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Austria: Ottakringer extends as the official beer supplier of Rapid Vienna

The Austrian brewer Ottakringer has extended its agreement to remain the official beer supplier to SK Rapid Wien (Austria) from the summer of 2016, when Rapid Vienna will move into their new home, the Allianz Stadion (capacity 24,200) for the 2016-17 Austrian Bundesliga season, announced the club…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Stadiums, Marketing - Communication, …
• Article # 42415
• Published on 22/05/15 at 15:58
©  D.R.
Brazil: the Jeep brand (Fiat group) replaces Peugeot as the back of the shirt sponsor of Flamengo

The Jeep brand, which belongs to the Italian automobile manufacturer Fiat, has become a sponsor of Flamengo (Brazil, Serie A) in 2015, announced the club on 13/05/2015.The brand replaces the French company Peugeot as automobile partner and will be displayed on the back of the shirt of the Rio de…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 42413
• Published on 22/05/15 at 15:26
©  D.R.
2.Bundesliga: Infront becomes the marketing agency for FSV Frankfurt

The Swiss company Infront Sports & Media has become the marketing agency for FSV Frankfurt (2.Bundesliga), the two parties announced on 21/05/2015. The ten year agreement will run from 01/07/2015 to 30/06/2025.Infront will be in charge of marketing for the club, to notably include exclusive…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 42412
• Published on 22/05/15 at 14:59
©  D.R.
Premier League: Puma extends its partnership with Leicester City until 2017-18

The German sports equipment manufacturer Puma has extended its partnership with Leicester City FC (Barclays Premier League), announces the club on 21/05/2015. Both parties have been under contract since the 2012-13 season. The new agreement will expire at the end of the 2017-18 season. Puma equips…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 42378
• Published on 22/05/15 at 11:00
©  D.R.
UEFA: Sony extends its partnership with the Champions League until 2017-18

Sony Computer Entertainment Europe, a world leader in gaming consoles and video games, is extending its partnership with UEFA for the Champions League for three seasons (2015-16 to 2017-18), announced the two parties on 21/05/2015.The global partnership with UEFA includes the 2015, 2016 and 2017…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 42316
• Published on 21/05/15 at 17:02
©  D.R.
Ligue 1: Eovi Mcd Mutuelle (insurance) to be shirt sponsor of Saint-Étienne from 2015-16 to 2017-18

The health insurance provider Eovi Mutuelle MCD will be the shirt sponsor of AS Saint-Étienne (Ligue 1) for three seasons (2015-16 to 2017-18), learnt News Tank on 20/05/2015. The contract is worth at least €4.2m for the three seasons, according to our information, as the club will receive between…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 42285
• Published on 21/05/15 at 13:46
©  Paris SG
Ligue 1: Billys Pan Pizza becomes a partner of Paris Saint Germain in Sweden, Norway and Finland

Billys Pan Pizza, the Swedish frozen food products company, has become a partner of Paris Saint-Germain (Ligue 1) in Sweden, Norway and Finland, announced the club on 20/05/2015. The company thus becomes the first European regional partner of the three-time French champions. The one year contract…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 42246
• Published on 21/05/15 at 11:16
©  D.R.
Liga BBVA: Real Madrid and Microsoft formally present the new official app of the club

Real Madrid CF (Liga BBVA) and Microsoft, the American group which manufactures electronic products and personal computers, presented the new official application of the Madrid club at the Santiago Bernabeu stadium (85,000 seats) on 19/05/2015. Microsoft is now the technology partner of Real…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Marketing - Communication, Digital, Essentials Clubs, …
• Article # 42221
• Published on 20/05/15 at 18:35
©  D.R.
Serie A: beer brand Tecate becomes a regional partner of Juventus in Mexico

The Mexican beer brand Tecate has become a regional sponsor of Juventus (Serie A TIM) in Mexico, announced the club on 20/05/2015. Tecate belongs to the Heineken group. The brand becomes the first partner of Juventus in Mexico, a country where the club has more than 2.8 million Facebook fans…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 42213
• Published on 20/05/15 at 18:06
©  D.R.
Portugal: the airline Emirates becomes the shirt sponsor of SL Benfica until 2017-18

The Emirates airline became the shirt sponsor of SL Benfica (POR, Liga NOS) until the end of the 2017-18 season, announced the club on 19/05/2015. The contract is estimated at €8m per season, excluding bonuses, by the Portuguese newspaper Expresso. This agreement is almost double the amount paid…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 42114
• Published on 20/05/15 at 10:57