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©  Macron
Serie A TIM: Italian sports equipment brand Macron becomes kit supplier of SPAL 2013 until 2020-21

The Italian sports equipment brand Macron has become the kit supplier of SPAL 2013, promoted to the Serie A TIM for 2017-18, for four seasons (2017-2021), on 04/07/2017. Macron will benefit from the status of official club sponsor, in the first level of the sponsorship hierarchy of SPAL. Macron…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Sporting Goods & Brands, …
• Article # 97538
• Published on 10/07/17 at 18:30
©  Lagardère SE
F1: Formula One Group entrusts Lagardère Sports with its search for strategic partners in China

The sports marketing agency Lagardère Sports has signed a partnership with Formula One Group, the American holding company of Formula 1, on 06/07/2017. Lagardère Sports will be responsible for the search and signing of "strategic partnerships in China" for the Formula One Group, starting from…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Digital, …
• Article # 97573
• Published on 10/07/17 at 12:54
©  FIR
Rugby: Macron (sports equipment) succeeds adidas as kit supplier to the Italian Federation (2017-25)

The Italian sports equipment brand Macron has become the kit supplier to the Federazione Italiana Rugby until 2024-25, for eight seasons, on 03/06/2017. The contract will cover all the Italian national teams, men's and women's, rugby union, the 7s, and beach rugby.Macron will provide both sporting…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Sporting Goods & Brands, Authorities, …
• Article # 97477
• Published on 10/07/17 at 12:00
©  LaPresse
Serie A TIM: Betfair (betting) becomes official partner of Juventus in Europe, Oceania, and Americas

Betfair, a British betting and online gambling operator, has become the "official gaming and betting digital partner" of Juventus (Serie A TIM), from the 2017-18 season, on 05/07/2017. The duration of the partnership has not been communicated. Betfair will benefit from the status of official…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 97439
• Published on 07/07/17 at 18:18
©  ogcnice.com
Ligue 1 Conforama: Mutuelles du Soleil extends main shirt sponsorship deal of OGC Nice for 2017-18

Mutuelles du Soleil, a French insurance company for individuals and professionals, has extended its partnership as the main shirt sponsor to OGC Nice (Ligue 1 Conforama) for the 2017-18 season, on 30/06/2017. Mutuelles du Soleil will benefit from the status as a main partner, in the first level of…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 97367
• Published on 07/07/17 at 18:17
©  FFF
FFF: Carambar & Co (food) becomes partner of the federation until 2020-21 (four seasons)

Carambar & Co, a French confectionery and chocolate producer, has become a partner of the FFF for four seasons (2017-2021) on 05/07/2017. This is in the second level of the sponsorship hierarchy of the French Football Federation. The partnership will be activated via the Poulain brand (chocolate)…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 97481
• Published on 07/07/17 at 13:45
©  Real Bétis
LaLiga Santander: Philips becomes official supplier to Real Betis after club's stadium renovation

Philips Lighting España y Portugal, a subsidiary of the Dutch technology group Philips, has become an official supplier of the Estadio Benito Villamarín of Real Betis Balompié (LaLiga Santander) from 2017-18, announced both parties on 26/06/2017. The Sevilla-based club renovated their stadium…
Domain(s): Sponsors & Partners
• Category(ies): Merchandising - Licensing, Stadiums
• Article # 97358
• Published on 06/07/17 at 18:46
©  Bundesliga
2017-18 Bundesliga: all the latest news in German professional football

The DFL presented the 2017-18 calendar of the Bundesliga on 29/06/2017. The first matchday of this 55th edition of the German league is scheduled on Saturday, 19/08/2017. In one game in advance of that date, the defending German champions FC Bayern Munich will host Bayer 04 Leverkusen on Friday…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Rights Acquisitions, Clubs, Sporting Goods & Brands, …
• Article # 97471
• Published on 06/07/17 at 18:35
©  FC Bayern
Bundesliga and BBL: Siemens (technology) "performance partner" of FC Bayern Munich until 2020

Siemens, a German technology group, is extending and expanding its partnership with FC Bayern Munich (Bundesliga) for three seasons (2017-2020) by becoming a "performance partner" of the Bavarian club, on 03/07/2017. Siemens AG now has the status of platinum partner (2nd level in the sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 97360
• Published on 06/07/17 at 09:20
©  ASSE
Ligue 1: Markal (food) extends sponsorship as official partner of AS Saint-Étienne until 2020-21

Markal, a French organic cereal producer, has extended its sponsorship as an official partner of AS Saint-Étienne (Ligue 1 Conforama) for four more seasons, until 2020-21, announced the club on 19/06/2017. The company has been supporting "les Verts" since 2012-13. This agreement, in the second…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 97212
• Published on 05/07/17 at 19:00