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©  D.R.
England: Kappa succeeds Macron as kit supplier of Leeds United (Championship) until 2020

The Italian brand Kappa has replaced Macron as the kit supplier to Leeds United FC (Championship) for five seasons (2015-16 to 2019-20), announced the English club on 16/06/2015. Leeds United had been equipped by Macron since the 2008-09 season. Kappa will supply the professional team, the staff…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 45113
• Published on 22/06/15 at 17:09
©  D.R.
UEFA: Interoute (online data storage) extends strategic partnership as ICT supplier until 2019

Interoute, a British company specialising in cloud computing (online data storage), has extended its partnership as the ICT provider of UEFA until 2019 and will host almost all the multimedia platforms of the body, such as its official website, and the FAME (Football Administration Management…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities
• Article # 45090
• Published on 22/06/15 at 14:11
©  D.R.
Austria: Kia (automobile) extends its partnership with the League and the Federation through 2015-16

The Korean automaker Kia has extended its partnership with the Bundesliga, the Austrian first division, until 2015-16, the League announced on 18/06/2015. Kia has been a partner of the Austrian Bundesliga since the 2006-07 season. Kia retains a presence on the LED advertising boards in 8 of the 10…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 44945
• Published on 19/06/15 at 11:55
©  D.R.
Romania: Romania Telekom becomes a major partner of the federation until December 2016

Telekom Romania, the Romanian subsidiary of the German telecom conglomerate Deutsche Telekom has become a major partner of the FRF until December 2016, announced the Federation on 15/06/2015. The contract includes the option to extend the partnership until 2018.The estimated amount of €1m per year…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 44904
• Published on 19/06/15 at 10:04
©  D.R.
Premier League: Chinese betting operator 12bet becomes a partner of Swansea City for 2015-16

12bet, a Chinese betting operator, has becomes an official partner of Swansea City AFC (Barclays Premier League) for the 2015-16 season, announced the club on 16/06/2015. 12bet will principally receive visibility on the LED advertising boards during the home games of the Welsh club, and a presence…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 44843
• Published on 18/06/15 at 13:09
©  D.R.
New Balance: the equipment manufacturer presents two new models of boots, "Visaro" and "Furon"

The American sports equipment manufacturer New Balance has unveiled two new models of football boots, "Visaro" and "Furon", through a video clip featuring Aaron Ramsey (Wales, Arsenal FC), Adnan Januzaj (BEL, Manchester United FC), and Samir Nasri (FRA, Manchester City FC), the three faces of the…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication, Merchandising - Licensing
• Article # 44749
• Published on 17/06/15 at 18:25
©  D.R.
Ligue 1: La Bagagerie (leather goods) acquires the official license to Paris Saint-Germain

The leather goods brand La Bagagerie has obtained the official license for Paris Saint-Germain (Ligue 1) to develop different product lines, announced the club on 17/06/2015. La Bagagerie will offers several models of suitcases, bags and laptop bags for men featuring the logo of the Parisian club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Merchandising - Licensing
• Article # 44733
• Published on 17/06/15 at 18:01
Lagardère Unlimited acquires the German sponsorship consultancy agency Akzio! Ajoint.

Lagardère Unlimited has acquired the group Akzio! Ajoint., the "market leading sponsorship agency in Germany," announced the French media and marketing rights agency on 08/06/2015. Lagardère Unlimited hopes to complement "its service portfolio in Europe following the global growth strategy in…
Domain(s): Sponsors & Partners
• Category(ies): Agencies
• Article # 44679
• Published on 17/06/15 at 16:09
Ligue 2: Sportfive becomes the marketing agency to Red Star FC (2015-16 to 2019-20)

Sportfive, the sports marketing agency of the Lagardère Unlimited group, has become the exclusive marketing rights agency of Red Star FC (Ligue 2) for the next five seasons (2015-16 to 2019-20), announced the two parties on 09/06/2015. Red Star, the 2014-15 National (French third division…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 44668
• Published on 16/06/15 at 19:01
©  Copa America 2015
Copa America 2015: Kia, ESPN and Twitter form partnership to offer video content to fans

The Korean automaker Kia, the US pay-TV channel ESPN and the social network Twitter have entered into a partnership on the occasion of the Copa America 2015, in order to offer fans, in Latin America only, match highlights on Twitter, announced Kia on 11/06/2015. Kia has partnered with ESPN, the…
Domain(s): Media, Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 44637
• Published on 16/06/15 at 18:19