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©  NBA
Basketball: programme dedicated to sports betting on the NBA's OTT platform

NBA Digital, a digital subsidiary jointly managed by the NBA and Turner Sports, launched NBABet Stream, a programme focused on sports betting analysis, on the NBA League Pass (OTT offer), on NBA TV and on NBA.com (via subscription) on the occasion of the Oklahoma City Thunder - Denver Nuggets…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Marketing - Communication, …
• Article # 190255
• Published on 05/08/20 at 17:29
©  Bologna FC 1909
Serie A TIM: Draghetti and Moreno Renault dealerships extend as a partners of Bologna FC for 2020-21

The Draghetti and Moreno Renault automobile dealerships in the city of Bologna (ITA) have extended their partnerships with Bologna FC 1909 (Serie A TIM) "for the 2020-21 season," announced the Italian club on 31/07/2020. The partnership with the Draghetti and Moreno Renault dealerships…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 190222
• Published on 05/08/20 at 15:52
©  D.R.
LaLiga Santander: Nike extends as equipment supplier of Sevilla FC until 2021-22

Nike has extended its contract as the equipment supplier of Sevilla FC (LaLiga Santander) for an additional season and will therefore supply the club's kits until the end of 2021-22, announced the club on 08/04/2020. The American equipment manufacturer will continue to benefit from the status…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 190200
• Published on 05/08/20 at 13:08
©  AS Monaco FC
AS Monaco FC: Triangle Interim (HR) extends and becomes a shoulder sponsor for 2020-2022

Triangle Interim, a French company specialised in human resources, has extended its partnership with AS Monaco FC (Ligue 1 Uber Eats) and will now be featured on the shoulder of the club's shirts (no longer on the sleeve) for two more seasons (2020-2022), announced the club on 04/08/2020…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 190165
• Published on 05/08/20 at 11:39
©  D.R.
Sports betting: TOTO becomes a sleeve sponsor of 10 Eredivisie clubs for 2020-2023, including PSV

TOTO, the sports betting operator of the Dutch national lottery group Nederlandse Loterij, has become a partner and sleeve sponsor of PSV Eindhoven (Eredivisie) for the TOTO KNVB Beker (National Cup) and friendlies for three seasons (2020-2023), announced the club on 30/07/2020. The total value of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 190148
• Published on 05/08/20 at 09:40
©  UEFA
UEFA: alcohol-free beer "Heineken 0.0%" partner of the Europa League until 2023-24

The Dutch brewer Heineken has extended its partnership with UEFA as a partner of the Europa League for a further three seasons (2021-2024), announced the organising body of the competition on 03/08/2020. As part of the agreement, Heineken 0.0%, the group's non-alcoholic beer brand, will be…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 190077
• Published on 04/08/20 at 14:55
©  D.R.
Premier League: W88 (betting) succeeds ManBetX as main shirt sponsor of Crystal Palace for 2020-21

W88, a sports betting and online gambling operator active in Asia, has become partner and main shirt sponsor of Crystal Palace FC (Premier League) for the 2020-21 season, announced the club on 03/08/2020. W88 has the status of main partner, the first level in the sponsorship hierarchy of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 190113
• Published on 04/08/20 at 12:09
©  IQONIQ
Exclusive "IQONIQ, a new fan engagement platform that targets sports and entertainment" (Kazim Atilla)

"IQONIQ is a new fan engagement platform that exclusively targets the sports and entertainment world. Current social media platforms are not specifically designed for fans of sports and entertainment. Accordingly, social media platforms are unable to provide fans with the experience they deserve…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Authorities, …
• Article # 189768
• Published on 04/08/20 at 09:30
©  D.R.
Serie A TIM: EA Sports, partner of FC Inter Milan and AC Milan from 2020-21

EA Sports, an American video game publisher belonging to the Electronic Arts group, has become a partner of FC Internazionale Milano and AC Milan (Serie A TIM) from 2020-21 as part of "long-term" agreements, announced the Italian clubs on 03/08/2020. EA Sports therefore becomes the "global…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 190076
• Published on 03/08/20 at 17:44
©  D.R.
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 189921
• Published on 31/07/20 at 16:30