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©  D.R.
Ukraine: Puma succeeds Nike as as equipment supplier of Shakhtar Donetsk for 5 seasons (2021-2026)

Puma will become the official equipment supplier of Shakhtar Donetsk (FavBet Liga, Ukrainian first division) for five years from the 2021-22 season (2021-2026), announced the club on 15/09/2020. The German equipment manufacturer succeeds Nike, Shakhtar Donetsk's official equipment supplier…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 193149
• Published on 17/09/20 at 16:40
©  D.R.
Premier League: Nexen Tire (tyres) extends as sleeve sponsor of Manchester City FC from 2020-21

Nexen Tire, a South Korean tyre manufacturer, has renewed its partnership as sleeve sponsor of Manchester City FC (Premier League) from 2020-21 as part a "multi-year deal," announced the club on 16/09/2020. The agreement has been extended to Manchester City's women's team (Barclays FA Women's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Social Responsibility
• Article # 193167
• Published on 17/09/20 at 13:29
©  D.R.
Serie A TIM: Randstad (human resources) extends as a partner of Juventus FC for 2020-2022

Randstad Italia, the Italian subsidiary of the Dutch human resources group, has extended its partnership with Juventus FC (Serie A TIM) for an additional two seasons (2020-2022), announced the club on 15/09/2020. Randstad, which has been a partner of Juventus since 2014-15, will continue to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 193150
• Published on 17/09/20 at 12:39
©  RB Leipzig
Bundesliga: Signify (lighting solutions), official partner of RB Leipzig from 2020-21

Signify (formerly Philips Lighting), a Netherlands company specialised in LED lighting solutions, has become a partner of RB Leipzig (Bundesliga) from 2020-21 in order to "support the Red Bulls in the modernisation of the Red Bull Arena (42,959 capacity) with an innovative lighting concept,…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 193175
• Published on 17/09/20 at 11:54
©  Valencia CF
LaLiga Santander: Amstel (beer) extends as a premium partner of Valencia CF for 2020-21

Amstel, a beer brand belonging to the Dutch group Heineken, has extended its partnership with Valencia CF (LaLiga Santander) for the 2020-21 season, announced the Spanish club on 12/09/2020. Amstel has been a partner of Valencia CF since the 2018-19 season and continues to have the status of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 193096
• Published on 17/09/20 at 10:49
©  THE FA
England: Vitality (insurance) becomes the new title sponsor of the Women's FA Cup for 2020-2023

Vitality, a British health and life insurance group, has become a partner of The Football Association and will be the title sponsor of the Women's FA Cup for three seasons (2020-2023), announced the body on 16/09/2020. The competition will now be known as the "Vitality Women's FA Cup". "The…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 193148
• Published on 16/09/20 at 16:30
©  D.R.
Premier League: Aeroset and SnickersUK, become sleeve sponsors of Wolves and Brighton respectively

Aeroset, a Hong Kong-based company specialised in aerospace, has becomes a partner (first level) and sleeve sponsor of Wolverhampton Wanderers FC (Premier League) from the 2020-21 season, according to the English club on 14/09/2020. Aeroset succeeds CoinDeal (POL), Wolves' sleeve sponsor for…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 193038
• Published on 16/09/20 at 12:09
©  D.R.
Serie A TIM: Raffles (asset management), regional partner of Juventus in Asia for 2020-2023

Raffles Family Office, a Hong Kong-based company offering asset and wealth management solutions for families and individuals, has become a regional partner of Juventus FC (Serie A TIM) for Asia for the 2020-2023 period, announced the club on 14/09/2020. Raffles has the status of regional…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 192909
• Published on 16/09/20 at 10:09
©  UEFA
2020-21 Champions League: adidas and UEFA present the official ball for the group stage

adidas and UEFA have presented the "Finale 20", the official ball for the playoffs and group stage of the 2020-21 Champions League, on 14/09/2020. The playoff matches begin on 15/09, while the group stage begins on 20/10/2020. The German equipment manufacturer has been the official supplier of…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 192988
• Published on 15/09/20 at 17:45
©  D.R.
Serie A TIM: Tiscali (telecoms), premium partner of AS Roma from 2020-21

Tiscali, an Italian telecommunications operator based in Cagliari, has become the "offical connectivity provider" of AS Roma (Serie A TIM) from 2020-21, announced the Roman club on 15/09/2020. Tiscali benefits from the status of premium partner, the second level in AS Roma's sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 193013
• Published on 15/09/20 at 16:14