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©  D.R.
Premier League: HollyFrontier (oil) extends partnership with Liverpool from 2020-21

HollyFrontier, an American group specialised in petroleum refinery, has extended and expanded its partnership with Liverpool FC (Premier League) from 2020-21 as part of a multi-year agreement, announced the 2019-20 English champions on 26/08/2020. As an "official global partner" (fifth level)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 191368
• Published on 27/08/20 at 11:25
©  Udinese Calcio
Serie A TIM: Vortice (ventilation systems) extends as chest sponsor of Udinese Calcio for 2020-21

Vortice, an Italian group specialised in the manufacture and distribution of ventilation and air conditioning systems, has extended its sponsorship of Udinese Calcio (Serie A TIM) as a chest sponsor (or co-shirt sponsor) for 2020-21, according to the club on 25/08/2020. The club's main shirt…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 191295
• Published on 27/08/20 at 09:40
©  UEFA
UEFA: PepsiCo (beverages), becomes the fifth partner of UEFA women's competitions until 2024-25

PepsiCo, an American multinational food and beverage group, has extended its partnership with UEFA and has become a partner of the women's football competitions organised by the European body for five seasons (2020-2025), on 26/05/2020. PepsiCo will promote its Lays (crisps), Pepsi and Gatorade…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 191326
• Published on 26/08/20 at 17:20
©  Leeds United FC
Premier League: JD Sports (sporting goods) becomes a sleeve sponsor of Leeds United FC for 2020-21

JD Sports, a British sporting goods distributor, has become a partner and sleeve sponsor of Leeds United FC for the 2020-21 season, according to the newly promoted club, on 25/08/2020. Sky Bet Championship clubs are not authorised to market their sleeve sponsorship space, while Premier clubs have…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 191308
• Published on 26/08/20 at 16:40
©  Cagliari Calcio
Cagliari Calcio: Latte Arborea (dairy products) extends as sleeve sponsor for 2020-21

Latte Arborea, a dairy cooperative based in Arborea, on the island of Sardinia (ITA), has extended as partner and sleeve sponsor of Cagliari Calcio (Serie A TIM) for the 2020-21 season, announced the club on 24/08/2020. Latte Arborea will continue to benefit from the status of shirt sponsor…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 191286
• Published on 26/08/20 at 15:10
©  LOSC Lille
Ligue 1 Uber Eats: Boulanger extends as main shirt sponsor of LOSC Lille for 2020-21

Boulanger, a French distributor specialised in leisure, multimedia and household appliances, has extended its partnership as a partner and main shirt sponsor of LOSC Lille (Ligue 1 Uber Eats) for 2020-21, announced the club on 22/08/2020. This partnership also covers the senior women's team and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 191194
• Published on 26/08/20 at 11:30
©  D.R.
Serie A TIM: Prosciutto di San Daniele (ham), sleeve sponsor of Udinese Calcio for 2020-21

Prosciutto di San Daniele, a recognised Protected Designation of Origin (DOP) for a ham from the Friuli region (ITA), has become the first sleeve sponsor in the history of Udinese Calcio (Serie A TIM), announced the club on 21/08/2020. The agreement covers the 2020-21 season. Prosciutto di San…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 191224
• Published on 26/08/20 at 10:20
©  Southampton FC
Premier League: Sportsbet.io (betting), main shirt sponsor of Southampton FC for 2020-21

Sportsbet.io, a brand belonging to the Estonian sports betting operator Coingaming specialised in cryptocurrency, has become a partner and main shirt sponsor of Southampton FC (Premier League) for the 2020-21 season, announced the club on 25/08/2020. This agreement also includes the shirts of the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Merchandising - Licensing, …
• Article # 191240
• Published on 25/08/20 at 17:40
©  D.R.
Ligue 1 Uber Eats: eToro (trading), official partner and esports partner of AS Monaco for 2020-2022

eToro, a digital trading platform, notably for stocks and cryptocurrency, has become a partner of AS Monaco FC (Ligue 1 Uber Eats) for two seasons (2020-2022), announced the club on 21/08/2020. eToro has the status of official partner, the third level in the Monegasque club's sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, esport - gaming
• Article # 191089
• Published on 25/08/20 at 16:20
©  D.R.
Serie A TIM: adidas succeeds Macron as equipment supplier of Cagliari Calcio from 2020-21

adidas has become the official equipment supplier of Cagliari Calcio (Serie A TIM) from 2020-21, announced the club on the occasion of the presentation of its shirts for the 2020-21 season, on 18/08/2020. "The 20-21 Home shirt incorporates the club's iconic colors: red, blue and white. All…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 191178
• Published on 25/08/20 at 15:40