Nike's €42.6m/year FFF sponsorship is largest kit supplier-federation contract

At an estimated €42.6m per year, the contract between the U.S. company Nike and the FFF (French Football Federation) is the largest kit supplier contract to be signed by a national federation. England, linked to Nike since 2013, come in second with an estimated €30m annually. Germany are third…

69% of 2014 World Cup sponsors hail from the nation they are sponsoring

69% of 2014 World Cup federation sponsors (excluding kit suppliers) are from the same country as the team they are sponsoring. For the four selections from the Asian zone (Australia, South Korea, Iran and Japan), the percentage reaches 89%. Ranked according to these criteria, three of the top five…

Liga BBVA: Joma to replace Luanvi as Granada kit supplier in 2014-15

The Spanish brand Joma will be the official kit supplier for Granada (Liga BBVA) for the 2014-15 season, the club announced on 08/06/2014. Joma will replace the Spanish brand Luanvi, which was a club partner in 2012-13 and 2013-14. Grenada are the second club to be equipped by Joma for the 2014-15…

Infront Germany: Marco Sautner appointed sales and marketing director as of 01/07/2014

Marco Sautner (Germany) was appointed sales and marketing director for Infront Sports & Media Germany, the media and marketing rights agency announced on 09/06/2014. He will assume his new duties on 01/07/2014, said Infront Sports & Media. Since August 2010, Sautner, 38, has taken care of Infront…

The 2014-15 Serie A managers

Serie A: AS Roma choose CAA Sports to sell naming rights for new stadium

AS Roma (Serie A) have chosen CAA Sports, a subsidiary of Creative Artists Agency (USA) to sell the naming rights to their future stadium, the club president's, James Palotta (USA), announced on 09/06/2014. "It's about being one of the first stakeholders in a sports and entertainment complex…

Brazil 2014: Nike works with Brazilian designer on Brazil team shirt for women

The U.S. supplier Nike and designer Pedro Lourenço launched a limited edition shirt for women on 05/06/2014 in the colours of Brazil's selection for the 2014 World Cup. The limited run of 160 shirts are made from recycled polyester and organic cotton, on sale for €115 beginning 12/06/2014 in the…

Qatar 2022: Four FIFA partners say they are monitoring ethics committee's investigation

FIFA (Fédération Internationale de Football Association) was faced with four of its six major partners -- Adidas, Sony, Visa and Coca Cola -- releasing statements on 08/06/2014 concerning its ethics committee's investigation into the awarding of the 2022 World Cup to Qatar. The ethics committee's…

Premier League: Food distributor Bidvest to remain Sunderland shirt sponsor for 2014-15

South African food distributor Bidvest, through its UK subsidiary BFS Group, will remain the shirt sponsor for Sunderland (Premier League) in 2014-15, the club announced on 04/06/2014. Bidvest has been on Sunderland's shirts since the 2012-13 season. The contract is estimated at €6m annually. The…

Brazil 2014: "We want to increase brand awareness by 10 percentage points" (Thierry Bouretz, Kia)

"At present, our brand awareness is at 24% in France. We went up 10 percentage points during Euro 2012. We want to have at least the same results this year from the Brazilian World Cup," said Thierry Bouretz, marketing and communications director of Kia Motors France, speaking to News Tank on…