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©  Nîmes Olympique
France: Puma (kit suppler) and Intersport (retail) partner Nîmes Olympique for 3 years (2016-2019)

The German sports equipment supplier Puma and Intersport, a retail network for sporting goods, became partners of Nîmes Olympique (Domino's Ligue 2) for the 2016-2019 period, three seasons, on 06/05/2016. Puma succeeds the Italian brand Errea, the kit supplier of the club from 1999 until the end…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 72513
• Published on 04/07/16 at 09:30
©  Stade Malherbe Caen
Ligue 1: Alticap (IT services and solutions) to be the SM Caen shirt sleeve sponsor for 4 seasons

Alticap, a French IT services and solutions for management, networks and telecommunications business, became an official partner of SM Caen (Ligue 1) for four seasons (2016-2020), on 01/07/2016. Alticap will appear on the left sleeve of the team's shirt from 2016-17. Alticap was a business partner…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 72500
• Published on 01/07/16 at 14:54
©  World Football Forum
World Football Forum 2016, in Paris (FRA) on 07 and 08/07/2016: programme and list of speakers

Ma Guoli, vice-chairman of Le Sports (LeEco group), Peter Hutton, CEO of Eurosport, Guy-Laurent Epstein, marketing director of UEFA, and Mushtaq Al Waeli, executive director for strategic and institutional development of the QFA, will be among the key speakers of the World Football Forum 2016 in…
Domain(s): Clubs, Media, Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 72388
• Published on 30/06/16 at 14:20
©  adidas
China: strategic partnership between adidas and Wanda for the development of football in the country

The German sports equipment manufacturer adidas and the Chinese conglomerate Wanda Group (tourism, hotels, entertainment) defined the terms of a strategic cooperation in Beijing (CHN), on 28/06/2016. The cooperation agreement focuses on the development of the Ironman brand, football and basketball…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 72357
• Published on 30/06/16 at 12:29
©  AS Saint-Étienne
Ligue 1: NetBet (sports betting), shirt pocket sponsor of AS Saint-Étienne until 2017-18

NetBet France, a French subsidiary of the Maltese operator of sports betting and online gaming, extended its deal as an official partner of AS Saint-Étienne (Ligue 1) for a period of two seasons, 2016- 2018, on 29/06/2016. The partnership was negotiated by the club's marketing agency, Lagardère…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 72331
• Published on 29/06/16 at 19:00
Spain: the professional leagues to be called LaLiga and LaLiga2 from 2016-17

"LaLiga will not have a single sponsor because it is our belief that the brand can be better served with several sponsors. The Liga Adelante will now be known as LaLiga2," stated Javier Tebas, president of the Spanish professional football league, on 25/06/2016. Spanish football's first and second…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 72263
• Published on 29/06/16 at 11:45
©  Arlandis Photo Arlandis Photo, Ivan Arlandis I All Rights Reserved
LaLiga: Air Nostrum (airline) extends for two seasons with Valencia CF (2016-2018)

Air Nostrum has continued its deal as the official airline of Valencia CF (Liga BBVA) for two seasons, until 2017-18, on 27/06/2016. The Andalusian company, founded in 1994 and based in Valencia, has been a partner of the club since 2001. Layhoon Chan, chairwoman of Valencia CF, recalled the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 72242
• Published on 29/06/16 at 10:20
©  LinkedIn
Sponsorship: Karen Fan is the new CEO of the European Sponsorship Association

Karen Fan was appointed CEO of the ESA (European Sponsorship Association) on 22/06/2016. She comes from Repucom, an agency specialising in the measurement and evaluation of sports marketing, where she was a manager and director of studies since 2012. Karen Fan succeeds Helen Lamb at the ESA, who…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication, Merchandising - Licensing
• Article # 72189
• Published on 28/06/16 at 14:40
©  bvb.de
Bundesliga: Dortmund extend with Aramark (catering) for the operation of their hospitality offers

Aramark, an American company specialising in catering, extended its collaboration with Borussia Dortmund (Bundesliga), on 22/06/2016. Aramark has worked alongside BVB Event & Catering GmbH, a subsidiary company of the club, for the operation of kiosks and hospitality areas of Signal Iduna Park…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication, …
• Article # 72116
• Published on 28/06/16 at 10:37
©  Match Hospitality
Hospitality: Infront sells its 5% stake in Match Hospitality to a private investor

Infront Sports & Media, the Swiss marketing and media rights agency, announced the sale of its 5% stake in the capital of Match Hospitality AG, on 24/06/2016. Match Hospitality AG, based in Zurich (SUI), has managed hospitality offers for FIFA international competitions since 2009 and will…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Ticketing, Finance, …
• Article # 72098
• Published on 27/06/16 at 14:54