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©  OM
Ligue 1: Orange (telecom) to acquire the naming rights to the Stade Velodrome in Marseille

Orange, the French telecommunications group, will acquire the naming rights to the Stade Velodrome (67,000 capacity) in Marseille (FRA), indicated regional media on 03/06/2016. This information should be made official at a press conference in the presence of Jean-Claude Gaudin, Mayor of Marseille…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 70531
• Published on 03/06/16 at 14:49
©  D.R.
Ligue 1: "Sponsorship by trading companies was not illegal" in 2015-16 (Mathieu Ficot, LFP)

"When five Ligue 1 clubs have partnered with these trading platforms, the activity of these companies had a character that was certainly risky, but not illegal at the time in France. The LFP itself had been approached by such companies, but we decided, as an institution, that such a partnership…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Finance, …
• Article # 70392
• Published on 02/06/16 at 12:44
Euro 2016: South Korean group Hyundai-Kia hands over the keys of 875 vehicles to UEFA

The South Korean automaker Hyundai-Kia, an official sponsor of Euro 2016, presented the keys of 875 vehicles to UEFA for the competition during a ceremony at Stade de France on 30/05/2016. This fleet of 447 Kia vehicles and 428 Hyundai vehicles is designed to transport match delegates, UEFA…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 70361
• Published on 02/06/16 at 09:30
©  Visit Malaysia LaLiga
Spain: Tourism Malaysia becomes LaLiga's official tourism partner in Asia

Tourism Malaysia, the tourism agency of Malaysia, has become the official tourist destination partner in Asia of LaLiga, until the end of the 2016-17 season, on 25/05/2016. The contract was concluded between Tourism Malaysia, LaLiga and the Spanish broadcaster Mediapro, who plays the role of media…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication, …
• Article # 70299
• Published on 01/06/16 at 16:29
©  acmilan.com
Serie A: Nivea Men (hygiene) extends and expands partnership with AC Milan until 2019

The men's skincare products brand, Nivea Men, owned by the German group Beiersdorf, extended their partnership with AC Milan (Serie A TIM) for three seasons, until the end of the 2018-19 season, and has expanded their collaboration by becoming a global partner of the Milanese club, announced the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 70317
• Published on 01/06/16 at 13:40
©  fcbarcelona.com
Liga BBVA: FC Barcelona present its 2016-17 home kit without a main shirt sponsor

FC Barcelona (Liga BBVA) and Nike, the American sports equipment manufacturer, presented the home kit of the Catalan club for the 2016-17 season, on 30/05/2016. The new shirt, on sale (online and in stores) since 30/05/2016, is devoid of any main sponsor.The airline Qatar Airways was the main…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Marketing - Communication, …
• Article # 70283
• Published on 01/06/16 at 12:10
©  Orange
Euro 2016: Orange to allow fans to choose which nation's colours will light up the Eiffel Tower

There will be a vote on social networks for countries participating in Euro 2016 to which the winner will have the colours of their flag light up the Eiffel Tower for a couple of minutes from 22:55 on each night of the competition. This activation was proposed by the French telecommunications…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 70259
• Published on 01/06/16 at 09:49
©  olweb.fr
Ligue 1: Groupama (insurance) becomes naming partner of the Olympique Lyonnais training centre

The insurance company, Groupama Rhône-Alpes Auvergne extended its partnership with Olympique Lyonnais (Ligue 1) and become the naming rights partner of the club's training centre, which will be known as the Groupama OL Training Centre, announced the two parties on 30/05/2016. Groupama Rhône-Alpes…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication, …
• Article # 70229
• Published on 31/05/16 at 15:45
©  Luigi de Siervo et Marco Bogarelli
Wanda SH: M. Bogarelli appointed strategic director, and L. de Siervo named CEO of Infront Italy

The Italian Marco Bogarelli has been appointed the strategic director of Wanda Sports Holding, the structure which includes the agency Infront Sports & Media, WTC (World Triathlon Corporation) and Wanda Sports China, on 27/05/2016. He also continues as the president of the marketing and media…
Domain(s): Media, Sponsors & Partners
• Category(ies): Agencies, Clubs, Rights Acquisitions, …
• Article # 70200
• Published on 31/05/16 at 11:54
©  Juventus
Serie A: Samsung (electronics) extends deal as an official partner of Juventus until 2019

The Korean group Samsung Electronics has extended its official partnership with Juventus (Serie A TIM) for three years, until the end of the 2018-19 season, on 25/05/2016. Samsung has been linked to Juventus since 2013-14.“The standout technological research towards young people and recent…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 70198
• Published on 31/05/16 at 11:20