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©  FC Emmen
Netherlands: KNVB refuses to allow sex toy brand to be main shirt sponsor of FC Emmen (Eredivisie)

The Royal Dutch Football Association (KNVB) has prohibited the sponsorship agreement between FC Emmen (Eredivisie) and EasyToys, a local brand of sex toys, on the grounds that "football is and should be accessible to the young and old," announced the club and the body on 16/09/2020. EasyToys was…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Legal, …
• Article # 194012
• Published on 24/09/20 at 14:00
©  LaLiga
LaLiga: IQONIQ (social media) "global fan engagement licenced partner" 2020-2023

IQONIQ, a social media and fan engagement platform targeting the world of sport and entertainment, has become a partner of LaLiga as part of a three-season (2020-2023) licensing agreement, according to the Spanish League on 23/09/2020. "The main beneficiaries of this licence agreement will be…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Digital, …
• Article # 193891
• Published on 24/09/20 at 13:09
©  Borussia Dortmund
Bundesliga: adesso (IT service provider), sponsor of Borussia Dortmund's youth teams until 2023

adesso, an IT service provider based in Dortmund (GER), has become an official main sponsor and shirt sponsor of Borussia Dortmund's (Bundesliga) youth teams, as well as the "selected IT partner and service provider until 2023," announced the German club on 22/09/2020. As part of the agreement…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 193858
• Published on 23/09/20 at 16:14
©  Bologna FC 1909
Serie A TIM: Facile Ristrutturare (real estate), main shirt sponsor of Bologna FC for 2020-21

Facile Ristrutturare, an Italian real estate company specialised in property restoration, has become a major partner (first level) and main shirt sponsor of Bologna FC 1909 (Serie A TIM) for the 2020-21 season, announced the club on the occasion of the presentation of its kits and sponsors for…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 193839
• Published on 23/09/20 at 14:39
©  Riot Games
esports: Mercedes-Benz partners with Riot Games as presenting sponsor of LoL Esports Global Events

Mercedes-Benz, the German car manufacturer, has become the "official exclusive automotive partner" for Riot Games' LoL Esports Global Events (world championship, mid-season invitational and All Star Event) from 2020, announced the American video game publisher on 21/09/2020. As part of this…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, esport - gaming
• Article # 193822
• Published on 23/09/20 at 13:40
©  FC Barcelone
FC Barcelona/Covid-19: auction of special edition home shirts featuring partner Cupra on the sleeve

Cupra, the Spanish car manufacturer belonging to the German group Volkswagen, has activated its partnership with FC Barcelona (LaLiga Santander) by launching an auction for special edition 2020-21 home shirts - featuring the brand's logo on the right sleeve - "with the aim of raising funds for the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 193708
• Published on 23/09/20 at 12:50
©  D.R.
FIFA: GWC (logistics), first regional supporter of the 2022 World Cup in Qatar

GWC, a Qatari company specialised in logistics, has become a regional supporter and official logistics provider for the 2022 World Cup in Qatar, announced FIFA on 21/09/2020. The competition will take place from 21/11 to 18/12/2022. GWC has the status of regional supporter, the third level in…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Stadiums
• Article # 193741
• Published on 23/09/20 at 11:25
©  D.R.
Premier League: ICM.com (forex trading), sleeve sponsor of Newcastle United FC for 2020-2022

ICM.com, a British Forex trading platform, has become a partner and sleeve sponsor of Newcastle United FC (Premier League) for two seasons (2020-2022), announced the English club on 18/09/2020. ICM.com has the status of official partner, the second level in Newcastle United FC's sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance
• Article # 193675
• Published on 22/09/20 at 13:19
©  D.R.
Ligue 1: 22Bet, regional betting partner of Paris Saint-Germain in Africa for 2020-2022

22Bet, an Estonian sports betting operator established in Africa, has become a regional partner of Paris Saint-Germain (Ligue 1 Uber Eats) for the African market over a period of two seasons (2020-2022), announced the 2019-20 French champions on 21/08/2020. 22Bet enjoys the status of regional…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 193580
• Published on 22/09/20 at 11:14
©  D.R.
LaLiga Santander: IQONIQ (social media), main shirt sponsor of Real Sociedad for 2020-21

IQONIQ, a social media and fan engagement platform that targets the world of sport and entertainment, has become a partner and main shirt sponsor of Real Sociedad de Futbol (LaLiga Santander) for the 2020-21 season, announced the club on 20/09/2020. The agreement covers the Spanish championship as…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 193581
• Published on 21/09/20 at 17:18