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©  beIN Sports
Italy: disagreement between the Lega Serie A and Juventus over the marketing of 3D signs

The renewal of the naming agreement concluded between the Lega Serie A and TIM, brand of the Italian telecommunications group Telecom Italia, for the 2018-2021 cycle, on 26/07/2018, includes the displaying of the brand on 3D signs, visible on screen to the left and right of each goal during TV…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Authorities, …
• Article # 125961
• Published on 30/07/18 at 11:20
©  LOSC
Ligue 1: Winamax (betting) becomes an official partner and shorts sponsor of LOSC Lille (2018-2020)

The French online poker and sports betting operator Winamax has become an official partner and shorts sponsor of LOSC Lille (Ligue 1 Conforama) for two seasons (2018-2020), on 26/07/2018. The brand's "W" logo will be displayed on the front of Lille's shorts for home and away matches. This is…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 125940
• Published on 27/07/18 at 16:40
©  Aston Villa
eSports: TalkTalk partner of Aston Villa and the AVFC Gaming tournament on the FIFA video game

The pay-TV group and UK internet service provider TalkTalk has become the "official broadband partner" of Aston Villa FC (Sky Sky Bet Championship) as well as the "presenting partner of avfcgaming", a series of eSports tournaments on the FIFA 18 video game, according to the club on 25/07/2018…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, esport - gaming
• Article # 125903
• Published on 27/07/18 at 11:30
©  D.R.
Serie A: renewal of the naming rights agreement with TIM (telecom) until 2021 (€15m / year)

The Lega Serie A has renewed its title naming rights agreement with TIM, a brand of the Italian telecommunications group Telecom Italia, for three seasons (2018-2021), announced the professional league which manages the Italian first division on 26/07/2018. The agreement covers the naming…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 125893
• Published on 27/07/18 at 09:59
©  Bologna Fc 1909
Bologna FC: Linkem (ISP) becomes "partner of the future" and Renault (cars) a Top partner in 2018-19

Linkem, an Italian internet service provider, has become "partner of the future" of Bologna FC 1909 (Serie A) for the 2018-19 season, on 18/07/2018. Linkem gains the status of premium partner, the fourth level in the sponsorship hierarchy of the Italian club. As part of the agreement, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 125863
• Published on 26/07/18 at 17:34
©  WRC
Rally: Asahi Kasei (chemicals, JPN) becomes an official partner of the world championship from 2018

Asahi Kasei, a Japanese group specialised in the chemical industry, has becomes an official partner of the FIA World Rally Championship as part of a "multi-year agreement", said WRC Promoter, organiser and commercial rights holder of the competition, on 24/07/2018. "The agreement with the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 125713
• Published on 25/07/18 at 15:09
©  Nike
Serie A: the Italian league and Nike present the official "Merlin" ball for the 2018-19 season

The American brand Nike and the Lega Serie A have presented the "Merlin", the official ball of the 2018-19 season, on 18/07/2018. The ball will be used in the Serie A, Coppa Italia, Supercoppa Italiana, as well as in the Primavera youth leagues and cups. "The new Nike Merlin ball brings…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 125706
• Published on 25/07/18 at 12:05
©  US Open_Rolex
Tennis: Rolex (watchmaker) becomes an official sponsor and official timekeeper of the US Open

The Swiss watchmaker Rolex, has become, an official sponsor and official timekeeper of the grand slam tournament of the US Open as part of a "multi-year" partnership with the USTA (US Tennis Association), on 23/07/2018. Rolex replaces the Japanese watchmaker Citizen and also becomes a sponsor of…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 125655
• Published on 25/07/18 at 10:54
©  AS Roma
Serie A: Hyundai (car manufacturer) becomes back-of-the-shirt sponsor of AS Roma for 2018-2021

Hyundai Motor Europe, the European subsidiary of the South Korean car manufacturer Hyundai, has become the global automotive partner and back-of-the-shirt sponsor of AS Roma (Serie A) for three seasons (2018-2021) on 23/07/2018. The value of the agreement is estimated at €8.5m over the three…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 125621
• Published on 24/07/18 at 13:39
©  World Rugby
Rugby: HSBC (bank) extends as title sponsor of Rugby Sevens Series until 2023

The British bank HSBC has extended its partnership with World Rugby as the title sponsor of the HSBC World Rugby Sevens Series for the next four years, starting in the 2019 season and until 2023, announced the rugby body on 22/07/2018. HSBC, a partner of Rugby 7 since 2010, "also becomes the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 125563
• Published on 23/07/18 at 18:09