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©  D.R.
Tennis: Roger Federer launches his own trainers "The Roger Centre Court" with the Swiss brand On

On, a brand of running shoes, and tennis player Roger Federer, a shareholder of the Swiss company, have launched a pair of trainers named "The Roger Centre Court", announced the company on 06/07/2020, the 17th anniversary of the Swiss player's first victory at the Grand Slam tournament…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 187720
• Published on 07/07/20 at 11:00
©  D.R.
Serie A TIM: Bose (audio equipment), official partner of Juventus FC from 2020-21

Bose Professional, the premium brand of the American audio equipment manufacturer, has become a partner of Juventus FC (Serie A TIM) from 2020-21, announced the club 06/07/2020. Bose has partner status, the third level in Juventus FC's sponsorship hierarchy. "Bose will improve the Allianz…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 187722
• Published on 07/07/20 at 09:40
©  D.R.
Bundesliga: Harfid (real estate) succeeds DHL as sleeve sponsor of FC Schalke 04 from 2020-21

Harfid, a German real estate developer, has extended its partnership with FC Schalke 04 to become its sleeve sponsor for the 2020-21 Bundesliga season, announced the club on 04/07/2020. As part of the agreement, Harfid has extended its partnership with Schalke 04 for an additional four seasons…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 187665
• Published on 06/07/20 at 12:30
©  Manchester City FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 187666
• Published on 06/07/20 at 11:40
©  Lega Serie A
Serie A TIM: Panini launches a special "RipartiAmo" album to celebrate the resumption of the league

Panini, an Italian manufacturer of collectible cards and stickers, has launched a mini-album entitled "RipartiAmo" ("We're starting again", in English), to celebrate the resumption of the Serie A TIM, after more than three months of suspension due to the Coronavirus (Covid-19) pandemic, announced…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing, …
• Article # 187642
• Published on 06/07/20 at 10:20
©  D.R.
Olympique Lyonnais: "Dubai is Open" temporarily replaces Emirates on main shirt sponsorship space

The airline company Emirates, has activated its partnership with Olympique Lyonnais (Ligue 1 Uber Eats) by displaying the words "Dubai is Open" on the main shirt sponsorship space of the French club's shirts, announced the Emriati company on 03/07/2020. This activation will be visible during a…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 187602
• Published on 03/07/20 at 17:20
©  IOC
The IOC and Intel to offer athletes support services via the Athlete365 platform

Intel Corporation, a US company specialised in computers and electronics, has activated its partnership with the IOC by offering athletes a wide range "life-coaching, mentoring, and learning and development services (see details below)," announced the body on 30/06/2020. "Athlete benefits will…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 187391
• Published on 03/07/20 at 14:00
©  OGC Nice
OGC Nice: Belstaff (clothing), sleeve sponsor and "official outfitting partner" from 2020-21

Belstaff, an English clothing brand, has become the "official outfitting partner" and sleeve sponsor of OGC Nice (Ligue 1 Uber Eats) from the 2020-21 season, announced the French club on 01/07/2020. Belstaff, owned by Jim Ratcliffe (also the owner of OGC Nice), has the status of official partner…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 187453
• Published on 03/07/20 at 10:20
©  D.R.
Chelsea FC: launch of the 2020-21 shirt via a video and a display at Piccadilly Circus (London)

Chelsea FC (Premier League) has presented its new home shirt (designed by Nike) for the 2020-21 season on 01/07/2020. The club unveiled its new kits through a promotional video (see below) featuring a little girl named Alice in a fairy tale told by former club player Ruud Gullit (NED, 1995-1998)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 187415
• Published on 02/07/20 at 17:55
©  Manchester City FC
Manchester City FC: creation of a mobile game with new regional partner Capstone Games

Capstone Games, a Chinese company specialised in the development of video games for mobiles, has become a regional partner (second level) of Manchester City FC (Premier League) and "will become the club's official casual mobile game partner in Asia Pacific, North America and the United Kingdom,…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Merchandising - Licensing, …
• Article # 187425
• Published on 02/07/20 at 17:20