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©  Nike
Death of George Floyd: sports equipment manufacturers demand justice

Nike has posted a video on its social networks on 29/05/2020 entitled "For Once, Don't Do It", which states "For once, don't do it. Don't pretend there’s not a problem in America" in response to the death of George Floyd, the 46-year-old African-American who died from suffocation during his arrest…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication, …
• Article # 184770
• Published on 04/06/20 at 17:50
©  D.R.
Germany: Interwetten (betting) extends as a partner of TSG Hoffenheim and VfL Wolfsburg (2020-2023)

Interwetten, a Maltese sports betting and gambling operator, has extended its partnerships with VfL Wolfsburg and TSG 1899 Hoffenheim for three additional seasons from 2020-21 (2020-2023), according to the two Bundesliga clubs on 04/06/2020. Interwetten, a partner of TSG Hoffenheim since…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 184824
• Published on 04/06/20 at 15:30
©  Uniqlo
Forbes: Roger Federer world's highest-paid athlete (€95.6m), ahead of C. Ronaldo and L. Messi

Tennis player Roger Federer is the world's highest-paid athlete with a total of $106.3m (€95.6m) in earnings between 01/06/2019 and 01/06/2020, according to the American magazine Forbes on 29/05/2020. The Swiss national is the first tennis player to take first place in this ranking since its…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Marketing - Communication
• Article # 184627
• Published on 03/06/20 at 12:14
©  Girondins_Bistro Régent
Covid-19: Bistro Régent (restaurant chain) maintains its partnership with FC Girondins de Bordeaux

The restaurant chain Bistro Régent will remain a major partner and main shirt sponsor of FC Girondins de Bordeaux (Ligue 1 Conforama), according to the French club on 29/05/2020. "FC Girondins de Bordeaux and the Bistro Régent company have agreed to continue to apply the partnership contract…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 184520
• Published on 03/06/20 at 09:34
©  D.R.
Turkey: Beko (home appliances) main shirt sponsor of Besiktas JK for 2020-2022 (€2.76m/year)

Beko, a Turkish household appliances group, has extended its partnership with Besiktas JK (Süper Lig) and has become the Turkish club's main shirt sponsor for 2020-2022. The agreement is worth ₺21m (Turkish lira/€2.76m) per year, according to Turkish media reports. Beko succeeds Vodafone…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 184522
• Published on 02/06/20 at 14:30
©  Infront
"Space for engagement with fans not at the stadium through digital technology" (B. Marty, Infront)

"I think this transition (the Covid-19 crisis) has shown us there is a lot of space for engagement with fans not at the stadium through digital technology," said Bruno Marty, senior vice-president in charge of professional sports at the agency Infront to CNN Money Switzerland on 27/05/2020…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 184490
• Published on 02/06/20 at 11:59
©  D.R.
Serie A TIM: Acronis (cyber security) "artificial intelligence" partner of AS Roma

Acronis, a Swiss company specializing in computer storage and data protection, has become an official partner of AS Roma (Serie A TIM) from 2019-20, the Roman club announced on 28/05/2020. Acronis thus becomes the "artificial intelligence" (AI) partner of AS Roma. Acronis has the status of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 184271
• Published on 29/05/20 at 12:55
©  D.R.
Ligue 1 Conforama: Kappa to succeed Nike as equipment supplier to FC Metz for 2020-2023

Kappa will again become the equipment supplier of FC Metz (Ligue 1 Conforama) for three seasons (2020-2023) from 2020-21, the club announced on 25/05/2020. "Kappa will quip all the teams: the professional men's and women's sections, of course, as well as all the young categories," specified the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 183978
• Published on 29/05/20 at 12:20
©  Asics
Equipment manufacturers' CSR news: CO2 emissions, jerseys created by children, masks...

Asics has reduced its CO2 emissions by pair of shoes produced during the manufacturing process by 27.9% since 2015, announced the Japanese equipment supplier during the presentation of its 2019 report on sustainable development published on 26/05/2020. Over this period, Asics initially aimed (in…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication, …
• Article # 184322
• Published on 28/05/20 at 18:04
©  Sportfive
Lagardère Sports and Entertainment becomes SPORTFIVE and reveals its logo and visual identity

Lagardère Sports and Entertainment has became SPORTFIVE, following the sale of this activity by the Lagardère group to HIG Capital, announced the sports marketing agency on 28/05/2020. The American investment fund bought 75.1% of the shares in this branch on 22/05/2020. "This brand is the…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 184231
• Published on 28/05/20 at 12:09