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©  CONMEBOL
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 235174
• Published on 26/11/21 at 16:40
©  D.R.
Naming rights: Accor (hotels) title sponsor of Stadium Australia in Sydney for 7 years

Accor Pacific, a regional subsidiary of the French hotel group, has been awarded the naming rights to Sydney's Stadium Australia, which will now be known as the 'Accor Stadium' for the next seven years (2021-2027), announced Venues New South Wales (NSW, Australia), the agency in charge of…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Stadiums
• Article # 235170
• Published on 26/11/21 at 16:00
©  ITF / C. Dubreuil
Tennis/Davis Cup: El Corte Inglés (department stores) extends as an official partner

El Corte Inglés has extended its partnership with Kosmos Tennis as an official partner of the Davis Cup by Rakuten for 2021, announced the Spanish department stores and retail group on 26/11/2021. Viajes El Corte Inglés is the official agency of Kosmos Tennis. El Corte Inglés was a partner of…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 235162
• Published on 26/11/21 at 15:20
©  D.R.
[New] We would have liked to tell you more (week of 22 to 26/11/2021)

• Luis Sabalza Iriarte was re-elected as president of Club Atletico Osasuna (LaLiga Santander) by the Basque club's members. • Petra Sörling (SWE) was the first woman to be elected as president of the International Table Tennis Federation (ITTF). • The American car manufacturer Ford became title…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Marketing - Communication, …
• Article # 235150
• Published on 26/11/21 at 14:11
©  ITF / C. Dubreuil
Tennis/Davis Cup: final phase in Madrid, Turin and Innsbruck from 25/11 to 05/12/2021

The 2021 Davis Cup finals will take place over 11 days, from 25/11 to 05/12/2021, with Madrid (ESP), Turin (ITA) and Innsbruck (AUT) as the host cities, each hosting two of the six groups. Madrid (Madrid Arena) will also host two quarter-finals, the semi-finals and the final, with Turin (Pala…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Game - pitch, Marketing - Communication, …
• Article # 235060
• Published on 25/11/21 at 17:50
©  Brendford FC
Premier League: Brentford FC to wear the same home shirt for two consecutive seasons

Brentford FC, a club promoted to the Premier League for 2021-22, has announced that it will wear the same Umbro 2021-22 home shirt for the 2022-23 season on 24/11/2021. The English club will therefore wear the same home shirt for two consecutive seasons. "Whilst it is not normal practice for…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 235057
• Published on 25/11/21 at 16:00
©  SSC Napoli
Cryptocurrency: Floki Inu, back shirt sponsor of SSC Napoli & sleeve sponsor of Cadiz CF in 2021-22

Floki Inu, a cryptocurrency launched in June 2021, has become a partner and back shirt sponsor of SSC Napoli (Serie A TIM) from 2021-22, announced the club on 23/11/2021. Floki Inu has the status of main partner (first level) of SSC Napoli alongside EA7 - Emporio Armani (equipment…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 235045
• Published on 25/11/21 at 15:20
©  Supponor
Bundesliga: Supponor extends virtual advertising solutions partnership with FC Bayern Munich

Supponor, a company specialised in virtual advertising and live sports broadcasting solutions, has extended its "exclusive" partnership with FC Bayern Munich (Bundesliga) to deploy its "Supponor AIR" location-based virtual advertising solution at the Allianz Arena, announced the UK group on…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Stadiums
• Article # 235005
• Published on 25/11/21 at 11:00
©  PSG
Paris Saint-Germain: Coca-Cola (beverages) extends as an official partner for 2021-2024

The Coca-Cola Company, an American beverage company, has extended its partnership with Paris Saint-Germain (Ligue 1 Uber Eats) for an additional three seasons, over the 2021-2024 period, announced the club on 24/11/2021. This partnership concerns the brands Coca-Cola, Coca-Cola Zero and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums, …
• Article # 234937
• Published on 24/11/21 at 16:20
©  ASM
Ligue 1 Uber Eats: AS Monaco launches an official fan token in partnership with Socios.com

Socios.com, a cryptocurrency blockchain platform owned by Maltese companies ChiliZ and Mediarex Sports & Entertainment, has become an official partner of AS Monaco FC (Ligue 1 Uber Eats) from 2021-22, announced the club on 24/11/2021. Socios.com will produce "fan tokens" bearing the image of AS…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 234912
• Published on 24/11/21 at 14:40