Sponsors & Partners: archives (page 315/935)

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©  AC Spezia Calcio

Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 245684
• Published on
©  Real Madrid CF

Real Madrid CF: partnership with Cisco to deploy WiFi network at the Santiago Bernabéu

Cisco EMEAR, a regional subsidiary of the American computer server company, has become a global partner of Real Madrid CF (LaLiga Santander) for three seasons (2021-2024), announced the Madrid club on 17/03/2022. Cisco has been granted the status of global partner, the second level in the Real…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 245603
• Published on
©  D.R.

War in Ukraine/esports: EA & Ubisoft announce restrictions on Russian teams and competitions

"We continue to be shocked at the conflict that is unfolding in Ukraine, and join so many voices around the world in calling for peace and an end to the invasion. We have made the decision to remove Russia and Belarus as eligible countries in our esports programs. Effectively immediately, players…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 245587
• Published on
©  McLaren Racing

Formula 1: Google to display the Android and Chrome logos on McLaren Racing's cars

Google, an American technology services company, has become a partner of McLaren Racing (Formula 1) as part of a "multi-year" agreement from the 2022 season, announced the British team on 16/03/2022. As part of the agreement, the Android (mobile operating system) and Chrome (web browser…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication
• Article # 245520
• Published on
©  Le Tremplin

Fan engagement: "NFTs are a powerful tool for connecting with fans" (D. Geisser, collectID)

"NFTs are a powerful tool for connecting with fans, who love their club and are therefore willing to share their data with it," said David Geisser, co-founder and CEO of collectID, a Swiss company whose technology uses a blockchain to certify physical products and thus prevent counterfeiting, on…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Merchandising - Licensing, …
• Article # 245494
• Published on
©  D.R.

Tennis: Renault succeeds Peugeot as a premium partner of Roland-Garros from 2022

Renault will succeed Peugeot as a partner of Roland-Garros and "will provide a fleet of mainly electrified transport vehicles," announced Amélie Mauresmo, director of Roland-Garros (FFT), on 16/03/2022. The 2022 edition of the French Grand Slam tournament will be held at Porte d'Auteuil in Paris…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 245448
• Published on
©  FC Barcelona

FC Barcelona: Spotify, main shirt sponsor and title partner of the Camp Nou from 2022-23

Spotify, a music and podcast streaming platform, will become the new main partner of FC Barcelona (LaLiga Santander) from 2022-23, announced the two parties on 15/03/2022. • Spotify has been awarded the naming rights to the Camp Nou, granted "for the very first time in the club's history" the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 245408
• Published on

War in Ukraine: Eintracht Frankfurt ends its agreement with Kaspersky (RUS, cybersecurity)

"We've informed Kaspersky's (cybersecurity, RUS) management that we're terminating the sponsorship agreement with immediate effect," said Axel Hellmann, spokesperson for the board at Eintracht Frankfurt (Bundesliga), on 15/03/2022. "Following Tuesday's official, formal warning from the German…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 245355
• Published on
©  Real Betis

LaLiga Santander: Volvo (car manufacturer), official partner of Real Betis Balompié until 2023-24

Volvo Cars Group, a Swedish car manufacturer, has become an official partner of Real Betis Balompié (LaLiga Santander) until 2023-24, announced the Sevillian club on 12/03/2022. The Gothenburg (SWE) based group will display the logos of its hybrid SUVs on signage at the Estadio Benito…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Social Responsibility
• Article # 245241
• Published on
©  Nielsen Sports

Sports sponsorship: expenditures +107% at the start of 2021 versus the same period in 2020 (Nielsen)

"Sponsorship expenditures in early 2021 were up 107% versus the same period in early 2020. In a recent analysis of 100 sponsorships in seven markets across 20 industries, Nielsen found that the sponsorships drove an average 10% lift in purchase intent among the exposed fanbase. According to…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Authorities, …
• Article # 245189
• Published on