Sponsors & Partners: archives (page 311/935)

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©  adidas

UEFA Women's Euro 2022: adidas unveils shirts for five women's national teams

adidas has unveiled the shirts for five national women's teams (Belgium, Germany, Northern Ireland, Spain and Sweden) that will participate in the UEFA Women's Euro 2022 to be held in England from 06 to 31/07/2022 (originally scheduled for 2021), according to the German equipment manufacturer on…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Sporting Goods & Brands, Authorities, …
• Article # 247942
• Published on
©  D.R.

Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 247214
• Published on
©  KNBV

Human rights/Qatar 2022: ING (bank) will not run a marketing campaign for the KNVB

The Netherlands-based bank ING will not activate its partnership with the Royal Dutch Football Association (KNVB) for the 2022 World Cup in Qatar, according to a spokesperson for the banking group who spoke to the Dutch daily newspaper De Telegraaf on 07/04/2022. "The human rights situation in…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 247953
• Published on
©  CIO

Olympic and Paralympic Games: Deloitte (audit & consulting), IOC Top partner until 2032

The British office of the audit and consulting firm Deloitte will join the IOC's Top partnership programme for 10 years, until the 2032 Olympic Games in Brisbane (AUS), as part of a "first-of-a-kind partnership to advance the Olympic Movement," announced the body on 07/04/2022. "Deloitte will…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Social Responsibility
• Article # 247905
• Published on
©  Liverpool FC

Premier League: Cardless, official branded credit card partner of Liverpool from 2021-22

Cardless, a financial technology and payment solutions firm based in the United States, which provides custom co-branded credit cards, has become an official partner of Liverpool FC (Premier League) from 2021-22, announced the Merseyside club on 07/04/2022. Cardless has the title of "official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital
• Article # 247887
• Published on
©  Sport UnlimiTECH

Sport UnlimiTECH: "With digital there's no limit to the packages we create" (J. Jalouzet, AS Monaco)

"In recent years, many sponsors have been digital only. What is interesting now is the notion of 'unlimited inventory'. Without digital, we are limited: on a shirt, we can only put a certain number of logos and the presence of too many sponsors can be detrimental to the brands. With digital, there…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Digital, …
• Article # 247804
• Published on
©  D.R.

AC Milan: Konami to display its eFootball (video game) logo on the club's training kits from 2022-23

Video game publisher Konami will become the first training shirt sponsor of AC Milan (Serie A TIM) from 2022-23 as part of a multi-year agreement, announced the Milanese club on 07/04/2022. The Japanese publisher will feature the logo of its football video game eFootball (formerly named PES). The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 247841
• Published on
©  D.R.

UEFA: Topps becomes the official Euro 2024 sticker & trading card partner succeeding Panini

Topps, an American manufacturer of collectible cards and stickers, has extended its partnership with UEFA and obtained exclusive licensing rights for "official stickers, trading cards and collectibles" for Euro 2024 in Germany and Euro 2028 (the organiser of which will not be known until September…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 247693
• Published on
©  Formula One Group

Formula 1: Salesforce (CRM, sustainability), global partner of Formula One Group for €27.2m per year

Salesforce, a US-based CRM software company, has become a global partner of Formula One Group for five years (2022-2026) "to boost fan engagement and sustainability," announced the body on 05/04/2022. The deal will be worth $30m (€27.2m) per year, according to Sky News on 14/03/2022. Salesforce…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Social Responsibility
• Article # 247608
• Published on
©  D.R.

Sports betting: ban on the use of sports people in advertisements in the United Kingdom

British sports betting operators will no longer be able to use footballers "with a considerable following among under-18 on social media" in their UK advertisements, announced the UK Committee of Advertising Practice (CAP) and the Advertising Standards Authority (ASA) on 05/04/2022. The UK…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Betting, …
• Article # 247548
• Published on