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©  Real Madrid
LaLiga: CaixaBank becomes a regional partner of Real Madrid in Spain and Portugal (2017-2020)

The Spanish bank CaixaBank has becomes an official partner of Real Madrid CF (LaLiga Santander), on 02/03/2017. This third level partnership in the sponsorship hierarchy of the club covers the remainder of the current season and the next three (until 2019-20). As part of the agreement, CaixaBank…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 88437
• Published on 06/03/17 at 18:35
©  Juventus
Serie A TIM: Ballr (fantasy football games) becomes a regional partner of Juventus in Asia

Ballr, a free application for live fantasy football games (simulation games), has become a regional partner of Juventus (Serie A TIM) in Asia, on 02/03/2017. The countries covered by the agreement are China, Vietnam, Indonesia, Malaysia, Singapore, and Thailand. This is a fourth level partnership…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 88454
• Published on 06/03/17 at 14:50
©  Everton
Premier League: Everton partner with the British golf tournament "The Open" for the 2017 edition

Everton FC (Premier League) has partnered with the British golf tournament "The Open", to be held from 16 to 23/07/2017 at the Royal Birkdale club, announced Everton on 21/01/2017. For every ticket bought for this golf tournament between 21 and 28/02/2017 with the promotional code "146thOpenEve…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 88269
• Published on 06/03/17 at 13:36
©  Head & Shoulders
Head & Shoulders (shampoo): Antoine Griezmann (FRA, Atletico Madrid) new brand ambassador

The French international Antoine Griezmann has become a brand ambassador of the US shampoo brand Head & Shoulders, on 01/03/2017. As part of this partnership, the Club Atlético de Madrid (LaLiga Santander) player will participate in advertising campaigns around the launch of the new range of Head…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 88447
• Published on 03/03/17 at 17:10
©  Allianz
Formula E: Allianz (insurance) official partner and title sponsor of the fan-zone, the eVillage

Allianz, the German insurance conglomerate, has becomes an official partner of the FIA Formula E Championship, the racing circuit for electric cars, and the title sponsor of the fan zone, the eVillage, on 27/02/2017. Neither the duration nor the amount of the contract, in the second level in the…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication, …
• Article # 88273
• Published on 03/03/17 at 12:25
©  freshfocus
Switzerland: Raiffeisen (bank) extends as title sponsor of the Super League for 2017-2021

Raiffeisen will continue as main sponsor of the SFL, of which the Swiss banking group will be the title sponsor of the Super League for four more seasons (2017-2021), announced on 30/01/2017. Raiffeisen has connected its brand to the Swiss first division since 2012-13. The partnership extension…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 86007
• Published on 02/03/17 at 17:48
©  Villarreal CF
LaLiga Santander: Bwin (sports betting) becomes an official partner of Villarreal CF until 2017-18

Bwin, a sports betting operator belonging to the British GVC Holdings group, has become an official partner of Villarreal CF (LaLiga Santander) until the end of the 2017-18 season, announced on 28/02/2017. This is a second level partnership in the sponsorship hierarchy of the Spanish club.As part…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 88171
• Published on 02/03/17 at 14:08
©  AFC
AFC: Allianz (insurance) becomes a regional partner of the Asian Confederation "for several years"

The German insurance conglomerate Allianz has become an official sponsor, "for several years", of the club competitions of the AFC, said the Asian Confederation on 22/02/2017. The contract period is estimated at four years by the specialised media (2017-2021), but the amount was not disclosed…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Authorities, …
• Article # 88160
• Published on 02/03/17 at 12:45
©  RCS MediaGroup
Cycling: Tag Heuer (watchmaker) becomes official timekeeper of the Giro d'Italia

The Swiss watchmaker Tag Heuer has become the official timekeeper of the Giro d'Italia, announced RCS Sport, the organizer of the grand cycling tour of Italy, on 27/02/2017. The agreement concerns all the cycling events organised by the subsidiary RCS MediaGroup (see below). "The presence of the…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 88271
• Published on 02/03/17 at 11:50
©  LaLiga
LaLiga: Ballr (fantasy football game) sponsor of the Spanish League for three years (2017-2020)

Ballr, a free application for live fantasy football (simulation game), has become a sponsor of LaLiga on 22/02/2017. The contract covers a period of three years (2017-2020), but the amount was not disclosed. As part of this partnership, an application developed by Ballr and dedicated to the…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication, …
• Article # 88051
• Published on 01/03/17 at 19:32