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©  werder.de
Bundesliga: AB InBev (beer group) extends as a top sponsor of Werder Bremen until 2020-21

The Belgian beer conglomerate Anheuser-Busch InBev has extended, for five seasons, as a top sponsor of SV Werder Bremen (Bundesliga), on 13/04/2016. The current contract, which expires at the end of the 2015-16 season, is now extended to the end of the 2020-21 fiscal year. The annual amount is…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 66981
• Published on 14/04/16 at 15:20
Euro 2016: Turkish Airlines activates its partnership with Airbus specially for the tournament

Turkish Airlines activated its partnership as the official airline of the Euro 2016, presenting an Airbus A330-300 in the colours of the tournament, UEFA announced on 13/04/2016. Turkish Airlines will also proceed with the development of games for its travelers to win match tickets, and offer…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 66983
• Published on 14/04/16 at 14:20
Euro 2016: Continental launches a UK digital activation for the chance to win matches tickets

Continental, tyre manufacturer, is launching a digital activation of its partnership as official sponsor of Euro 2016, announced the UK subsidiary of the German brand on 29/03/2016. This activation is a virtual journey, reserved only for Internet users located in England, which takes them from…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 66901
• Published on 13/04/16 at 16:30
NBA: Nike launches a digital activation for the final game of Kobe Bryant, on 13/04/2016

Kobe Bryant, the basketball player of the Los Angeles Lakers, will play the final game of his NBA career against the Utah Jazz on 13/04/2016 at 19:30 local time (04:00 CET on 14/04/2016) at the Staples Center in Los Angeles (California, USA). Nike, the sports equipment brand of Kobe Bryant, has…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 66822
• Published on 13/04/16 at 11:30
©  AB InBev Delta Air Lines
Copa America Centenario: InBev (beer) and Delta (airline) become official partners

The Belgian conglomerate Anheuser-Busch InBev, which specialises in beer brands, and the US airline Delta Air Lines have become official partners of the Copa America Centenario on 07/04/2016. The two companies join the US groups Coca-Cola (soft drinks), Sprint (telecommunications), State Farm…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Finance, Authorities, …
• Article # 66792
• Published on 12/04/16 at 17:30
Champions League: Nissan to send 25 fans to the San Siro to watch the final

The Japanese automaker Nissan has launched a "money can't buy" operation to send 25 fans to the be the Champions League flag-holders at the centre cirlce of the San Siro (81,000 seats) in Milan (ITA) for the final of the 2015-16 Champions League on Saturday 28/05/2016, announce the company on…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 66737
• Published on 12/04/16 at 09:40
©  bvb.de
Bundesliga: Mongolian Airlines a regional partner of Borussia Dortmund in Mongolia for 2016-2019

Mongolian Airlines has become a regional partner of Borussia Dortmund (Bundesliga) in Mongolia for the 2016-2019 period, the club announced on 07/04/2016. This is the first time a Mongolian company has partnered with a European football club, according to Dortmund. As part of the agreement…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 66712
• Published on 11/04/16 at 17:44
©  Manchester City
Premier League: Astra Otoparts becomes a regional partner of Manchester City in Indonesia

Astra Otoparts, an Indonesian manufacturer of spare parts and batteries for automobiles, has become a regional partner of Manchester City FC (Premier League) in Indonesia, on 07/04/2016. Neither the duration nor the financial details of the partnership were disclosed. Astra Otoparts became the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 66565
• Published on 08/04/16 at 14:59
Ticketing: StubHub launches an application to for users to vision test seats in virtual reality

StubHub has launched new ticketing application that users can test the vision they will have in the stadium before purchase, through a virtual reality device, announced the ticketing resale platform on 31/03/2016. This application, available on iOS and Android, is already operational for the…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Clubs, Digital, …
• Article # 66537
• Published on 08/04/16 at 14:20
Football League: all clubs will benefit with mobile applications and Wi-Fi in their stadiums

The Football League has partnered with the English company IntechnologyWiFi, announced league on 31/03/2016. The seven-year contract includes plans to develop a mobile app (iOS and Android) for each of the 72 clubs of the second, third and fourth English divisions, which will provide information…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Stadiums, Marketing - Communication
• Article # 66536
• Published on 08/04/16 at 12:39