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Bundesliga: Kärcher obtains the naming rights of a stand at the Mercedes-Benz Arena (60,449 seats)

Kärcher, the German manufacturer of high-pressure cleaners, has extended its partnership with VfB Stuttgart (Bundesliga), whilst obtaining the naming rights of one of the stands at the Mercedes-Benz Arena (60,449 seats), the club announced on 27/01/2016. The "Karcher Tribüne" runs along the side…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 61333
• Published on 01/02/16 at 15:16
adidas: basketball player Damian Lillard in the second campaign video for "Creators Never Follow"

adidas launched the second video for the "Creators Never Follow" marketing campaign, with this one featuring the American basketball player Damian Lillard (Portland Trail Blazers), on 19/01/2016.This video accompanies the launch of the "D Lillard 2", the second edition of the shoes bearing the…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 61237
• Published on 29/01/16 at 17:50
NHL: Associated Bank organises a treasure hunt inside the arean of the Minnesota Wild

The US bank Associated Bank has launched the activation "Puck Drop" with the Minnesota Wild franchise (NHL), offering "money can't buy" prizes, announced the bank on 15/01/2016. Fans must find one of 30 hidden hockey pucks under the seats of the Xcel Energy Center (18,064 seats). The winner must…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 61144
• Published on 29/01/16 at 17:10
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Liga BBVA: adidas to extend deal with Real Madrid for €140m per year until 2025-26 (Marca)

The German sports equipment manufacturer adidas will extend its partnership with Real Madrid CF (Liga BBVA) for a record amount of up to €140 million per year (including clauses) until the end of the 2025-26 season, announced the Spanish sports newspaper Marca on 29/01/2016.The extension is…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 61206
• Published on 29/01/16 at 14:10
StubHub (ticketing) and Tottenham Hotspur launch a training programme for unemployed young people

StubHub, the company specialising in the purchase and resale of tickets for shows and sporting events, and the Tottenham Hotspur Foundation, have launched "The Tottenham Hotspur Pre-Apprenticeship Scheme", a training programme for unemployed young people, aged between 16 and 24 years old…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Social Responsibility
• Article # 61198
• Published on 29/01/16 at 13:35
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Raphaël Varane (Real Madrid) agrees a deal with the watchmaker Tag Heuer in France

The French international defender Raphaël Varane (Real Madrid CF) has concluded an agreement Swiss watchmaker Tag Heuer, according to information gathered by News Tank Football on 25/01/2016. The contract, which is close to the status of a "friend of the brand" does not make Raphaël Varane a Tag…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 61172
• Published on 29/01/16 at 11:35
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Portugal: Ledman, 2nd division title sponsor, will integrate Chinese players and coaches at 10 clubs

Ledman Optoelectronic Co. Ltd, a Chinese manufacturer of LED devices, has become the title sponsor of the Segunda Liga, the Portuguese second division (24 clubs) from the 2016-17 season, announced the LPFP, on 25/01/2016. The championship will be referred to as the Ledman Proliga, said the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 61145
• Published on 28/01/16 at 17:57
FA: sectional expenses (in £m)

The expenses of the FA amounted to £299m (€424.6m) at 31/07/2015, up 4.5% year on year (£286m / €360.4m)
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Article # 79982
• Published on 28/01/16 at 15:49
FA: sectional turnover (in £m)

The FA realised a turnover of £318.1m (€451.7m as of 31/07/2015) for the 2015 financial year (from 01/08/2014 to 31/07/2015) down 4.3% from 2014 (£332.3m / €418.7m at 07/31/2014), announced the English Football Association on 20/01/2016.
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Article # 80028
• Published on 28/01/16 at 14:53
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Premier League: beverage brand You.C1000 partners with Manchester United in Indonesia

The isotonic drinks brand You.C1000 has become a regional partner of Manchester United FC (Premier League) in Indonesia, announced the club on 28/01/2016. The Manchester United logo and players will feature on the packaging of You.C.1000 beverages in Indonesia. To activate the partnership, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 61112
• Published on 28/01/16 at 14:10