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©  D.R.
[New] We would have liked to tell you more (week of 29/11 to 03/12/2021)

• 1. FC Union Berlin (Bundesliga) posted a turnover of €71.3m and a net loss of €10.4m during the 2020-21 financial year, according to the club at its annual general meeting. • The Accor Arena and the Stade de France in Paris (FRA) are proposing a joint commercial offer called "Monuments" (VIP…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Marketing - Communication, …
• Article # 235856
• Published on 03/12/21 at 16:40

©  AS Monaco FC
Ligue 1 Uber Eats: UFL (video game by Strikerz Inc), official supplier of AS Monaco FC for 2021-2023

Strikerz Inc, developer of the free-to-play football video game UFL, has become an official supplier of AS Monaco FC (Ligue 1 Uber Eats) for two seasons (2021-2023), announced the club on 03/12/2021. "In development since 2016, UFL will be released very soon and is generating a lot of anticipation…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, esport - gaming
• Article # 235848
• Published on 03/12/21 at 15:55

©  FC Barcelona
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 235841
• Published on 03/12/21 at 15:20

©  Allianz
European Top 5: 33.6% of clubs market their stadium naming rights, including 15/18 in the Bundesliga

33 of the 98 clubs participating in one of the European Top 5 (Bundesliga, Serie A TIM, LaLiga Santander, Ligue 1 Uber Eats and Premier League) have a stadium with a naming rights contract (33.6%): • 15 of the 18 Bundesliga clubs (83.3%); • 5 of the 20 clubs (25%) in both LaLiga Santander and…

Domain(s): Sponsors & Partners
• Category(ies): Stadiums, Essentials Sponsors & Partners
• Article # 235781
• Published on 03/12/21 at 10:20

©  BPCE
Finance: Groupe BPCE (banks) launch a thematic fund dedicated to the sports economy

Banques Populaires and Caisses d'Épargne, banks belonging to Groupe BPCE, have launched "DNCA Global Sport Equity", "the first thematic fund dedicated to the sports economy launched by a banking group in France," on 02/12/2021. "Developed by DNCA Finance, a management company affiliated to…

Domain(s): Sponsors & Partners
• Category(ies): Finance, Investment - Shareholding, Marketing - Communication
• Article # 235720
• Published on 02/12/21 at 17:00

©  D.R.
Merchandising: adidas reimagines shirt collection based on 2006 World Cup kits for 9 of its clubs

adidas has launched, for nine of its partner clubs, a reissue of its Teamgeist 2006 collection, a shirt design used by the German equipment manufacturer's national teams at the 2006 World Cup (in Germany), announced the brand on 02/12/2021. This shirt design was subsequently applied to the kit of…

Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 235714
• Published on 02/12/21 at 15:30

©  Cadiz CF
LaLiga: Gorillas (grocery deliveries) becomes a partner of Cadiz CF, its first partnership in Spain

Gorillas, a home grocery delivery company based in Berlin (GER), has become an official partner (fourth level) of Cádiz CF (LaLiga Santander) for the 2021-22 season, announced the club on 01/12/2021. The logo of the startup founded in 2020 will be displayed on signage at the Estadio Nuevo…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 235682
• Published on 02/12/21 at 14:00

©  OGC Nice
Ligue 1 Uber Eats: Stats Perform (AI and data) extends partnership with OGC Nice

Stats Perform, a US-based sports data capture and analysis company, has extended its partnership with OGC Nice (Ligue 1 Uber Eats) to "deliver multiple analysis and recruitment solutions across each of the club's key football departments," announced the French club on 01/12/2021. "OGC Nice's…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 235676
• Published on 02/12/21 at 12:30

©  Everton FC
Premier League: i8.Bet (betting), official partner of Everton FC in Asia from 2021-22

i8.Bet, a betting operator based in Costa Rica and operating in Asia, has become an "official betting partner" (second level) of Everton FC (Premier League) from 2021-22, announced the club on 01/12/2021. "As part of the partnership, i8.Bet branding will be visible on matchdays across Goodison…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 235670
• Published on 02/12/21 at 11:40

©  Lega Serie A
Italy: PlayStation, main partner of the eSerie A TIM, Lega Serie A's esports competition

PlayStation, the video game console brand belonging to the Japanese company Sony Interactive Entertainment (Sony Corporation Group), has extended its partnership with Lega Serie A and become the main partner of the eSerie A TIM 2022, the Italian League's esports competition, announced the body on…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, esport - gaming
• Article # 235588
• Published on 01/12/21 at 16:30

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