Filter by domain
Filter by year
©  D.R.
Bundesliga: Betway succeeds Yabo Sports as betting partner of Hertha BSC for 2020-2023

Betway, a sports betting operator based in Guernsey and Malta, has become a partner of Hertha BSC (Bundesliga) "for an initial three years (2020-2023)," announced the club on 08/09/2020. The agreement was negotiated by Sportfive, the club's marketing agency. As the club's "official sports…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 192463
• Published on 09/09/20 at 14:29
©  D.R.
Serie A TIM: Lavazza, official coffee partner of Juventus FC from 2020-21

Lavazza, an Italian coffee brand based in Turin (ITA), has become a partner of Juventus FC (Serie A TIM) from 2020-21 as part of a multi-year agreement, announced the club on 08/09/2020. This agreement covers the senior men's team (in the league and Coppa Italia), the senior women's team, as well…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, esport - gaming
• Article # 192390
• Published on 09/09/20 at 10:40
©  Pepsi
United States: PepsiCo installs seats at home for Pittsburgh Steelers (NFL) subscribers

Pepsi, a beverage brand of the American group PepsiCo, is rolling out several activations aimed at supporters for the resumption of the National Football League on 10/09/2020, announced the brand on 03/09/2020. The beverage brand has carried out an advertising campaign (see below) where it is…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 192342
• Published on 09/09/20 at 10:15
©  D.R.
LaLiga SmartBank: Betway main shirt sponsor of RCD Espanyol after LD Sports (CHN) deal is terminated

Betway, a sports betting operator based in Guernsey and Malta, has become partner and main shirt sponsor of RCD Espanyol from 2020-21, announced the club that has been relegated to LaLiga SmartBank for the 2020-21 season, on 04/09/2020. By becoming the club's main partner (first level), Betway…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 192340
• Published on 08/09/20 at 17:29
©  D.R.
Premier League: BetVictor succeeds Dafabet as main shirt sponsor of Fulham FC for 2020-2022

BetVictor, a Gibraltar-based online betting and gambling operator, has become the main shirt sponsor of Fulham FC for two seasons (2020-2022), according to the club that has been promoted to the Premier League for the 2020-21 season, on 07/09/2020. This agreement also covers the club's women's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 192322
• Published on 08/09/20 at 15:45
©  Inter Milan
Serie A TIM: Volvo Car Italia (car manufacturer) extends as partner of FC Inter Milan for 2020-21

Volvo Car Italia, the Italian subsidiary of the Swedish car manufacturer, has extended its partnership with FC Internazionale Milano (Serie A TIM) for the 2020-21 season, announced the Italian club on 07/09/2020. A partner of the club since 2007-08, Volvo continues to benefit from the status…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 192297
• Published on 08/09/20 at 12:29
©  Damien LG/OL
D1 Arkema: Mastercard (payment solutions), main shirt sponsor of Olympique Lyonnais for 2020-21

Mastercard, an American payment solutions group, has extended its partnership with Olympique Lyonnais (D1 Arkema) and has become the main shirt sponsor of the women's home and away kits for 2020-21, on 04/09/2020. As part of the agreement, Mastercard will also feature on warm-up shirts, as well as…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 192129
• Published on 07/09/20 at 12:55
©  Atalanta BC
Atalanta BC: RadiciGroup (chemicals) succeeds U-Power as pocket/chest sponsor for 2020-2023

RadiciGroup, an Italian chemical group based in Bergamo (ITA), has extended its partnership with Atalanta BC (Serie A TIM) and will become its pocket (home kit) and chest (away and third kit) sponsor for the 2020-2023 cycle, announced the club on 04/09/2020. The agreement also covers Coppa Italia…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 192113
• Published on 04/09/20 at 15:24
©  D.R.
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 192091
• Published on 04/09/20 at 14:49
©  D.R.
Basketball: TCL (televisions, Hong-Kong) extends its partnership with FIBA for the 2020-2023 cycle

TCL, an electronics manufacturer and the world's third largest television set manufacturer based in Hong Kong, has extended its partnership with FIBA for the 2020-2023 cycle to become one of its eight major partners, according to the international body on 03/09/2020. The agreement was negotiated…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 192066
• Published on 04/09/20 at 12:44