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©  LaLiga
LaLiga: Sony Bank becomes the Spanish league's second regional partner in Japan

The Japanese bank Sony Bank, a subsidiary of the Sony Financial Holdings group (Sony Corporation group), has become a regional partner of LaLiga in Japan, from the 2019-20 season, announced the company on 10/12/2019. Sony Bank has the status of regional partner, the fifth level in LaLiga's…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 170300
• Published on 12/12/19 at 14:04
©  D.R.
2019-20 Premier League: an average of £3.61m from sleeve sponsorship for the 19 clubs under contract

With the exception of Tottenham Hotspur FC, all Premier League clubs have a sleeve sponsor in 2019-20, one more than in 2018-19, as of 28/11/2019. The English professional league has authorised its clubs to market a sleeve sponsorship space since the 2017-18 season, following a decision on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Essentials Sponsors & Partners
• Article # 169068
• Published on 12/12/19 at 09:40
©  Nike
Nike: the brand's logo visible for the first time on the front of MLB jerseys in 2020

Nike unveiled the outfits of Major League Baseball's 30 franchises for the 2020 season on 09/12/2019. The "Swoosh", the logo of the American brand, is displayed on the right pocket of the jerseys. This is the first time a brand has been visible on the front of MLB jerseys. Majestic Athletic, MLB's…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Merchandising - Licensing
• Article # 170188
• Published on 11/12/19 at 13:49
©  D.R.
Bundesliga: an average of €2.67m from sleeve sponsorship for the 18 clubs in 2019-20 (+9%)

All 18 Bundesliga clubs have a sleeve sponsor for the 2019-20 season as of 29/11/2019, one more than in 2018-19. On average, Bundesliga clubs receive €2.67m annually from sleeve sponsorship, an increase of 9% compared to 2018-19 (€2.45m). Excluding the extreme values (FC Bayern Munich and SC…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Essentials Sponsors & Partners
• Article # 169195
• Published on 11/12/19 at 10:15
©  Nike
Nike: launch of the first clothing and shoe collection by Kylian Mbappé (FRA)

Nike has activated its partnership with French international footballer Kylian Mbappé, and launched the first clothing collection of the Paris Saint-Germain player (Ligue 1 Conforama) on 08/12/2019. The collection is called "Bondy Dreams", referring to the birthplace of the Parisian player and AS…
Domain(s): Sponsors & Partners
• Category(ies): Merchandising - Licensing
• Article # 170080
• Published on 11/12/19 at 09:40
©  D.R.
Women's car racing: ROKiT (telecommunications), fist major sponsor of W Series from 2020

ROKiT, an American telecommunications company, has become "the first major sponsor" of the women's single-seater car racing championship W Series, as part of a "multi-year" agreement from 2020, announced W Series on 08/12/2019. As a major sponsor, ROKiT is displayed on all 20 single-seaters…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 170023
• Published on 10/12/19 at 14:05
©  FIFA
Think Football (FRA): Yuri Djorkaeff (FIFA Foundation) ambassador for fourth edition on 05/02/2020

Yuri Djorkaeff (FRA) was crowned a world champion on 12/07/1998, then a European champion on 02/07/2000 with the French national team (82 caps from 1993 to 2002, 28 goals). His career as a professional player led him to play in four of the five major European football countries, from France (FC…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Agencies, Clubs, Digital, …
• Article # 169925
• Published on 10/12/19 at 11:14
©  D.R.
LaLiga: Reale Seguros, most represented sleeve sponsor among the 14 clubs under contract in 2019-20

14 of the 20 LaLiga Santander clubs have a sleeve sponsor in 2019-20, one more than in 2018-19, as of 03/12/2019. Athletic Club, CD Leganés, SD Eibar, Levante UD, Real Madrid CF and Sevilla FC do not have a sleeve sponsor for the 2019-20 season. For the second consecutive season, Reale…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 169510
• Published on 10/12/19 at 09:40
©  D.R.
Serie A TIM: Motorola Italia (smartphones, Lenovo), official partner of Inter Milan for 2019-20

Motorola, a telecommunications company owned by the Lenovo Group, has become the "official smartphone partner" of FC Internazionale Milano (Serie A TIM) for the 2019-20 season, announced Motorola Italia on Twitter, on 05/12/2019. Motorola has the status of official partner, the fourth level in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 169984
• Published on 09/12/19 at 16:25
©  Manchester City
Premier League: Marathonbet, main training kit sponsor of Manchester City's men's and women's teams

Marathonbet, a UK-based sports betting operator, has extended its agreement with Manchester City FC and become the main training kit sponsor of the men's (Premier League) and women's (Barclays FA WSL) teams, announced the club on 06/12/2019. The value of the agreement is now estimated by the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 169983
• Published on 09/12/19 at 15:19