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©  Ajax
Eredivisie: Ziggo (telecommunications) extends as main shirt sponsor of AFC Ajax until 2024-25

Ziggo, a Dutch cable TV and telecommunications service, has extended as main shirt sponsor of AFC Ajax (Eredivisie) for two seasons, until 2024-25, announced the club on 29/10/2021. Ziggo had extended as main shirt sponsor of the Dutch club for an additional season (until the end of 2022-23) on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 233028
• Published on 03/11/21 at 16:00
UEFA: Sportradar becomes the first exclusive betting data rights partner (2021-2024 cycle)

Sportradar AG, a Swiss company specialised in sports betting monitoring and sports data provision, has become UEFA's first ever exclusive betting data rights partner on 01/11/2021. The agreement covers the 2021-2024 period and includes all UEFA competitions over this cycle: Euro 2024, the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Betting
• Article # 232939
• Published on 02/11/21 at 14:30
©  D.R.
2022 World Cup: Accor (hotel group) to manage Qatar's real estate portfolio until the end of 2022

Accor, a French hotel group, has been named "main accommodation partner" of the 2022 World Cup by the Supreme Committee for Delivery & Legacy (SC), the Qatari body overseeing the development of the infrastructure for the competition, on 28/10/2021. Accor, "a world leading hospitality group…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 232786
• Published on 29/10/21 at 17:00
©  1. FC Köln
Bundesliga: Ford (car manufacturer) extends as exclusive partner of 1. FC Köln until 2024-25

Ford-Werke GmbH, a subsidiary of the American car manufacturer Ford, has extended as exclusive partner (2nd level) of 1. FC Köln (Bundesliga) for three years (2022-2025), announced the club on 28/10/2021. The agreement was negotiated by Infront, the club's marketing agency. Ford had previously…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 232783
• Published on 29/10/21 at 13:30
©  AC Milan
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 232664
• Published on 28/10/21 at 14:30
©  Socios.com
Fan engagement: Socios.com invites fans to choose the celebration of a goal by R. Falcao (Colombia)

Socios.com, a cryptocurrency blockchain platform owned by Maltese companies ChiliZ and Mediarex Sports & Entertainment, has become a partner of football player Radamel Falcao (Rayo Vallecano de Madrid, LaLiga Santander) from 2021-22, announced the fan token specialist on 20/10/2021. This is the…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication, Social Networks
• Article # 232652
• Published on 28/10/21 at 13:30
©  Atlético de Madrid
LaLiga Santander: Capital Energy to supply Atlético de Madrid with renewable energy for three years

Capital Energy, a Madrid-based renewable energy company, has activated its partnership with Club Atlético de Madrid (LaLiga Santander) and has become the Spanish club's renewable energy supplier for three seasons (2021-2024), announced Atlético de Madrid on 26/10/2021. "The company will be in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Social Responsibility, Stadiums
• Article # 232634
• Published on 28/10/21 at 11:00
©  Faze Clan
esport: FaZe Clan (USA) to list on the New York Stock Exchange (NASDAQ) in 2022

FaZe Clan is to list on the New York Stock Exchange (NASDAQ) under the new ticker symbol “FAZE” following a merger with B. Riley Principal 150 Merger Corp. (BRPM), announced the US esports and entertainment organisation on 25/10/2021.  "The transaction is expected to close in the first quarter…
Domain(s): Sponsors & Partners
• Category(ies): Finance, Investment - Shareholding, Marketing - Communication, …
• Article # 232578
• Published on 27/10/21 at 17:00
©  UEFA
UEFA: Lego (toys), Pandora (jewellery) and Starling Bank, national sponsors of the Women's Euro 2022

Lego, a Danish company specialised in inter-locking brick toys, Pandora, a Danish jewellery manufacturer, and Starling Bank, a London-based online bank, have become national sponsors of the Women's Euro 2022 in England (from 06 to 31/07/2022), announced UEFA and the FA, co-organisers of the…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication
• Article # 232459
• Published on 27/10/21 at 10:00
©  Sportfive
Bundesliga: IC Markets (forex trading) enters into six club partnerships negotiated by Sportfive

IC Markets, an Australian company specialising in forex trading, has become a partner of six Bundesliga clubs in 2021-22, namely Bayer 04 Leverkusen, Hertha BSC, FC Augsburg 1907, DSC Arminia Bielefeld, SpVgg Greuther Fürth and VfL Bochum, announced Sportfive Germany, the marketing agency…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 232420
• Published on 26/10/21 at 18:00