Filter by domain
Filter by year
©  Manchester United FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 196388
• Published on 16/10/20 at 14:05
©  Wolverhampton Wanderers FC
Premier League: Tezo (headphones, CHN), partner of Wolverhampton Wanderers FC from 2020-21

Tezo, a Chinese manufacturer of wireless headphones, has become a partner of Wolverhampton Wanderers FC (Premier League) from 2020-21, announced the club on 15/10/2020. Tezo has the status of official partner, the second level in the English club's sponsorship hierarchy. The Chinese…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Merchandising - Licensing
• Article # 196385
• Published on 16/10/20 at 13:29
©  D.R.
Germany: Deutsche Telekom partner of 1. FC Köln and Hamburger SV for 3 seasons

Deutsche Telekom, a German telecommunications operator, is to become the new technology partner (second level) of 1. FC Köln (Bundesliga) from the 2021-22 season, as part of a partnership planned "for at least three years (2021-2024)," announced the German club on 15/10/2020. The agreement was…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 196376
• Published on 16/10/20 at 11:54
©  Top Five Management
Exclusive Top Five Management: "Create synergies and pursue international development with Como" (S. Gurov)

"The Como Group is involved in the luxury, hotel and sports sectors, via the Formula 1 Singapore Grand Prix. Top Five management will be able to benefit from the best practices of a global group and create synergies thanks to their wide diversification. Como will help us pursue our international…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Sporting Goods & Brands, …
• Article # 195477
• Published on 15/10/20 at 16:23
©  D.R.
2020-21 Premier League: equipment suppliers and shirt sponsors

Please find below the equipment suppliers, main shirt sponsors and sleeve sponsors of the 20 Premier League clubs for the 2020-21 season. This information is updated daily. You can also find a list of sponsorship agreements, equipment suppliers and shirt sponsors of other clubs in the Top 5…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 196157
• Published on 15/10/20 at 15:36
©  BVB
Bundesliga: Rowe (oils & lubricants) extends as partner of Borussia Dortmund (2020-2025)

Rowe Mineralölwerk, a German group specialised in engine oils and industrial lubricants, has extended its partnership with Borussia Dortmund (Bundesliga) for an additional five seasons (2020-2025), announced the club on 14/10/2020. The agreement was negotiated via SPORTFIVE, BVB's exclusive…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs
• Article # 196220
• Published on 15/10/20 at 13:59
©  LOSC Lille
LOSC Lille: European Metropolis of Lille (MEL) and Hello Lille (agency) extend for 2020-21

The European Metropolis of Lille (MEL), and the "attractiveness agency" Hello Lille, have extended their partnership with LOSC Lille (Ligue 1 Uber Eats) for the 2020-21 season, announced the French club on 14/10/2020. MEL benefits from the status of institutional partner, the second level in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 196192
• Published on 15/10/20 at 11:02
©  IBM
esports: IBM (IT) "presenting partner" of Activision-Blizzard's Overwatch League Grand Finals

IBM, an American company specialised in computer software, hardware and IT services, has become a partner of the video game publisher Activision-Blizzard for the Overwatch League from the 2020 Grand Finals, for two seasons (2021 and 2022), announced the group on 09/10/2020. This is the first…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital
• Article # 196082
• Published on 14/10/20 at 16:59
©  LaLiga
Spain: El Corte Inglés (department stores) extends as an official partner of LaLiga for 2020-21

El Corte Inglés, a Spanish department store and distribution group, has extended its partnership with LaLiga for the 2020-21 season, announced the Spanish league on 13/10/2020. El Corte Inglés will continue to benefit from the status of national partner, the third level in the Spanish league's…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 196071
• Published on 14/10/20 at 16:19
©  D.R.
Premier League: Laybuy (payment solutions) and Melitta (coffee), partners of Manchester United FC

Laybuy, a New Zealand company specialised in BNPL (Buy Now, Pay Later) payment solutions, has become a partner of Manchester United FC (Premier League) from 2020-21, announced the club on 13/10/2020. Laybuy is also a partner of Manchester City FC (Premier League) after an agreement signed on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Merchandising - Licensing
• Article # 195978
• Published on 13/10/20 at 17:34