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©  DFL
DFL: EA Sports (video games) renews partnership for the Bundesliga and 2.Bundesliga

Electronic Arts (EA), an American video game company based in California (USA), via its subsidiary EA Sports, has renewed its partnership with the DFL for its competitions, the Bundesliga and 2.Bundesliga, as part of a "multi-year" agreement, announced the German Football League on 28/09/2020. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Merchandising - Licensing, …
• Article # 194352
• Published on 28/09/20 at 17:51
©  AS Roma
Serie A TIM: IQONIQ (social media), sleeve sponsor of AS Roma for three seasons (2020-2023)

IQONIQ, a social media and fan engagement platform targeting the world of sport and entertainment, has become a main partner and sleeve sponsor of AS Roma (Serie A TIM) for three seasons, until the end of 2022-23, announced the Italian club on 26/09/2020. IQONIQ has the status of main global…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 194326
• Published on 28/09/20 at 16:07
©  Uber Eats
Exclusive Uber Eats: "We want to continue to invest in sport in France for the long term" (A. Gouénard)

"Our ambition is to be the preferred meal delivery brand of the French. We want to continue to invest in sport in France for the long term. With Ligue 1, we are associated with the favourite regular competition for football fans in France. Thanks to this partnership, we are present on a large…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Digital, …
• Article # 193237
• Published on 28/09/20 at 15:19
©  D.R.
Serie A TIM: Dacia extends as main shirt sponsor of Udinese Calcio for 2020-2023

Dacia, a Romanian car brand owned by the French group Renault since 2000, has extended as a partner and main shirt sponsor of Udinese Calcio (Serie A TIM) for an additional three seasons (2020-2023), announced the club on 25/09/2020. Dacia, the club's main partner since 2009-10, has also held the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Social Responsibility
• Article # 194301
• Published on 28/09/20 at 11:40
©  Pepsico x Ryder Cup
Golf: PepsiCo (beverages) becomes a "worldwide supplier" of the Ryder Cup until 2025

PepsiCo, a US food and beverage company, has renewed and expanded its partnership with the PGA Tour and entered into an agreement with Ryder Cup Europe to become a "worldwide supplier" for the Ryder Cup until 2025, according to PGA of America and Ryder Cup Europe, co-organisers of the event, on…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 194167
• Published on 25/09/20 at 16:59
©  Eintracht Francfort
Bundesliga: Hyundai, premium and mobility partner of Eintracht Frankfurt for 2020-2023

Hyundai Motor Deutschland, the German subsidiary of the eponymous South Korean car manufacturer, has become the mobility partner of Eintracht Frankfurt (Bundesliga) for three seasons (2020-2023), announced the club on 17/09/2020. Hyundai has the status of premium partner, the second level in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 194168
• Published on 25/09/20 at 14:39
©  IQONIQ
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 194177
• Published on 25/09/20 at 13:30
©  Hankook media center
Bundesliga: Hankook (tyres) extends as a partner of Borussia Dortmund for 2 seasons (2020-2022)

Hankook has extended its partnership with Borussia Dortmund (Bundesliga) for an additional two seasons (2020-2022), announced the South Korean tyre manufacturer on 24/09/2020. The agreement was negotiated via SPORTFIVE, the exclusive marketing agency of the club. Hankook, a partner of Borussia…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 194048
• Published on 25/09/20 at 09:30
©  Manchester City FC
Manchester City FC: HWT Clinic (hair transplant center) regional partner in Europe

Hair World Turkey (HWT Clinic), a hair transplant center in Istanbul (TUR) has become a regional partner (second level) of Manchester City FC (Premier League) in Europe, as part of a "multi-year partnership," announced the club on 24/09/2020. HWT Clinic will be Manchester City's "official hair…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Merchandising - Licensing, …
• Article # 194068
• Published on 24/09/20 at 17:49
©  OM
Olympique de Marseille: Relais Vert (wholesale organic products), sustainable food partner

Relais Vert, wholesaler of organic products, has become a partner of Olympique de Marseille (Ligue 1 Uber Eats) for three seasons (2020-2023) as part of a "sustainable food" agreement announced the club on 24/09/2020. Relais Vert has the status of regional partner (fourth level). "Olympique de…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 194013
• Published on 24/09/20 at 14:59