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©  D.R.
Exclusive "We need to treat women's assets on their own to restore their value" (Sacha Brunet, Two Circles)

"In our study on women's sport, in addition to capitalising on major events and investing upstream, on the issue of rights, we highlighted the need to treat women's assets in their own right in order to restore their value," said Sacha Brunet, consultant at the sports marketing agency Two Circles…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Marketing - Communication, Clubs, Sponsors - Partners, …
• Article # 238455
• Published on 05/01/22 at 14:40
©  Australian Open
Tennis: Kia, title sponsor of the new Australian Open court, the "Kia Arena" (5,000 capacity)

Kia, a South Korean car manufacturer, has extended its partnership with the Australian Open Tennis Championships and will become the title sponsor of one of the courts of the Australian Grand Slam tournament from 2022 onwards, announced the competition organisers on 04/01/2022. The 2022 edition of…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication, …
• Article # 238373
• Published on 05/01/22 at 12:30
©  Puma
AFCON 2021: Puma remains the most represented equipment supplier with 5 federations under contract

Puma is the equipment supplier for the national teams of five federations (Ivory Coast, Egypt, Ghana, Morocco and Senegal) participating in the TotalEnergies Africa Cup of Nations 2021 held in Cameroon, which is one more team than for the 2019 edition and the same number as for the 2015 AFCON. The…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Authorities, …
• Article # 238434
• Published on 05/01/22 at 11:00
©  Manchester City FC
Premier League: Manchester City partners with luxury hotel Emirates Palace in Abu Dhabi (UAE)

Emirates Palace, a luxury five-star hotel in Abu Dhabi (United Arab Emirates) operated by the Mandarin Oriental Hotel Group International Limited, a Hong Kong hotel investment and management group specialised in luxury hotels and resorts, has become an official partner of Manchester City FC…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Game - pitch, Marketing - Communication, …
• Article # 238389
• Published on 04/01/22 at 16:30
©  Decathlon
Tennis: Artengo (Decathlon) succeeds Asics and Wilson as equipment supplier of Gaël Monfils (FRA)

Artengo, the racket sports equipment brand of the Decathlon group, has become a partner of French tennis player Gaël Monfils (35) for five years (2022-2026), announced the French group on 03/01/2022. From 2022 onwards, Artengo will supply Gaël Monfils with his rackets, footwear and match and…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 238304
• Published on 04/01/22 at 10:20
Rugby: Warner's offers Northampton Saints fans chance to win alcohol-free gin for "Dry January"

Warner's Distillery has activated its partnership with Northampton Saints (Gallagher Premiership Rugby) as part of "Dry January" by offering the chance to win a bottle of 0% Warner's gin via social media, announced the club on 01/01/2022. In order to win fans must post a message mentioning the…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication, …
• Article # 238285
• Published on 03/01/22 at 16:40
©  RFEF
"Best wishes for 2022!" (News Tank)

News Tank wishes each and every one of its subscribers and readers a very happy new year 2022! "May the news of the next 12 months finally be rid of the words 'coronavirus', 'Covid-19', 'cancellation', 'closure', 'postponement' or 'capacity' which polluted so much of the past months' news,…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 238132
• Published on 01/01/22 at 00:01
©  NBA
NBA: franchises allowed to display a sponsor on shooting shirts and warm-up jackets from 2022

"The National Basketball Association's (NBA) board of governors has approved an additional sponsorship patch for team uniform sets for the 2021-22 season, with the upcoming shooting shirt patch program allowing teams to include sponsor patches on both team shooting shirts and warm-up jackets,…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Sponsors - Partners
• Article # 238144
• Published on 31/12/21 at 11:00
©  Velas
Formula 1: Velas (blockchain, SUI), premium partner of Scuderia Ferrari from 2022

Velas Network AG, a Swiss blockchain and NFT platform, has become a premium partner (2nd level) of Scuderia Ferrari from 2022 as part of a "multi-year agreement," announced the Formula 1 team on 27/12/2021. This is Ferrari's first partnership with a crypto brand.  "The agreement provides for…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 238033
• Published on 29/12/21 at 14:00
©  D.R.
Weekly News Extra (20-24/12/2021)

• The approval of four LaLiga Santander clubs (Deportivo Alavés, RC Celta, Club Atletico Osasuna and Villarreal CF) accounts for the 2020-21 financial year. • Arabic to become the fifth official language of FIFA, after English, French, German and Spanish, according to Gianni Infantino, FIFA…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Clubs, Stadiums, …
• Article # 237858
• Published on 24/12/21 at 16:00