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Germany: DFB present new brand and logo for the national cup, the DFB-Pokal

The DFB have introduced a new brand and logo for the DFB-Pokal, the German national cup, to be used from the 2016-17 season onwards, on 22/05/2016. "The trophy appears in a powerful, modern design. With curved lines, the contours of the coveted Cup are drawn. They are evocative of the gold…

Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Authorities, …
• Article # 72051
• Published on 27/06/16 at 13:19

Premier League: Hawes & Curtis (clothing), official partner of West Ham from 2016-17

The British clothing brand Hawes & Curtis became the official tailor of West Ham United FC (Premier League) from the 2016-17 season, on 15/06/2016. The brand will provide suits, shirts, shoes and accessories for club management, players of the first team, and other staff.This is the first…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 71959
• Published on 27/06/16 at 11:40

Poland: Robert Lewandowski extends deal as an ambassador for the Gillette brand (shaving products)

The Polish international Robert Lewandowski extended his contract as an ambassador, in Poland, for the Gillette range of shaving products (razors and shaving foam), on 20/06/2016. This is the second time that the Bayern Munich striker (Bundesliga) has extended his partnership with Gillette. He has…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 72015
• Published on 27/06/16 at 10:59

Serie A: IMG becomes the licensing agency of Juventus in Asia, Australia and New Zealand

IMG Licensing, a specialised branch of the IMG Worldwide agency, has became the agency in charge of licensing for Juventus (Serie A TIM) in Japan, China, Hong Kong, Macao, Taiwan, Australia and New Zealand "for several years", on 16/06/2016.Before this agreement IMG Licensing only accounted for…

Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication, …
• Article # 71754
• Published on 24/06/16 at 15:05

Premier League: Dafabet (sports betting) to be the main shirt sponsor of Burnley FC from 2016-2018

Dafabet, a Philippine sports betting and online gaming operator, became the main shirt sponsor of Burnley FC (promoted to the Premier League in 2016-17) for two seasons (until 2016-2018), on 15/06/2016. This is a record contract for several million pounds, said the club. The amount is valued at…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 71931
• Published on 24/06/16 at 12:50

Bundesliga: digibet (betting) becomes co-sponsor of Borussia Mönchengladbach for 2016-2019

digibet, a sports betting operator (in-store locations and online) with its headquarters in Gibraltar, has become a co-sponsor of Borussia Mönchengladbach (Bundesliga) for the 2016-2019 period, on 15/06/2016. This is a second-level partnership in the sponsorship pyramid of the German club.The…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 71950
• Published on 24/06/16 at 11:25

Ligue 1: No Publik brand extends its partnership with LOSC Lille until 2018-19

No Publik, a brand of underwear owned by the company Dutexdor, extended its partnership with LOSC Lille (Ligue 1) for two more seasons, on 15/06/2016. This partnership, which began in 2015-16, will now run until the end of the 2017-18 fiscal year.The No Publik logo will continue to be present, as…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 71745
• Published on 24/06/16 at 09:20

Ligue 1: New Balance succeeds Nike as kit supplier for LOSC Lille, from 2016-17

The American brand New Balance has become the kit supplier for LOSC Lille (Ligue 1) from the 2016-17 season onwards, on 22/06/2016. The two sides have entered into a "long-term" partnership. New Balance, who succeeds Nike as LOSC's equipment manufacturer (2013-2016), will provide the required…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 71856
• Published on 23/06/16 at 13:09

Bundesliga: bet-at-home (online betting) extends deal with FC Schalke 04 until 2017-18

bet-at-home.com, a German online sports betting operator, extended its deal as a premium partner of FC Schalke 04 (Bundesliga) for two seasons, on 16/06/2016. Both parties, collaborating since 2010-11, are now in partnership until the end of the 2017-18 season. As part of this partnership…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 71855
• Published on 23/06/16 at 11:14

World Football Forum 2016: "New Geography of Football" in Paris (FRA), on 07 and 08/07/2016

World Football Forum 2016 takes place in Paris (FRA) on Thursday 07 and Friday 08/07/2016. Held annually since 2011 by the Eventica Sport Marketing agency, the convention takes place in the premises of the law firm Dentons on 07/07/2016 and the Hôtel du Collectionneur on 08/07/2016.The theme for…

Domain(s): Clubs, Media, Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Agencies, Ticketing, Clubs, …
• Article # 71347
• Published on 23/06/16 at 08:56