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©  Eintracht
Bundesliga: Nike extends as equipment supplier of Eintracht Frankfurt for 2019-2024

The American brand Nike has extended its contract as the equipment supplier of Eintracht Frankfurt (Bundesliga) for five additional seasons (2019-2024), on 19/06/2018. This is a second level partnership in the sponsorship hierarchy of the German club. Nike succeeded the German brand Jako as…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 123100
• Published on 21/06/18 at 13:10
©  Puma
Puma: relaunch of the basketball division with three NBA ambassadors and Jay-Z as creative director

German equipment manufacturer Puma has relaunched its basketball division and announced that the American NCAA players Deandre Ayton (University of Arizona), Martin Bagley III (Duke University) and Zhaire Smith (Texas Tech University) have become ambassadors (shoes and clothing) of the brand, on…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 123098
• Published on 21/06/18 at 11:29
©  FPF
Portugal: Sacoor Brothers (clothing) becomes the fashion partner of the Federation until 2020

The Portuguese luxury clothing brand Sacoor Brothers has become the new official fashion partner of the Portuguese national teams on 06/06/2018. The brand will supply formal wear to the Portuguese national teams and FPF officials. "The agreement with the FPF will extend until 2020," said the…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 123037
• Published on 20/06/18 at 18:15
©  CIO
IOC: launch of the "Olympic Heritage" collection "as part of a new licensing agreement" with Lacoste

The IOC and Lacoste have launched the first "exclusive Olympic Heritage lifestyle apparel collection", designed by the French brand "as part of a new licensing agreement and in line with the IOC global licensing strategy," announced the International Olympic Committee on 18/06/2018. "This new…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 123045
• Published on 20/06/18 at 17:00
©  D.R.
Inter Milan: Inspiresport signs a three-year partnership (2018-21) with Inter Academy

Inspiresport, a British company specialised in organising tours (travel, events) for sports clubs, has signed a three-year partnership (2018-21) with Inter Academy, on 11/06/2018. "The deal will bring a new project to life that offers hundreds of youngsters from the UK the chance to enjoy a…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Marketing - Communication, Sponsors - Partners, Stadiums
• Article # 123014
• Published on 20/06/18 at 15:39
©  Coca-Cola
Russia 2018: Coca-Cola sponsor who communicates the most on Facebook & Instagram since 01/01/2018

The American beverage producer The Coca-Cola Company is the 2018 World Cup sponsor that communicates the most about the competition on the social networks Facebook (179 publications out of a total of 2,120) and Instagram (281 photos), between 01/01 and 06/06/2018, according to agency The Metrics…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Sporting Goods & Brands, …
• Article # 122698
• Published on 20/06/18 at 13:34
©  FC Barcelona
LaLiga Santander: FC Barcelona to regain their commercial rights from 01/07/2018

The board of directors of FC Barcelona (LaLiga Santander) announced on 11/06/2018 that the club's retail, licenses and merchandising will be owned and operated by Barça Licensing and Merchandising (BLM), property of the Catalan club, from 01/07/2018. "With this new management of such an…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Legal, …
• Article # 122936
• Published on 19/06/18 at 17:50
©  Puma
Belgium: international footballer Romelu Lukaku becomes a Puma ambassador

Romelu Lukaku (BEL) has become ambassador of Puma, announced the Belgian international footballer and the German equipment manufacturer, on 14/06/2018, the opening day of the 2018 World Cup. The player is part of the group of 23 players selected by Belgium to participate at the World Cup in…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Digital, Sporting Goods & Brands, …
• Article # 122737
• Published on 18/06/18 at 15:30
©  FFF
2018 World Cup: the 8 represented equipment suppliers pay nearly €300m per year to the 32 teams

With 12 national federations under contract, adidas is the most represented equipment supplier among the 32 teams participating at the 2018 World Cup in Russia, ahead of Nike (10 teams) and Puma (4). In 2014 in Brazil, Nike had 10 teams under contract, ahead of adidas (9) and Puma with (8)…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Sporting Goods & Brands, …
• Article # 122697
• Published on 18/06/18 at 13:00
©  Nike
Roland-Garros: Nike and Babolat celebrate Rafael Nadal's 11th title with limited editions

The American brand Nike is celebrating the Spanish tennis player Rafael Nadal's 11th title at Roland-Garros by releasing a limited edition t-shirt available on Nike.com, on 11/06/2018. Rafael Nadal won his 11th Grand Slam in Paris versus Austrian Dominic Thiem (6-4, 6-3, 6-2), on 10/06/2018…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 122261
• Published on 15/06/18 at 17:00