToro (trading), official partner of Arsenal FC from 2021-22

eToro, a trading platform founded in Tel Aviv (ISR), has become an official partner (second level) of Arsenal FC (Premier League) from the 2021-22 season, as part of a "multi-year deal," announced the club on 22/09/2021. "As a partner of Arsenal, eToro will gain global exposure to our hundreds…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 229060
• Published on 22/09/21 at 15:20
©  ESTAC
Ligue 1 Uber Eats: Lex Persona (software), chest sponsor of ESTAC Troyes for 2021-2023

Lex Persona, a Troyes-based software publisher specialised in electronic signatures, has become the chest sponsor of Espérance Sportive Troyes Aube Champagne (Ligue 1 Uber announced The agreement was negotiated by Sportfive. Lex Persona has the status of "official sponsor", the second level in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 229039
• Published on 22/09/21 at 14:00
©  D.R.
Exclusive Crypto-assets: "Fan engagement and its monetisation, is a major challenge" (M. Tézenas, Sporsora)

"Fan engagement and its monetisation is one of the major challenges for all rights holders. We need to engage them as far away from their territory as possible, to create close links despite the different geographical areas," said Magali Tézenas du Montcel, managing director at Sporsora, to News…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Authorities, …
• Article # 228871
• Published on 22/09/21 at 10:20