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©  Hyundai Atletico
LaLiga: Hyundai (car manufacturer, KOR), becomes sleeve sponsor of Atlético de Madrid for 2018-2021

The South Korean car manufacturer Hyundai has become the official sleeve sponsor of Club Atlético de Madrid (LaLiga Santander) for a duration of three seasons from 2018-2021, on 13/06/2018. The value of the agreement would be at least €3m per season according to Spanish media. The partnership…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 122665
• Published on 15/06/18 at 11:40
©  Leverkusen_Kieser training
Bundesliga: Kieser Training becomes sleeve sponsor of Bayer Leverkusen for 2018-2021 (€1.5m/year)

Kieser Training, a Swiss international fitness chain, has become the sleeve sponsor of Bayer 04 Leverkusen (Bundesliga) for a period of three years (2018-2021 cycle) on 08/06/2018. The value of the agreement will be €1.5m per year according to German media. Kieser Training has the status of…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Sporting Goods & Brands, …
• Article # 122509
• Published on 14/06/18 at 13:30
eSports: Lagardère Sports becomes commercial rights partner of Team Flash in South East Asia

The sports marketing agency Lagardère Sports has signed a commercial representation agreement with the eSports organisation Team Flash on 31/05/2018. "Under the terms of the agreement, Lagardère Sports will develop and sell sponsorship packages to targeted brand sectors as well as cultivate…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Sponsors - Partners, esport - gaming
• Article # 122126
• Published on 13/06/18 at 18:00
©  UEFA
UEFA: a "refreshed" and "dynamic" brand identity for the Champions League (2018-2021 cycle)

UEFA have unveiled a new brand identity for the 2018-2021 cycle of the Champions League on 07/06/2018. "While the 'starball' visual gains importance in the new identity, the distinct and successful 'ultimate stage' arena still features in the branding package. This provides an extended range of…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Stadiums, Merchandising - Licensing, …
• Article # 122127
• Published on 13/06/18 at 12:20
©  Chelsea FC
Premier League: Hyundai (KOR) becomes the shirt sleeve sponsor of Chelsea FC for 2018-2022

The South Korean car manufacturer Hyundai has become the shirt sleeve sponsor of Chelsea FC for the 2018-2022 period (four seasons) on 11/06/2018. The deal was announced by the British newspaper The Times on 12/05/2018. "The relationship will see Hyundai's famous logo appear on our match…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 122335
• Published on 12/06/18 at 13:30
©  FFF
FFF: KFC (fast food chain) extends its partnership with the Federation until 2023

KFC (Kentucky Fried Chicken) France, a French subsidiary of the American fast food chain, has renewed and extended its partnership with the FFF for five years (until 30/06/2023) on 08/06/2018. KFC became an official partner of France's men's, women's, youth and amateur football teams for the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Activation, Agencies, …
• Article # 122158
• Published on 12/06/18 at 12:30
©  Coca-Cola Deutschland
2018 World Cup: Coca-Cola, the most prominent brand among the 394 sponsors of the 32 teams and FIFA

"FIFA and the 32 national federations involved in the 2018 World Cup have a total of 394 sponsors, of which 377 have a website, 332 have a Facebook page (as their premier social media platform) and 245 have a Twitter account," said The Metrics Factory, in "The Perfect Match" report, of which the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 122269
• Published on 12/06/18 at 09:30
©  FIFA
2018 World Cup: Diking (clothing, CHN) and LUCI (technology, CHN) become regional supporters in Asia

Diking, a Chinese brand of men's business attire, and LUCI, a Chinese technology and immersive entertainment company, have become regional supporters in Asia of the 2018 World Cup on 08/06/2018. The partnerships are the third level in the sponsorship hierarchy of FIFA and the 2018 World Cup…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Ticketing, …
• Article # 122245
• Published on 11/06/18 at 16:20
©  adidas
2018 World Cup: 56 adidas ambassadors in "Creativity is the Answer" communication campaign

The German sports equipment manufacturer adidas highlights 56 sportsmen and women, musicians and brand ambassadors in the latest advert for the brand's "Here to Create" global communication campaign, titled "Creativity is the Answer" which has been broadcast since 04/06/2018 in the run up to the…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Sporting Goods & Brands, …
• Article # 121993
• Published on 11/06/18 at 11:30
©  Bongarts/Getty Images 2018 Getty Images
Germany: Lagardère Sports extends its hospitality marketing partnership with the DFB until 2020

The sports marketing agency Lagardère Sports has extended its hospitality marketing partnership with the DFB, the German Football Association, "until the end of 2020," announced Lagardère on 05/06/2018. The rights concern the final of the DFB-Pokal, as well as the matches of the German…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Ticketing, …
• Article # 121991
• Published on 11/06/18 at 10:30