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©  Peroni_Sampdoria_Genoa

Serie A TIM: Peroni becomes the official beer of two clubs from the city of Genoa from 2018-19

The Italian beer brand Peroni has become an official partner of two Serie A TIM clubs from the city of Genoa (ITA), on 03/10/2018. The duration of the agreements, concluded through the Italian subsidiary of the sports marketing agency Infront, have not yet been communicated. The beer brand…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 130607
• Published on
©  Juventus FC via Getty Images 2018 Valerio Pennicino - Juventus FC

Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, from 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 130599
• Published on
©  @teamswish (compte Instagram de J.R. Smith)

NBA: player J.R. Smith to be continually fined if he does not hide his commercial Supreme tattoo

J.R. Smith, a basketball player for the Cleveland Cavaliers (NBA), faces fines pergame from the NBA for having a tattoo of the "Supreme" logo, an "streetwear" clothing brand, if he does not cover the tattoo during games, according to the US media outlet ESPN, on 30/09/2018. "I have been…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Legal, …
• Article # 130513
• Published on
©  NTF

Interviews by News Tank Football (Juventus, LaLiga, Dortmund, ECA, virtual reality)

Please find below a selection of key News Tank Football interviews, including extended conversations with: • Didier Poulmaire, about the ongoing potential takeover of Girondins de Bordeaux • Silvio Vigato, co-chief revenue officer of Juventus • Carsten Cramer, COO of Borussia Dortmund …
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Finance, Authorities, …
• Article # 130558
• Published on
©  Ian Wright

Premier League: adidas succeeds Puma as equipment supplier of Arsenal FC (2019-2024, £60m per year)

Arsenal FC (Premier League) and the German equipment manufacturer adidas "have agreed a new kit partnership, effective from 01/07/2019," announced the London club on 08/10/2018. The duration of the contract is a five-year period (2019-2024) and will be valued at £300m (€341.4m on 08/10/2018)…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 130549
• Published on
©  Bayer / Lagardère

Bundesliga: Lagardère Sports continues as the marketing agency of Bayer 04 Leverkusen

Lagardère Sports, the sports marketing agency from Lagardère Sports & Entertainment group, and Bayer 04 Leverkusen (Bundesliga) have extended their "long-term" partnership, according to the German club on 13/09/2018. The duration of the partnership has not yet been communicated. "Lagardère…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Ticketing, Clubs, …
• Article # 130383
• Published on
©  LFC

Premier League: AXA (insurance) becomes a global insurance partner of Liverpool FC until 2022

The French insurance group AXA has become a "global insurance partner" of Liverpool FC, announced the Premier League club on 04/10/2018. The four-season partnership (2018-2022) will cover both the men's and women's teams, according to the insurer. "In addition to providing excellent global…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 130355
• Published on
©  D.R.

NBA: Paypal (payment) becomes jersey sponsor of the Phoenix Suns and partner of RCD Mallorca (Spain)

Paypal, a US online payment platform, has become a jersey sponsor of the Phoenix Suns (NBA) "starting in the 2018-19 regular season," stated the National Basketball Association on 01/10/2018. The Suns become the 25th NBA franchise to display a jersey sponsor. The value of the agreement has not yet…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 130286
• Published on
©  Asian BGE

Serie A TIM: Nextbet (sports betting) becomes the first regional partner of SSC Napoli in Asia

Nextbet, an online sports betting operator for the Asian market, has become the first regional partner of SSC Napoli (Serie A TIM) in Asia, on 02/10/2018. The duration of the partnership has not been communicated. Nextbet is a brand from the Hong Kong-based Asian BGE Group (owned by…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 130224
• Published on
©  New Era

Premier League: New Era (caps) becomes the "official headwear licensee" of Tottenham Hotspur FC

New Era, an American brand specialised in caps, has become the "official headwear licensee" of Tottenham Hotspur FC (Premier League) as part of a "multi-year agreement", announced the London club on 28/09/2018. "This new agreement will see New Era become the Club’s official headwear licensee…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 130178
• Published on