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©  West Ham FC
Premier League: Skye Cloud (IT solutions), official partner of West Ham United FC from 2020-21

Skye Cloud, an English company specialised in Cloud computing services and IT solutions, has become the "official virtual private server partner" of West Ham United FC (Premier League), announced the London club on 28/08/2020. Skye Cloud has the status of official partner, the third level in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Stadiums
• Article # 191869
• Published on 02/09/20 at 15:44
©  Crystal Palace FC
Premier League: IQONIQ (fan engagement platform), sleeve sponsor of Crystal Palace FC from 2020-21

IQONIQ, a social media and fan engagement platform targeting the world of sport and entertainment, has become a partner and sleeve sponsor of Crystal Palace FC (Premier League) from the 2020-21 season, according to the club on 01/09/2020. The IQONIQ platform will be launched in September…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 191757
• Published on 02/09/20 at 09:35
©  Nike
Euro 2020: Nike and the FFF present the two new official French national team shirts

The American equipment manufacturer Nike and the FFF have presented the 2020 French national team kits, on 01/09/2020. The kits will be worn by the French team for the Euro 2020, which will be played in 2021, for the 2022 World Cup qualifiers as well as for the second edition of the Nations…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 191736
• Published on 01/09/20 at 17:45
©  D.R.
LaLiga Santander: easyMarkets succeeds Exness as "online trading partner" of Real Madrid (2020-2023)

easyMarkets, the Forex trading platform of Cyprus-based Easy Forex Trading Limited, has become the "official online trading partner" of Real Madrid CF (LaLiga Santander) for three seasons, announced the club on 01/09/2020. easyMarkets has the status of global partner, the second level in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance
• Article # 191748
• Published on 01/09/20 at 16:45
©  Manchester City FC
Manchester City FC: Laybuy (payment solutions) reigonal partner in the UK, Australia and New Zealand

Laybuy, a payment solutions platform belonging to the New Zealand software and technology company Laybuy Group Holdings Limited, has become the official "buy now, pay later partner" of Manchester City FC (Premier League) in the UK, Australia and New Zealand as part of a "multi-year regional…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Finance, …
• Article # 191690
• Published on 01/09/20 at 11:29
©  ZEturf
"PSG in the CL final allowed us to triple number of bettors versus 2019 final" (Q. Etievant, ZEbet)

"The fact that Paris Saint-Germain were in the final of the Champions League (1-0 loss to FC Bayern Munich on 23/08/2020) allowed us to triple the number of bettors on ZEBet compared to the Tottenham Hotspur FC - Liverpool FC final (0-2) in 2019, and to record 1.5 times more bets than for the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Betting, …
• Article # 191444
• Published on 01/09/20 at 09:39
©  Atalanta BC
Serie A: Saucony (footwear) partner of Atalanta BC for 2020-21, U-Power (workwear) ends partnership

Saucony Originals, a US footwear and apparel manufacturer, has become the "official sneakers partner" of Atalanta BC (Serie A TIM) for the 2020-21 season, according to the Italian club on 28/08/2020. As an official partner, Saucony Originals, will equip the club with its sneakers and "already…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 191639
• Published on 31/08/20 at 17:44
©  ASSE
Ligue 1 Uber Eats: ZEbet (betting), shorts sponsor of AS Saint-Étienne for 2 seasons (2020-2022)

ZEbet, a sports betting platform belonging to the Maltese group ZEturf, the second largest online horse betting platform in France, has renewed and expanded its partnership with AS Saint-Étienne (Ligue 1 Uber Eats) and has become the club's front shorts sponsor for two seasons (2020-2022)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 191594
• Published on 31/08/20 at 13:29
©  MPG
France: Mon Petit Gazon new partnerships with Allianz (insurance) and Uber Eats (home delivery)

Allianz France, the French subsidiary of the German insurance company, and Uber Eats, a home meal delivery application, have become partners of Mon Petit Gazon (MPG) and each obtain the naming rights to a fantasy league bonus for the season 2020-21, MPG announced on 26/08/2020. "We wanted to…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 191575
• Published on 31/08/20 at 10:41
©  Konami
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 191481
• Published on 28/08/20 at 13:44