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Liga BBVA: German brand Puma replaces the Danish brand Hummel as kit supplier to SD Eibar in 2015-16

The German sports equipment brand Puma will replace Hummel as the official equipment supplier of SD Eibar (Liga BBVA), announced the club on 02/07/2015. The duration of this multi-year contract was not specified. The Danish brand Hummel was signed in July 2014 to a three-year contract that…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 46258
• Published on
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Premier League: Indonesian firm OctaFX (trading) to partner with Southampton FC in 2015-16

OctaFX, a trading company specialised in forex (currency), becomes a partner of Southampton FC (Barclays Premier League) for the 2015-16 season, the club announced on 01/07/2015. The Indonesian company will use the club's image for its communication campaigns, including the activation of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 46246
• Published on
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Serie A: Metano Nord (natural gas) new shirt sponsor of Hellas Verona until 2017-18

Metano Nord, an Italian supplier of natural gas, has become the main shirt sponsor Hellas Verona (Serie A TIM) for three seasons (2015-16 to 2017-18), the club announced on 01/07/2015. Metano Nord replaces the clothing brand Franklin & Marshall, the shirt sponsor during the 2013-14 and 2014-15…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 46196
• Published on
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Bundesliga: WWK (insurance), acquires the naming rights to the stadium of Augsburg for 10 years

The insurance company WWK, the shirt sponsor of FC Augsburg (Bundesliga), has acquired the naming rights to their stadium for 10 years (2015-16 to 2024-25), announced the club on 01/07/2015. The partnership was negotiated by Sportfive, the marketing agency of the Bavarian club. WWK replaces SGL…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 46185
• Published on
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New Balance has a digital hub with exclusive content about its products and its athletes

The American sports equipment manufacturer New Balance presented the "Beta Hub", an innovative evolving platform on its website, allowing visitors to discover exclusive content on the athletes of the brand, as part of the new "Always in Beta" established by New Balance, the 30/06/2015.The digital…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 46190
• Published on
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Ligue 1: Winamax will be new shorts sponsor of Girondins de Bordeaux for the 2015-16 season

Winamax, the poker website and sports betting operator, has become a shorts sponsor (front left) of Girondins de Bordeaux (Ligue 1) for the 2015-16 season, announced the club on 07/01/2015. Winamax will activate the partnership by offering fans of the club initiatives on matchdays, poker…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 46188
• Published on
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Bundesliga: betting operator Tipico becomes a partner of FC Bayern Munich until 2018-19

The betting operator Tipico has become a partner of FC Bayern Munich (Bundesliga) for four seasons, until 2018-19, the club announced on 30/06/2015.Tipico, the leader in the German betting market, will have platinum partner status, the second level in the hierarchy of the club. Tipico, which…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 46154
• Published on
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UEFA: MasterCard remains a partner of the Champions League until 2017-18

MasterCard, the American electronic payment company, has extended its partnership with UEFA for the 2015-2018 period for the Champions League, announced the company on 01/07/2015. This company has been a partner of the competition since 1994. The agreement also includes the sponsorship of the UEFA…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 46055
• Published on
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Nike: co-founder Philip Knight will step down as chairman of the board in 2016

Philip Knight (77 years old), the co-founder of US sports equipment manufacturer Nike (formerly Blue Ribbon Sports, founded in 1964) with Bill Bowerman in 1971, will leave his position as chairman of the company's board of directors in 2016, Nike announced on 30/06/2015. Phil Knight recommended…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Legal
• Article # 46083
• Published on
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Premier League: the booking site iHotel partners with West Ham United until 2017

The booking site iHotel partners with West Ham United FC (Barclays Premier League) until the end of the 2016-17 season, announced the club on 30/06/2015. The iHotel agency is based in Hong Kong, and mainly targets Asian customers. The group specialises in the organisation of high-end accommodation…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 46106
• Published on