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©  Schalke 04
Bundesliga: bet-at-home (online betting) extends deal with FC Schalke 04 until 2017-18

bet-at-home.com, a German online sports betting operator, extended its deal as a premium partner of FC Schalke 04 (Bundesliga) for two seasons, on 16/06/2016. Both parties, collaborating since 2010-11, are now in partnership until the end of the 2017-18 season. As part of this partnership…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 71855
• Published on 23/06/16 at 11:14
©  World Football Forum
World Football Forum 2016: "New Geography of Football" in Paris (FRA), on 07 and 08/07/2016

World Football Forum 2016 takes place in Paris (FRA) on Thursday 07 and Friday 08/07/2016. Held annually since 2011 by the Eventica Sport Marketing agency, the convention takes place in the premises of the law firm Dentons on 07/07/2016 and the Hôtel du Collectionneur on 08/07/2016.The theme for…
Domain(s): Clubs, Media, Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Agencies, Ticketing, Clubs, …
• Article # 71347
• Published on 23/06/16 at 08:56
©  adidas
Euro 2016: adidas presents "Fracas", the official ball of the knockout phase of the tournament

The German sports equipment supplier adidas, the Official Supplier of Euro 2016, has presented "Fracas" (Smash), the ball which will be used in the knockout phase of the tournament, on the rooftop of the Cité de la Mode et du Design in Paris (FRA), on 20/06/2016. The ball will be used for the…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 71697
• Published on 22/06/16 at 15:24
©  DFB
Germany: adidas extends with the Federation until 2022 for a record amount of €50m per year

The German sports equipment brand adidas has extended, for an additional four years, its supplier contract with the DFB, the German Football Federation, in Paris (FRA), on 20/06/2016. The annual amount of the contract, covering the 2018-2022 period is €50m (excluding bonuses linked to athletic…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 71704
• Published on 22/06/16 at 13:15
©  FC Sochaux
France: Lotto extends as equipment supplier to FC Sochaux-Montbéliard (Ligue 2) until 2019-20

The Italian equipment manufacturer Lotto Sport Italia has extended as the equipment supplier to FC Sochaux-Montbéliard (Ligue 2) for four seasons, until the end of the 2019-20 season, announced the club on 14/06/2016. FC Sochaux will be the only French professional club equipped by Lotto in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 71650
• Published on 22/06/16 at 11:50
©  n/a
Mesut Özil (GER, Arsenal FC) becomes a brand ambassador for Mercedes-Benz

The German international, Mesut Özil (Arsenal FC, Premier League) became a brand ambassador for the German automobile group Mercedes-Benz, announced the two parties, on 02/06/2016. The length and amount of the agreement were not disclosed.Mesut Özil has over 30 million fans on Facebook, as well…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Finance, Marketing - Communication
• Article # 71411
• Published on 22/06/16 at 09:49
©  FC Barcelone
FC Barcelona: Maurice Lacroix (watchmaker) launches competition called the "Juggle Challenge"

The Swiss watchmaker Maurice Lacroix, the official watch of FC Barcelona (Liga BBVA), activated their partnership with the Catalan club with the operation "Juggle Challenge", which aims to create the world's largest community of people filmed juggling.Launched on 13/06/2016, this activation will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 71648
• Published on 21/06/16 at 16:30
©  24Option
Serie A: 24option (binary trading) continues as an official partner of Juventus until 2017-18

24option.com, a binary options trading platform, has extended as an Official Partner of Juventus (Serie A TIM) for a further two seasons, on 11/06/2016. This partnership began in 2014-15 and was due to end after the 2015-16 season, but has now been extended until the end of the 2017-18 fiscal…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 71644
• Published on 21/06/16 at 13:15
©  beIN Sports
Euro 2016: "The defective material was used in only a limited number of Swiss home jerseys" (Puma)

"Our analysis of the Swiss home jersey from Sunday's game shows that there was one batch of material where yarns had been damaged during the production process, leading to a weakening in the final garment," said the German sports equipment manufacturer Puma on 20/06/2016, the day after the Euro…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 71643
• Published on 21/06/16 at 12:14
©  Heineken
Formula 1: Heineken (beer) global partner and naming rights to the Italian GP for 2017-2020 (€50m)

The Dutch beer brand Heineken has become the exclusive global partner of Formula 1 until the end of the 2020 season after signing a deal with Formula One Management (FOM), announced the brewer on 09/06/2016. The amount is estimated at around €200m for four years by British media on 09/06/2016. In…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 71646
• Published on 21/06/16 at 11:30