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©  VfL Wolfsburg
Bundesliga: Nike (6 clubs) dethrones adidas (4) as the most represented kit supplier in 2016-17

With six of the 18 clubs (33%) under contract (including VfL Wolfsburg, RB Leipzig, and SV Werder Bremen), the American sports equipment brand Nike is the most represented kit supplier in the Bundesliga for the 2016-17 season, ahead of the German brand adidas (four clubs). Nike returns the top…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 76745
• Published on 26/09/16 at 10:09
©  FC Lorient
Ligue 1: Ria Money Transfer (USA) becomes an official sponsor and shirt sponsor of FC Lorient

Ria Money Transfer, a leading money transfer company, became an official sponsor of FC Lorient (Ligue 1) for the 2016-17 season, the French club announced on 20/09/2016.Ria Money Transfer, a subsidiary of Euronet Worldwide Group, also becomes a shirt sponsor of the club. The US company will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 76798
• Published on 26/09/16 at 09:35
©  Nike
FIFA 17: EA Sports and Nike launch a co-branded football boot to accompany the launch of the game

For the release of the video game "FIFA 17", the US equipment supplier Nike has launched a limited edition football boot from the Mercurial Superfly range, in collaboration with the American video game publisher EA Sports, on 20/09/2016. The video game "FIFA 2017", developed by the EA studio in…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication, …
• Article # 76875
• Published on 23/09/16 at 15:30
©  Hertha BSC
Bundesliga: AOK (health insurance) becomes the shirt sponsor of Hertha BSC youth teams

The health insurance company AOK extended and expanded its partnership with Hertha BSC (Bundesliga), announced the German club, on 16/09/2016. AOK is the main shirt sponsor of Hertha youth teams (U9 to U19) and continues its deal as the exclusive health partner of the Berlin club. The agreement…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Social Responsibility, Marketing - Communication
• Article # 76980
• Published on 23/09/16 at 13:23
©  L'Équipe
Ligue 1: L'Équipe becomes an official partner of AS Saint-Étienne for the 2016-17 season

The sports media group L'Équipe became an official partner of AS Saint-Étienne (Ligue 1) for the 2016-17 season, announced Lagardère Sports, the exclusive marketing agency of ASSE, on 20/09/2016."As an official partner, L'Équipe will receive visibility on the LED advertising boards at the Stade…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 76780
• Published on 22/09/16 at 10:50
©  Inter
Serie A TIM: Japanese automobile manufacturer Infiniti partner Inter Milan for 2016-17

The Japanese automobile manufacturer Infiniti became an official partner of FC Internazionale Milano (Serie A TIM), and has been designated the "Official Car" of the club for the 2016-17 season, Inter announced on 20/09/2016. Infiniti, a luxury automobile group of the Renault-Nissan Alliance, will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 76774
• Published on 21/09/16 at 15:20
©  Stoke Sharp
Premier League: Sharp acquires the naming rights to a stand of the Bet365 Stadium (Stoke City FC)

The Japanese electronics manufacturer Sharp has acquired the naming rights to a stand of the Bet365 Stadium (27,902 capacity), home to Stoke City FC (Premier League), for the 2016 to 2018 period, announced the club on 08/09/2016. "The Sharp Stand" is located on one curve of the stadium and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Finance, …
• Article # 76746
• Published on 21/09/16 at 11:24
©  Seville FC
LaLiga Santander: HIS (travel agency) becomes a regional partner of Sevilla FC in Japan for 2016-17

The Japanese travel agency HIS has become regional partner of Sevilla FC (LaLiga Santander) in Japan until the end of the 2016-17 season, the club announced on 15/09/2016. The tour operator will market, to the Japanese public, packages including a tour of the Estadio Ramón Sánchez Pizjuán (42,714…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 76708
• Published on 21/09/16 at 09:08
©  EFL
England: Wickes (DIY stores) becomes a partner of the English Football League for 2016-2019

The large home improvement and DIY retail chain Wickes became the official "Home Improvement and Building Materials" partner of the English Football League for three years, announced the two parties on 09/09/2016. The agreement, brokered by the agency MKTG (a subsidiary of Dentsu Aegis Network)…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 76630
• Published on 20/09/16 at 09:44
©  Paris Saint-Germain
Ligue 1: isilines becomes Official Bus Transport Provider of Paris Saint-Germain (2016-2019)

The bus service operator isilines became the Official Bus Transport Provider of the teams and supporters of Paris Saint-Germain (Ligue 1) in France and in Europe, for the 2016-2019 period, announced the Parisian club on 15/09/2016. The partnership includes the men's and women's football teams, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 76495
• Published on 19/09/16 at 09:40