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©  MLB
MLB: license agreement with Lucid Sight (blockchain gaming) to launch the "MLB Crypto Baseball" game

Lucid Sight, an American blockchain gaming company, has launched the "MLB Crypto Baseball" game via a license agreement with MLB on 13/07/2018. Players will need to use the Ethereum cryptocurrency for their internal transactions, notably to improve their digital avatars. They will then be…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Digital, Authorities
• Article # 125249
• Published on 18/07/18 at 17:49
©  Paris Saint-Germain
Ligue 1: Renault succeeds Citroën as automobile partner of Paris Saint-Germain (2018-2021)

The French automobile manufacturer Renault has become an official partner of Paris Saint-Germain (Ligue 1 Conforama) for three seasons (2018-2021), on 12/07/2018. This is a second level partnership in the sponsoring hierarchy of PSG. The annual amount is estimated at €6m by French media…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 125236
• Published on 18/07/18 at 16:44
©  Apple
FC Bayern: partnerships with Apple Music (streaming) and Beats (headphones) extended until June 2019

Apple Music, a music pay-streaming service from the US technology and content group Apple, and FC Bayern Munich (Bundesliga) have extended their "exclusive commercial collaboration" until the end of the 2018-19 season, according to the Bavarian club on 16/07/2018. Both parties have been…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 125216
• Published on 18/07/18 at 14:30
©  West Ham
West Ham United FC: Basset & Gold (finance) becomes sleeve sponsor and eSports partner for 2018-19

Basset & Gold, a UK-based financial services company, has become the sleeve sponsor and eSports partner of West Ham United FC (Premier League) for the 2018-19 season, according to the club on 13/07/2018. "The partnership will see Basset & Gold's logo featured on the left sleeve of all West Ham…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, esport - gaming
• Article # 125087
• Published on 17/07/18 at 14:39
©  RATP
2018 World Cup in Russia: RATP celebrates France's victory by renaming Paris metro stations

The Paris public transport group RATP is celebrating France's 2018 World Cup victory versus Croatia (4-2) on 15/07/2018, by renaming several metro stations on behalf of the players and manager of the French national team, on 16/07/2018. On line 2 of the Paris metro, the station Avron has…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication, …
• Article # 125069
• Published on 17/07/18 at 12:39
©  Nike
France-Croatia (4-2): Nike "wins" its 2nd World Cup and presents the 2018 "two stars" France kits

France - Croatia (4-2, 15/07/2018), the final of the 2018 World Cup, allowed the American sports equipment manufacturer Nike to "win" its first World Cup football since the title of Brazil in 2002 (2-0 victory in the final against Germany on 30/06/2002, at the International Stadium Yokohama…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Authorities, …
• Article # 125042
• Published on 17/07/18 at 11:20
©  Fulham
Premier League: Dafabet (betting) becomes main shirt sponsor of Fulham FC for two seasons 2018-2020

Dafabet, an online gambling and sports betting operator based in the Philippines, has become the main shirt sponsor of Fulham FC (Premier League) for two seasons, 2018-19 and 2019-20, announced the club on 11/07/2018. The amount of the "record shirt sponsorship deal" has not been communicated, but…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Merchandising - Licensing, Betting, …
• Article # 124988
• Published on 16/07/18 at 15:29
©  Clear_MLB
Baseball: MLB - Clear agreement to deploy biometric ticketing in the stadiums by 2019

Clear, a US-based biometric solutions firm, is partnering with MLB and Tickets.com to introduce a biometrics-based ticketing system in MLB's "ballparks", starting in 2019, announced the two parties on 12/07/2018. "Clear becomes the Official Biometric Identity and Ticketing Partner of Major League…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Ticketing, Authorities, Stadiums
• Article # 124993
• Published on 16/07/18 at 13:30
©  Levante UD
LaLiga Santander: Betway (betting) becomes the main shirt sponsor of Levante UD for 2018-2020

Betway, an online sports betting and gambling operator based in Malta, has become the main shirt sponsor of Levante UD (LaLiga Santander) for two seasons (2018-2020) on 03/07/2018. The annual value of the agreement is estimated at €1m by the Spanish media. This is a first level partnership in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 124887
• Published on 16/07/18 at 09:40
©  1. FSV Mainz 05
1. FSV Mainz 05: AOK (health), shirt sponsor of the youth teams and eSports partner until 2019-20

AOK Rheinland-Pfalz/Saarland, a regional branch of the German health insurance fund AOK Gesundheitskasse, has become a partner of 1.FSV Mainz 05 (Bundesliga) and its eSports team for a period of two seasons (2018-2020), according to the club on 12/07/2018. "The agreement focuses specifically on…
Domain(s): Sponsors & Partners
• Category(ies): esport - gaming
• Article # 124871
• Published on 13/07/18 at 12:24