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©  MTG
esports: Savvy Gaming, linked to Saudi fund PIF, acquires ESL Gaming (€927m) and FACEIT

Savvy Gaming Group (SGG), an entity founded and controlled by Saudi Arabia's sovereign wealth fund (Public Investment Fund/PIF), has acquired ESL Gaming, an esports event organiser, from Modern Times Group (MTG), announced the Swedish media group on 24/01/2022. The acquisition values ESL Gaming at…
Domain(s): Sponsors & Partners
• Category(ies): Investment - Shareholding, esport - gaming
• Article # 240378
• Published on 26/01/22 at 09:40
©  D.R.
Argentina: imbroglio between Binance and Socios.com over rights to the AFA's fan tokens

Binance, a Hong Kong-based platform specialised in cryptocurrency exchanges, has become a global partner of the Asociación del Fútbol Argentino for five years (2022-2026), announced the AFA on 24/01/2022. "We are stunned by the statement made public today by AFA announcing an agreement to grant…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Legal, …
• Article # 240339
• Published on 25/01/22 at 15:30
©  Kia
Tennis/Australian Open: Kia launches "Aces for Oceans" a platform raising awareness of plastic waste

Kia has activated its partnerships with Spanish tennis player Rafael Nadal and the Australian Open Tennis Championships and has launched an augmented reality platform called "Aces for Oceans" available on smartphones, announced the South Korean manufacturer on 17/01/2022. This gamification…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication, …
• Article # 240215
• Published on 24/01/22 at 17:00
©  Red Bull Racing
Formula 1: PokerStars (sports betting and poker), partner of Red Bull Racing from 2022

The Isle of Man-based online sports betting and gaming operator PokerStars has become an "exclusive partner" of the Red Bull Racing Formula 1 team from the 2022 season, announced Irish group Flutter Entertainment, which has owned the betting brand since 2019, on 21/01/2022. PokerStars becomes a…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Betting
• Article # 240175
• Published on 24/01/22 at 14:00
©  FIR
Rugby/Six Nations 2022: Bitpanda (trading, crypto), Italy's main jersey sponsor

Bitpanda, an Austrian digital investment and trading platform, has become a partner of the Federazione Italiana Rugby and will be the main jersey sponsor of the senior and U20 national teams during the 2022 Guinness Six Nations tournament (played from 05/02 to 19/03/2022), according to an…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 240060
• Published on 24/01/22 at 11:40
©  News Tank
Weekly News Extra (17-21/01/2022)

• Joe Gebbia, co-founder of Airbnb, has become a minority shareholder and "strategic partner" of the San Antonio Spurs NBA franchise. • Between 2014 and 2019, the economic impact of international sports organisations based in Switzerland (FIFA, IOC, UEFA, UCI, etc.) was estimated at CHF1.68bn…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 240088
• Published on 21/01/22 at 17:00
©  CIO / Dave Thompson
Beijing 2022: IOC assures branded products from suppliers are not made using forced labor

"The International Olympic Committee (IOC) conducted third-party due diligence on suppliers that produced its own branded products for the Olympic Winter Games Beijing 2022 (04-20/02/2022, China). This work, which started in September 2021 and is aligned with the IOC's Supplier Code, did not find…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Merchandising - Licensing, …
• Article # 239946
• Published on 20/01/22 at 15:30
©  World Rugby
World Rugby: Macron (ITA), match officials kit supplier for three years (2022-2024)

The Italian brand Macron has signed an agreement with World Rugby to supply its match officials with kits for three years, including the 2023 Rugby World Cup in France, according to the body on 20/01/2022. The officials will wear their new Macron kit for the first time at the Malaga (ESP) stage of…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 239934
• Published on 20/01/22 at 14:40
©  Stade de France
esports: Stade de France unveils its offers and facilities dedicated to the organisation of events

"The Stade de France becomes Esport Ready" is the slogan of the communication campaign of the Stade de France Consortium, which is presenting its offers and facilities dedicated to the organisation of esports events within the stadium located in Saint-Denis (Paris, FRA), on 18/01/2022…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Stadiums, esport - gaming
• Article # 239789
• Published on 19/01/22 at 11:40
©  Ineos
Ineos, owner of OGC Nice, continues its expansion with Eliud Kipchoge and the All Blacks

Ineos has prolonged its commitment to Kenyan athlete Eliud Kipchoge, double Olympic champion in the marathon (Rio 2016 and Tokyo 2020), in his quest for a triple win at the Paris 2024 Olympics, according to the company specialised in the chemical sector, on 12/01/2022. He will work with Dave…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication
• Article # 239757
• Published on 19/01/22 at 10:20