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©  FC Internazionale Milano
Serie A TIM: Crédit Agricole (bank) becomes the official bank and top partner of Inter Milan

The French bank Crédit Agricole has become the "Official Bank" and "Top Partner" of FC Internazionale Milano (Serie A) for three seasons (2018-2021), after an agreement signed at the Suning Training Centre in memory of Angelo Moratti in Appiano Gentile (ITA), on 17/07/2018. The value of the…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Clubs, Digital, …
• Article # 125530
• Published on 23/07/18 at 17:00
©  D.R.
AS Monaco: Konami becomes an official partner of the club for the release of PES 19, on 30/08/2018

Konami, a Japanese video games publisher, has become an official partner of AS Monaco FC (Ligue 1 Conforama), according to the club on 19/07/2018. The partnership is part of the upcoming release of the PES 19 football video game on 30/08/2018. Konami has the status of official partner of AS…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, esport - gaming
• Article # 125409
• Published on 20/07/18 at 13:44
©  MLB
MLB: license agreement with Lucid Sight (blockchain gaming) to launch the "MLB Crypto Baseball" game

Lucid Sight, an American blockchain gaming company, has launched the "MLB Crypto Baseball" game via a license agreement with MLB on 13/07/2018. Players will need to use the Ethereum cryptocurrency for their internal transactions, notably to improve their digital avatars. They will then be…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Digital, Authorities
• Article # 125249
• Published on 18/07/18 at 17:49
©  Paris Saint-Germain
Ligue 1: Renault succeeds Citroën as automobile partner of Paris Saint-Germain (2018-2021)

The French automobile manufacturer Renault has become an official partner of Paris Saint-Germain (Ligue 1 Conforama) for three seasons (2018-2021), on 12/07/2018. This is a second level partnership in the sponsoring hierarchy of PSG. The annual amount is estimated at €6m by French media…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 125236
• Published on 18/07/18 at 16:44
©  Apple
FC Bayern: partnerships with Apple Music (streaming) and Beats (headphones) extended until June 2019

Apple Music, a music pay-streaming service from the US technology and content group Apple, and FC Bayern Munich (Bundesliga) have extended their "exclusive commercial collaboration" until the end of the 2018-19 season, according to the Bavarian club on 16/07/2018. Both parties have been…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 125216
• Published on 18/07/18 at 14:30
©  West Ham
West Ham United FC: Basset & Gold (finance) becomes sleeve sponsor and eSports partner for 2018-19

Basset & Gold, a UK-based financial services company, has become the sleeve sponsor and eSports partner of West Ham United FC (Premier League) for the 2018-19 season, according to the club on 13/07/2018. "The partnership will see Basset & Gold's logo featured on the left sleeve of all West Ham…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, esport - gaming
• Article # 125087
• Published on 17/07/18 at 14:39
©  RATP
2018 World Cup in Russia: RATP celebrates France's victory by renaming Paris metro stations

The Paris public transport group RATP is celebrating France's 2018 World Cup victory versus Croatia (4-2) on 15/07/2018, by renaming several metro stations on behalf of the players and manager of the French national team, on 16/07/2018. On line 2 of the Paris metro, the station Avron has…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication, …
• Article # 125069
• Published on 17/07/18 at 12:39
©  Nike
France-Croatia (4-2): Nike "wins" its 2nd World Cup and presents the 2018 "two stars" France kits

France - Croatia (4-2, 15/07/2018), the final of the 2018 World Cup, allowed the American sports equipment manufacturer Nike to "win" its first World Cup football since the title of Brazil in 2002 (2-0 victory in the final against Germany on 30/06/2002, at the International Stadium Yokohama…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Authorities, …
• Article # 125042
• Published on 17/07/18 at 11:20
©  Fulham
Premier League: Dafabet (betting) becomes main shirt sponsor of Fulham FC for two seasons 2018-2020

Dafabet, an online gambling and sports betting operator based in the Philippines, has become the main shirt sponsor of Fulham FC (Premier League) for two seasons, 2018-19 and 2019-20, announced the club on 11/07/2018. The amount of the "record shirt sponsorship deal" has not been communicated, but…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Merchandising - Licensing, Betting, …
• Article # 124988
• Published on 16/07/18 at 15:29
©  Clear_MLB
Baseball: MLB - Clear agreement to deploy biometric ticketing in the stadiums by 2019

Clear, a US-based biometric solutions firm, is partnering with MLB and Tickets.com to introduce a biometrics-based ticketing system in MLB's "ballparks", starting in 2019, announced the two parties on 12/07/2018. "Clear becomes the Official Biometric Identity and Ticketing Partner of Major League…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Ticketing, Authorities, Stadiums
• Article # 124993
• Published on 16/07/18 at 13:30