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©  Orcam
Sponsorship: OrCam (portable devices, ISR), partner of Lionel Messi (ARG, FC Barcelona)

OrCam, an Israeli company specialised in portable devices for the blind and visually impaired, has become a partner of Argentine football player Lionel Messi (FC Barcelona, LaLiga Santander) from 2020, according to the company on 09/09/2020. As part of this agreement, Lionel Messi met with…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Social Responsibility
• Article # 192971
• Published on 15/09/20 at 12:14
©  Eintracht Frankfurt
Bundesliga: DPD (logistics), sleeve sponsor of Eintracht Frankfurt for 2020-2023 (€2.5m/year)

DPD Deutschland, the German subsidiary of the French company DPD Group specialised in logistics services, has become a partner and sleeve sponsor of Eintracht Frankfurt (Bundesliga) for three seasons (2020-2023), according to the club on 11/09/2020. DPD Deutschland has the status of premium…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 192970
• Published on 15/09/20 at 10:59
©  D.R.
LaLiga Santander: Versus (betting), shorts and training kit sponsor of Atlético Madrid for 2020-2023

Versus, a sports betting operator launched in 2020 by the Spanish group Orenes, which specialises in casinos and gambling, has become a partner and shorts sponsor of Club Atlético de Madrid (LaLiga Santander) for three seasons (2020-2023), announced the Spanish club on 10/09/2020. Versus has…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 192875
• Published on 14/09/20 at 15:40
©  Puma
Equipment suppliers: Puma succeeds Nike as partner of Neymar Jr. (PSG) from 2020-21

Puma has become the new equipment supplier of the Brazilian football player Neymar da Silva Santos Júnior (Paris Saint-Germain) from 2020-21 as part of a "long-term partnership," announced the German brand on 12/09/2020. The agreement was concluded with NR Sports, the company that manages Neymar's…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 192874
• Published on 14/09/20 at 15:00
©  D.R.
Exclusive OneFootball: "A differentiated, user-centric approach to content" (L. von Cranach, founder and CEO)

"OneFootball has a differentiated approach, a user-centric approach. Being a pure football platform, we aggregate different sources of content with a neutral view. On top of that, we add our editorial touch through our own content. The idea is to be the 'one-stop-shop' for any football fan," said…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Agencies, Digital, …
• Article # 192851
• Published on 14/09/20 at 14:00
©  Pro League
Belgium: Stats Perform (AI and data) extends its partnership with the Pro League

Stats Perform, an American company specialised in data and artificial intelligence for the sports industry, has extended its partnership with the Pro League as an official partner for competition data as part of a "multi-year deal," announced the Belgian body on 09/09/2020. The agreement, which…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 192762
• Published on 14/09/20 at 12:09
©  D.R.
Ligue 1 Uber Eats: Yibo (betting), first regional partner of FC Girondins de Bordeaux for Asia

Yibo Sports, Asian sports betting operator, has become the first regional partner (fifth level) of FC Girondins de Bordeaux (Ligue 1 Uber Eats) for Asia (including China) from 2020-21 as part of a multi-year agreement, announced the club on 11/09/2020. "The agreement will lead the two partners…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 192761
• Published on 14/09/20 at 09:35
©  Basketball Bundesliga
Basketball: easyCredit (TeamBank AG) to remain title sponsor of the German league until 2023-24

The German banking group TeamBank AG, through its brand easyCredit, has extended as title sponsor of the easyCredit BBL, according to the German basketball league on 01/09/2020. The German league, which has been called the "easyCredit Basketball Bundesliga" since the 2016-17 season, will retain…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication, …
• Article # 192341
• Published on 11/09/20 at 17:04
©  Real Madrid CF
Exclusive Sponsorship: major changes among LaLiga Santander clubs for the 2020-21 season

The 2020-21 LaLiga Santander season kicks off with SD Eibar - RC Celta, at the Ipurua Stadium (7,168 capacity), on Saturday 12/09/2020 (kick-off at 16:00 CET). Betway, adidas, EA Sports... There have been a number of changes in terms of sponsorship for the new season. Real Madrid CF, the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Betting, …
• Article # 192743
• Published on 11/09/20 at 15:32
©  DFL
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 192733
• Published on 11/09/20 at 14:34