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©  HotForex
Ligue 1 Uber Eats: HotForex (broker), official partner of Paris Saint-Germain for 2020-21

HotForex, a broker specialised in Forex trading, has become an official partner of Paris Saint-Germain (Ligue 1 Uber Eats) for the 2020-21 season, announced the club and the Mauritius-based company on 16/11/2020. HotForex has the status of official partner, the third level in Paris…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 199621
• Published on 17/11/20 at 10:44
©  D.R.
Netherlands: H&M (clothing), partner of the "eDivisie" the Eredivisie esports competition 2020-2022

H&M, a Swedish clothing-retail company, has become a partner of the Eredivisie for its esports competition the "eDivisie" played on the FIFA 21 video game (published by EA Sports), according to the Dutch League on 12/11/2020. The agreement is expected to run for two seasons (2020-2022). The…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, esport - gaming
• Article # 199525
• Published on 17/11/20 at 10:15
©  D.R.
Formula 1: Lewis Hamilton (GBR) equals Michael Schumacher (GER) with 7th World Championship title

Lewis Hamilton (GBR) has been crowned Formula One World Champion for the seventh time in his career (2008, 2014, 2015, 2017, 2018, 2019 and 2020) following his victory at the 2020 Turkish Grand Prix, the 14th (out of 17) F1 Championship race on organised by Formula One Group on 15/11/2020. The…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 199501
• Published on 16/11/20 at 14:24
©  YouTube
adidas: launch of the "adidas Football Collective" initiative helping amateur clubs in Europe

The German equipment manufacturer has launched the "adidas Football Collective" initiative to help amateur football clubs "by committing to offer 150,000 match kits in Europe, including 30,000 in France," announced adidas on 10/11/2020. "adidas will deliver 150,000 men's, women's and children's…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Social Responsibility
• Article # 199304
• Published on 16/11/20 at 10:29
©  Signify
PSV Eindhoven/Covid-19: Signify installs 15 UV-C luminaires to disinfect facilities

Signify, a company specialised in lighting solutions and a subsidiary of the Dutch technology group Philips, has activated its partnership with PSV Eindhoven (Eredivisie) by supplying the Dutch club with 15 UV-C luminaires (electric light units) capable of disinfecting the air, surfaces and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 199353
• Published on 16/11/20 at 09:35
©  FIGC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 199379
• Published on 13/11/20 at 15:40
©  D.R.
Fnatic: Lavazza (coffee) offers an in-game experience to celebrate its entry into esports

Lavazza, an Italian coffee brand based in Turin (ITA), has become an official partner of Fnatic from 2020, announced the British organisation on 10/11/2020. This is Lavazza's first sponsorship agreement in esports. As part of the collaboration, Lavazza is launching an in-game experiment on the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, esport - gaming
• Article # 199302
• Published on 13/11/20 at 12:49
©  Atlético de Madrid
LaLiga Santander: Rowe (engine lubricants), partner of Club Atlético de Madrid for 2020-2024

Rowe Mineralölwerk, a German group specialised in engine and industrial lubricants, has become an official partner of Club Atlético de Madrid (LaLiga Santander) for four seasons (2020-2024), announced the club on 11/11/2020. Rowe has the status of official partner, the second level in Atlético…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 199271
• Published on 13/11/20 at 11:09
©  PSV Eindhoven
PSV Eindhoven: Philips extends naming rights to the "Philips Stadion" until 2030-31 (€2.5m/season)

Philips, a Dutch technology group (TV, household appliances, lighting, healthcare...), has extended its partnership with PSV Eindhoven (Eredivisie) for an additional 10 seasons (2021-2031), announced the club on 11/11/2020. This agreement is worth €2.5m per season, versus €1.5m per season over the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility, …
• Article # 199210
• Published on 12/11/20 at 16:15
©  Chelsea FC
Chelsea FC: Three recreates stadium atmosphere in warehouse for couple's 50th wedding anniversary

Three, a telephone operator belonging to the Hong Kong group CK Hutchison Holdings, has activated its partnership with Chelsea FC (Premier League) by reproducing the atmosphere of Stamford Bridge (41,600 capacity) in a London warehouse to celebrate the 50th wedding anniversary of two of the club's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 199172
• Published on 12/11/20 at 14:00