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©  Nike
Exclusive Sponsorship: major changes among Premier League clubs for the 2020-21 season

The 2020-21 Premier League season kicks off with Fulham FC - Arsenal FC at Craven Cottage (25,700 capacity) on Saturday 12/09/2020 (kick-off at 12:30 local time, 13:30 CET). Nike, Three, Cadbury, Cazoo... There have been a number of changes in terms of sponsorship for the new season. Liverpool…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Finance, …
• Article # 192724
• Published on 11/09/20 at 13:31
©  D.R.
LaLiga: Total (oil), regional partner of the Spanish League in Argentina for 2020-2023

Total Argentina, a subsidiary of the French oil company Total, has become a regional partner of LaLiga in Argentina for three seasons (2020-2023), announced the Spanish League on 04/09/2020. This partnership is LaLiga's first regional partnership in South America. Total's Argentine subsidiary…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 192698
• Published on 11/09/20 at 11:14
©  DFL
Germany: Mondelēz, official partner of the DFL for the Bundesliga and 2.Bundesliga

Mondelēz International, an American confectionery company which owns the brands Cadbury, Milka, Oreo and Toblerone, has become a partner of the Deutsche Fußball Liga GmbH for the Bundesliga and the 2.Bundesliga "from 01/01/2021," announced the German League on 10/09/2020. "Mondelēz International…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 192608
• Published on 10/09/20 at 16:14
©  ASMonaco x OneFootball
AS Monaco FC: agreement with OneFootball "to bring original club content to fans around the world"

AS Monaco FC (Ligue 1 Uber Eats) and OneFootball have reached an agreement "to bring original club content to football fans around the world," announced the international football media platform on 10/09/2020. "All editorial content published on the official club website www.asmonaco.com will now…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 192570
• Published on 10/09/20 at 13:24
©  D.R.
Premier League: Tribus (Swiss watchmaker), global partner of Liverpool FC from 2020-21

Tribus, a Swiss manufacturer of luxury watches, has become a global partner of Liverpool FC (Premier League) from 2020-21 as part of a multi-year agreement, announced the English club on 09/09/2020. The agreement will run for five seasons (2020-2025) according to British media. Tribus has the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Merchandising - Licensing
• Article # 192555
• Published on 10/09/20 at 12:34
©  AC Milan
Serie A TIM: Yabo Sports (sports betting), regional partner of AC Milan in Asia for 2020-2023

Yabo Sport, a Chinese platform specialised in online sports betting and entertainment, has become a regional partner of AC Milan (Serie A TIM) in Asia for three seasons (2020-2023), announced the Italian club on 07/09/2020. Yabo Sport benefits from the status of regional partner, the sixth…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 192557
• Published on 10/09/20 at 11:49
©  D.R.
Sponsorship: Budweiser (beer) becomes a partner of Lionel Messi (ARG, FC Barcelona) for 2020-2023

Budweiser, the American beer brand of the Belgian brewer AB InBev, has become the partner of the Argentinian football player Lionel Messi (FC Barcelona, LaLiga Santander) from 2020 as part of a "long-term global agreement," announced the group on 09/09/2020. The deal is set to last three years…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 192485
• Published on 10/09/20 at 11:20
©  FC Internazionale Milano
Serie A TIM: Nilox (outdoor technology) extends as an official partner of Inter Milan until 2022

Nilox, an Italian brand specialised connected sports objects and outdoor technology, has extended as the "official electric mobility partner" of FC Internazionale Milano (Serie A TIM) "for the next two years (until 2022)," announced the club on 09/09/2020. Nilox has been a partner of the club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 192503
• Published on 10/09/20 at 09:34
©  Premier League
Premier League: Hublot succeeds Tag Heuer as "official timekeeper" from 2020-21

Hublot, a Swiss watchmaker belonging to the French group LVMH, has become a partner and the "official timekeeper" of the Premier League from the 2020-21 season, announced the English league on 09/09/2020. As official timekeeper, Hublot will benefit from visibility during Premier League TV…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 192488
• Published on 09/09/20 at 16:00
©  D.R.
Bundesliga: Betway succeeds Yabo Sports as betting partner of Hertha BSC for 2020-2023

Betway, a sports betting operator based in Guernsey and Malta, has become a partner of Hertha BSC (Bundesliga) "for an initial three years (2020-2023)," announced the club on 08/09/2020. The agreement was negotiated by Sportfive, the club's marketing agency. As the club's "official sports…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 192463
• Published on 09/09/20 at 14:29