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©  Ajax
Netherlands: Azerion (gaming) becomes a partner of Ajax Esports until 2021-22

Azerion, a Dutch company specialised in gaming and mobile games, has become the "official mobile games partner" of Ajax Esports, the eSports section of AFC Ajax (Eredivisie), for three seasons (2019-2022), announced the club on 25/10/2019. "The partnership Ajax Esports will help Azerion by…
Domain(s): Sponsors & Partners
• Category(ies): esport - gaming
• Article # 166761
• Published on 30/10/19 at 13:49
©  CIO / Dave Thompson
IOC: ANTA (CHN, sportswear) official supplier of sportswear uniforms until the end of 2022

ANTA Sports Products Limited, a Chinese sportswear company, has become the official supplier of the IOC's sportswear uniforms until the end of 2022, announced the body on 29/10/2019. "The agreement, which includes apparel, shoes and accessories, will see ANTA supply the IOC Members and staff…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 166784
• Published on 30/10/19 at 13:05
©  Udinese Calcio
Serie A TIM: Bluenergy (energy) extends as back shirt sponsor of Udinese Calcio for 2019-20

Bluenergy, an Italian gas and electricity supplier, has extended as a partner and back shirt sponsor of Udinese Calcio (Serie A TIM) for 2019-20, according to the club on 29/10/2019. Bluenergy, headquartered in Udine (ITA), continues to benefit from the status of "back shirt sponsor", the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Social Responsibility
• Article # 166759
• Published on 30/10/19 at 12:25
©  D.R.
Ligue 1 Conforama: Gaussin (transport) official partner of Paris Saint-Germain from 2019-20

Gaussin, an engineering company that designs, assembles and markets innovative products and services in the field of transport and logistics, has become an official partner of Paris Saint-Germain (Ligue 1 Conforama) from 2019-20, announced the company and the club on 29/10/2019. Gaussin has…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 166716
• Published on 30/10/19 at 11:40
©  Arsenal FC
Premier League: an average of £16.58m for main shirt sponsorship in 2019-20 (+13.8%)

All 20 Premier League clubs have a main shirt sponsor for the 2019-20 season, as of 28/10/2019. The average shirt sponsorship contract amounts to £16.58m (€19.01m as of 28/10/2019). This amount is up 13.8% from £14.3m (€16.7m) in 2018-19. Excluding the extreme values (Manchester United FC top…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting, Essentials Sponsors & Partners
• Article # 166620
• Published on 29/10/19 at 11:47
©  D.R.
Serie A TIM: Coca-Cola (beverages) becomes an official partner of Juventus for 2 seasons (2019-2021)

The Coca-Cola Company, an American beverage manufacturer, has become a partner of Juventus FC (Serie A TIM) "on Italian territory" for two seasons (2019-2021), announced the club on 28/10/2019. Juventus is the only Serie A TIM club that is sponsored by Coca-Cola. Coca-Cola has the status of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 166581
• Published on 28/10/19 at 16:16
©  Juventus FC
Serie A TIM: an average of €7.2m for main shirt sponsorship in 2019-20 (+30%)

16 (out of 20) of the Serie A TIM clubs have a main shirt sponsor in 2019-20, as of 25/10/2019 -- with Invent being only a "secondary" shirt sponsor with UC Sampdoria. On average, the 17 sponsors (Cagliari Calcio has two shirt sponsors) contribute €7.26m per year to the clubs of the Italian…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting, Essentials Sponsors & Partners
• Article # 166422
• Published on 28/10/19 at 15:29
©  D.R.
NBA: jersey sponsorship brings in an average of $8.23m to 29 franchises (out of 30) with contracts

29 out of 30 franchises have a jersey sponsor for the launch of NBA's 2019-20 season, on 22/10/2019. The franchises collect an average of $8.23m (or €7.38m as of 23/10/2019) from their small pocket sponsor space -- with News Tank Football having compiled amount data on 21 of the 29 agreements…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 166217
• Published on 28/10/19 at 13:09
©  RCSA
Ligue 1 Conforama: Produc'son (events) becomes a sponsor of RC Strasbourg Alsace from 2019-20

Produc'son, an Alsatian company specialised in events, has extended its partnership with RC Strasbourg Alsace (Ligue 1 Conforama) from 2019-20, announced the club on 25/10/2019. Produc'son has been working with RC Strasbourg Alsace since 2012. Produc'son now has the status of "sponsor", the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 166549
• Published on 28/10/19 at 12:30
©  D.R.
France: LFP partners with StadiumGO, a carpooling platform dedicated to sports events

The Ligue de Football Professionnel has partnered with StadiumGO, the first carpooling platform dedicated entirely to sporting events, announced the LFP on 23/10/2019. "As part of the collaboration, the LFP will allow StadiumGO users to follow their home club throughout France for Ligue 1…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 166537
• Published on 28/10/19 at 11:56