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©  UEFA
UEFA: Enterprise Rent-A-Car, partner of the Europa League and the Europa Conference League

Enterprise Rent-A-Car, a US-based car rental company owned by Enterprise Holdings Group, has extended its role as an official partner of the Europa League and has also become a partner of the Europa Conference League for three seasons (2021-2024), according to UEFA the day the group stage of both…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 228511
• Published on 17/09/21 at 11:00
©  PSG
Paris Saint-Germain: Smart Good Things (beverages), official supplier for 3 seasons (2021-2024)

Smart Good Things, a French beverage company producing environmentally friendly beverages, has become an official supplier (fourth level) of Paris Saint-Germain (Ligue 1 Uber Eats) for three seasons (2021-2024), announced the club on 16/09/2021. "The agreement includes the development of a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 228541
• Published on 17/09/21 at 09:40
©  Juventus FC
Serie A TIM: Ariston (heating), regional partner of Juventus in Indonesia in 2021-22

Ariston, a heating and hot water brand belonging to the Italian group Ariston Thermo, has extended its partnership with Juventus FC (Serie A TIM) in order to become a regional partner in Indonesia for 2021-22, according to the club on 16/09/2021. The brand, founded in 1960 in Fabriano (ITA)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 228540
• Published on 16/09/21 at 17:20
©  2021 Nasdaq, Inc.
Sportradar: IPO on the New York Stock Exchange (NASDAQ), group valued at more than $7bn

Sportradar AG, a Swiss company specialised in sports betting monitoring and sports data provision, has listed on the New York Stock Exchange (NASDAQ) and raised $513m (€434m) via the issue of 19 million shares at $27 each (€22.8) on 14/09/2021. A further $159m (€134m) was raised, according to…
Domain(s): Sponsors & Partners
• Category(ies): Finance, Investment - Shareholding, Marketing - Communication
• Article # 228512
• Published on 16/09/21 at 15:20
©  Topps
European Cups: Topps (collectable cards) to produce NFTs for UEFA competitions

Topps, a manufacturer of collectable cards and stickers, has extended its partnership with UEFA and will continue to benefit from exclusive licensing rights to the Champions League (men's and women's) and the Europa League for three seasons (2021-2024), announced the US company on 14/09/2021. The…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 228437
• Published on 16/09/21 at 11:00
©  Wolves
Wolverhampton Wanderers FC: Royal Caribbean (cruises), training wear partner (2021-2023)

Royal Caribbean International, an American cruise company, has become the official "training wear partner" of Wolverhampton Wanderers FC (Premier League) for two seasons (2021-2023), announced the English club on 10/09/2021. Royal Caribbean International has been granted the status of main…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 228344
• Published on 15/09/21 at 16:00
©  Manchester City FC
WeWork (workspaces), official partner of Manchester City (Premier League) and New York City FC (MLS)

Manchester City FC (Premier League) and New York City FC (MLS), both belonging to the investment holding company City Football Group (CFG), have entered into a partnership with WeWork, an American company specialised in the provision of flexible offices and co-working spaces, announced the English…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 228329
• Published on 15/09/21 at 14:40
©  UEFA
UEFA/2021-22: eight official partners for the Champions League, seven for the Europa League

Mastercard (payment solutions, USA), Heineken (beer, NED), PepsiCo (beverages, USA), Just Eat Takeaway.com (meal delivery service, NED), FedEx (logistics, USA), Gazprom (energy, RUS), PlayStation (video game console, Sony, JPN) and Expedia Group / Hotels.com (online hotel booking, USA) are the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 228276
• Published on 15/09/21 at 11:40
©  LaLiga
Spain: Socios.com becomes a "global fan engagement partner" of LaLiga from 2021-22

Socios.com, a cryptocurrency blockchain platform owned by the Maltese companies ChiliZ and Mediarex Sports & Entertainment, has become a "global fan engagement partner" (second level) of LaLiga from 2021-22, announced the Spanish professional league on 14/09/2021. Socios.com has 1.3 million users…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 228307
• Published on 15/09/21 at 11:00
©  Parimatch
Premier League: Parimatch (betting), partner of Aston Villa, Brighton & Hove Albion and Southampton

Parimatch, a sports betting operator of Ukrainian origin based in Limassol (Cyprus), has become an "official betting partner" (second level) of the Premier League clubs Aston Villa FC, Brighton & Hove Albion FC and Southampton FC, for three seasons (2021-2024), announced the Cypriot company on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 228149
• Published on 14/09/21 at 14:40