News Tank Football - Explore All Our Expert Articles on Sponsors & Partners

Filter by domain

Filter by year

Serie A: Carlsberg extends as the official beer of Juventus until 2017-18

The Danish beer brand Carlsberg has extended its partnership with Juventus (Serie A TIM) for two seasons (2016-2018), on 08/07/2016. The agreement makes Carlsberg the "official beer in Italy", of the Turin club. The two parties have been connected since 25/02/2016, initially until the end of the…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication, …
• Article # 73364
• Published on 15/07/16 at 10:50

Barça: Gillette (hygiene), a regional sponsor since 2014, becomes a premium partner until 2018-19

Gillette, a brand of shaving and other hygiene products, extended and expanded its partnership with FC Barcelona (LaLiga), on 07/07/2016. The brand of the American group of consumer products Procter & Gamble was a regional partner (fourth level in the club's sponsorship pyramid) of FC Barcelona in…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 73269
• Published on 13/07/16 at 13:19

WME-IMG acquires the Ultimate Fighting Championship (UFC) for $4bn (€3.6bn)

WME-IMG, a US entertainment management, marketing, and media agency, acquired the Ultimate Fighting Championship (UFC), on 11/07/2016. The terms of the transaction have not been disclosed. The amount of the agreement could be for $4bn (€3.62bn), according to the New York Times, on 11/07/2016…

Domain(s): Media, Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication
• Article # 73216
• Published on 12/07/16 at 17:49

FC Barcelona: Qatar Airways will be the main shirt sponsor in 2016-17, followed by Amazon (press)

Qatar Airways has extended their deal as the main sponsor for FC Barcelona (LaLiga) for one season (2016-17), to be followed by Amazon, who have penned a deal for five seasons (2017-2022), according to the Catalan daily Mundo Deportivo on 08/07/2016, in which it states that this information will…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Stadiums, …
• Article # 73119
• Published on 11/07/16 at 18:15

WFF 2016:"The Chinese digital ecosystem is very different than that in the West" (M. Sher, MediaCom)

"How to access the Chinese public? No one has a perfect model. In China, there are 688 million internet users, 52% of which are between 15 and 34 years old. A Chinese person spends two hours a day on their mobile phone on average. The mobile phone is king in China: whether it is a sponsor or a…

Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 73062
• Published on 11/07/16 at 17:39

Premier League: BetVictor to be the Liverpool FC training kit sponsor for 2016-2019

BetVictor, a sports betting and online gambling operator, became a main partner of Liverpool FC (Premier League) and sponsor of the club's training kit, on 01/07/2016. The partnership also makes BetVictor the official "online sports betting partner" of Liverpool in the UK and internationally.The…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 72937
• Published on 08/07/16 at 13:03

LaLiga: Hankook (tyres) becomes a global partner of Real Madrid for the 2016-2019 period

Hankook, a South Korean tyre manufacturer, became a global partner of Real Madrid CF (LaLiga) for three seasons (2016-2019), on 30/06/2016. This is a second-level partnership in the Madrid club's sponsorship pyramid. Under the partnership, Hankook gains visibility on the LED advertising boards at…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 72855
• Published on 07/07/16 at 11:10

Ligue 1: Maisons France Confort (construction) extends its partnership with SM Caen until 2017-18

Maisons France Confort, a home construction company, extended its partnership with Stade Malherbe Caen (Ligue 1) for two more seasons, announced the club on 04/07/2016. This partnership, which began in 2015-16, will now run until the end of the 2017-18 fiscal year.In 2016-17, Maisons France…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Marketing - Communication
• Article # 72781
• Published on 07/07/16 at 10:00

LaLiga: Hugo Boss (fashion) become the official tailor of Real Madrid from 2016-17

Hugo Boss, a German fashion brand, has become the official tailor of Real Madrid CF (LaLiga) from the 2016-17 season, on 05/07/2016.Hugo Boss will provide clothing attire for the first team players from the football and basketball sections of Real Madrid and those of Castilla (Real's youth team…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 72813
• Published on 06/07/16 at 17:15

Borussia Dortmund: Bruderer (stamping technology) becomes BVB partner in China, Japan and Singapore

Bruderer, a Swiss manufacturer of industrial stamping technology and precision machines, became a regional partner of Borussia Dortmund (Bundesliga) in China, Japan and Singapore from 2016-17, on 01/07/2016. Bruderer has had subsidiaries in Japan and Singapore for over 20 years, and in China since…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 72805
• Published on 06/07/16 at 16:30