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©  D.R.
Borussia Mönchengladbach: flatexDEGIRO (broker) extends as partner until 2026-27

flatexDEGIRO AG, a broker founded by the merger of Flatex (GER) and DeGiro (NED) in 2020, has extended as a major partner (1st level) and main shirt sponsor of Borussia Mönchengladbach (Bundesliga) until the end of 2023-24 "at least," announced the German club as it unveiled its 2022-23 home shirt…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 251959
• Published on 17/05/22 at 15:30
©  GSW
Global Sports Week 2022: conferences and debates at the Accor Arena (Paris, FRA), 09-11/05/2022

"We have just signed TikTok as the title partner of the women's competition (Six Nations Tournament), who are also supporting all our competitions. This helps us financially and allows us to attract this new audience," said Ben Morel, CEO of Six Nations Rugby, on 11/05/2022, during Global Sports…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Media Audiences, Marketing - Communication, …
• Article # 251884
• Published on 16/05/22 at 19:00
©  DFB
Germany: Deutsche Telekom extends as partner of the Federation (DFB) and the Mannschaft until 2024

Deutsche Telekom has extended as a premium partner of the Deutscher Fussball Bund until 2024, the year in which Germany will host Euro 2024, announced the German Federation and the telecommunications operator on 11/05/2022. This partnership, which also includes the 2022 World Cup in Qatar…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Media
• Article # 251864
• Published on 16/05/22 at 18:00
©  Paris 2024
Naming: adidas, title sponsor of the "adidas - La Chapelle District" arena in Paris (FRA)

The operating company of the Palais Omnisport de Paris-Bercy (SAE POPB) has appointed the German equipment manufacturer adidas as the title sponsor of the Arena 2 built at the Porte de la Chapelle in Paris (18th arrondissement), during a board meeting held on 12/05/2022. The 8,000-seat Olympic…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Stadiums
• Article # 251769
• Published on 16/05/22 at 13:37
©  News Tank
Weekly News Extra (09-13/05/2022)

• In addition to Investcorp, an investment fund based in Bahrain, the American fund RedBird Capital Partners, owner of Toulouse FC (Serie BKT), is in discussions with Elliott Management Corporation to acquire AC Milan (Serie A TIM), according to Sky News. • AS Monaco FC (with Kappa), RC…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 251708
• Published on 13/05/22 at 18:26
©  Arsenal FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 251683
• Published on 13/05/22 at 16:20
©  TikTok
UEFA: TikTok, official entertainment platform for the Women's Euro 2022 in England

TikTok (Douyin in Asia), a Chinese social network available in more than 150 countries and 75 languages, is extending its partnership with UEFA to become an official partner of the UEFA Women's Euro 2022, announced the video sharing platform on 12/05/2022. TikTok will therefore be the "official…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication, Social Networks
• Article # 251658
• Published on 13/05/22 at 13:00
©  Chelsea FC
Chelsea FC: WhaleFin (Amber Group, crypto) to succeed Hyundai as sleeve sponsor from 2022-23

WhaleFin, a cryptocurrency trading platform owned by Amber Group, is to become the sleeve sponsor of Chelsea FC (Premier League) from 2022-23, announced the London club on 12/05/2022. This is Chelsea FC's first foray into the crypto-asset sector. The partnership, which covers Chelsea FC's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 251521
• Published on 12/05/22 at 15:30
©  FFT
Tennis: Roland-Garros enters the metaverse with NFTs of seats on the Philippe-Chatrier Court

Roland-Garros has launched "RG Game, Seat & Match", its first metaverse operation offering NFTs in the form of virtual seats on the Philippe-Chatrier Court, announced the FFT, the organising body of the Grand Slam tournament at Porte d’Auteuil in Paris (FRA), on 12/05/2022. "The Grand Slam…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 251513
• Published on 12/05/22 at 14:40
©  GSW
GSW 2022: "It is fundamental to have devoted resources and channels for women" (A. Zagklis, FIBA)

"It is fundamental to have devoted resources and channels for women because the audience for men's and women's basketball are not the same. They don't have the same fans but our role is also to break the barriers between them. We have to try and create new role models, women's role models for…
Domain(s): Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Marketing - Communication, Sponsors - Partners, Authorities, …
• Article # 251447
• Published on 12/05/22 at 11:00