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©  D.R.
Southampton FC: LD Sports (platform) succeeds Virgin Media as main shirt sponsor (2019-2022)

LD Sports, a new sports content, marketing and entertainment platform to be launched in China in the summer of 2019, has become a partner and main shirt sponsor of Southampton FC (Premier League) for three seasons (2019-2022), announced the club on 13/05/2019. LD Sports will become a main club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Essentials Sponsors & Partners
• Article # 147112
• Published on 14/05/19 at 16:09
©  West Ham United FC
Premier League: MuchBetter (app) becomes an online and digital payments partner of West Ham United

MuchBetter, a payment application for Android and Apple devices, has become the "Official Online & Digital Payments Wallet Partner" of West Ham United FC (Premier League) announced the London club on 10/05/2019. Neither the duration nor the value of the agreement has been…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 147179
• Published on 14/05/19 at 15:09
©  IAAF
Athletics: Seiko (watchmaker) becomes the official timekeeper of the IAAF until 2029

The Japanese watchmaker Seiko Watch Corporation has extended its term as official timekeeper of the IAAF for ten years (2020-2029), according to the body on 10/05/2019. "Seiko will provide its state-of-the-art timing and measurement services to all 37 World Athletics Series events during the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 147172
• Published on 14/05/19 at 14:29
©  D.R.
Formula 1: Facebook and Twitter communities of the drivers (May 2019)

Please find in the infographics below the Facebook (number of likes) and Twitter (number of subscribers) communities of the 20 drivers of the 2019 Formula 1 World Championship. Sebastian Vettel (GER) and Kimi Räikkönen (FIN) do not have an official account on Facebook or Twitter as of on…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 147146
• Published on 14/05/19 at 13:39
©  D.R.
Formula 1: Facebook and Twitter communities of the teams (May 2019)

Please find in the infographics below the Facebook (number of likes) and Twitter (number of followers) communities of the 10 teams of the 2019 Formula 1 World Championship. These infographics are automatically updated on the first of each month.
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 147147
• Published on 14/05/19 at 12:49
©  Twitter
Premier League: Genius Sports Group to distribute data to betting operators with Football DataCo

Genius Sports Group, a data technology provider, alongside Football Dataco, a British company in charge of the protection, management and marketing of sports data rights of the English and Scottish professional football leagues, have announced an agreement to distribute live data from the Premier…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 147092
• Published on 14/05/19 at 10:14
©  D.R.
France: Unibet (sports betting) sponsors 50 French amateur football clubs via La Centrale du Sport

Unibet, brand of the Maltese sportsbook and online gambling operator of the Kindred Group (GER), has joined with the startup La Centrale du Sport (sports equipment price comparison service) to offer 50 clubs French football match outfits (shirts, shorts and socks), announced the Centrale du Sport…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 146715
• Published on 14/05/19 at 09:40
©  Everton FC
Everton FC: activation of the partnership with SportPesa via a friendly match in Kenya on 07/07/2019

Everton FC (Premier League) will face Kariobangi Sharks FC (Kenya first division) in a friendly match at Kasarani Stadium in Nairobi (KEN) on Sunday 07/07/2019, announced the English club on 02/05/2019. The match is part of the partnership between Everton FC and Kenyan betting operator…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 147067
• Published on 13/05/19 at 17:04
©  D.R.
Premier League: Virgin Media renews and expands its partnership with Southampton FC (2019-2022)

The British telecommunications group Virgin Media has renewed and expanded its partnership with Southampton FC (Premier League) for three additional seasons, the 2019-2022 period, on 10/05/2019. Virgin will therefore continue as the club's sleeve sponsor for the senior men's teams as well as…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs
• Article # 147068
• Published on 13/05/19 at 15:39
©  Flyeralarm
Germany: Flyeralarm replaces Allianz as title sponsor of the Women's Bundesliga for 2019-2023

Flyeralarm, a company specialised in online printing solutions for companies, has extended its agreement with the DFB and obtained the naming rights for the Frauen-Bundesliga (Women's Bundesliga) from the 2019-20 season, on 08/05/2019. The contract ensures that the company will be the title…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 146941
• Published on 13/05/19 at 11:44